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Toni Marlo and the Ideal Look

Cinematic making up is hard to do



 



Toni Marlo knows beauty. As founder and CEO of MarloHaus, she oversees a coterie of professional makeup artists and hair stylists that provide award-winning styles for brides, models, photographers and advertising agencies. But Marlo has another specialty: She’s also a seasoned movie veteran with more than 30 films under her belt. She has designed special effects for superhero movies, hand-drawn body tattoos for international thrillers and created authentic Oklahoma cowboys out of Oscar-nominated actors.
 

With a quick smile and calm demeanor, Marlo makes it all look effortless. But the reality is quite different.

“This morning, I did a wedding for an East African bride,” she says. “Those ceremonies start early and last all day. So I got up at 4 a.m., went to a hotel downtown to get everyone ready, then came back here in time for the interview. When you leave, I will spend the next six hours breaking down the script for a feature film job that starts next week.”

Marlo is used to hard work: She took her first paid job at 13, then sold Mary Kay on the side. Now, she juggles the demands of a full-service beauty agency and a feature film career by being superbly organized, knowing how to effectively manage a team and understanding the different approaches required of each type of job.

“In the makeup you do for weddings, modeling shoots and even Instagram posts, the goal is to showcase your talent and really make the beauty pop,” Marlo says.

“When you’re working on a feature film, the goal is to make your work invisible. It’s not about you at all. It’s about serving the story.

“When I design the looks for a movie, I am creating looks that the characters would give themselves. I have to figure out what each character is thinking and trying to accomplish each morning when they get ready, so that the actor looks like a real person making real decisions.”

This depth of understanding about each character does not come easy. It takes hours of research and a willingness to collaborate.

“Working on a film requires as much research, organization and management as actual makeup skills,” she says. “I start by doing a breakdown of the script. I find out everything I can about each character, so I can create a visual look and map how the look evolves throughout the movie. Scenes are never filmed in order, so the map helps you keep track of how each character appears at any given moment in the script.

“Once I have the breakdown, I meet with the director to go over everything, get their input and make adjustments. Then, I meet with each of the actors and rebuild the characters based on their looks and expectations. Each character becomes a collaboration between the director, the actor and me.”

Marlo’s extensive film work has allowed her to work with hundreds of local actors and an impressive list of celebrities, including Oscar winner Cloris Leachman and Oscar nominee Dennis Quaid. Inside the makeup trailer, Marlo creates an environment that makes everyone feel relaxed, regardless of fame or experience. It is the first place an actor goes when they arrive on set, so the makeup team sets the mood for the day.

“When they walk into the makeup trailer, they are no longer a celebrity,” Marlo says. “They relax and return to being a regular drama geek. When Dennis Quaid arrived, he had just driven for hours after seeing his mom in Texas. He wasn’t interested in being treated like he was famous. He was just a person doing a job.”
Despite all of this well-earned success, Marlo has no plans to slow down.

“My husband Dustin and I have been together 18 years,” she says. “He works at Dell, but spends his spare time building out our studio and doing creative projects that help my career. We both want to be a part of this great creative community in Oklahoma. We both want to help others find their path and grow the Oklahoma film industry. The fact that we get to do all of this together in a place we love, that’s beautiful.”

 

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More than 20 speakers in a one-track session designed for the digital marketing professional, marketer, business owner or anyone interested in branding, PR, advertising, social media, SEO, search,...

Cost: $250

Where:
Tower Theatre
425 NW 23rd St
Oklahoma City, OK  73103
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Sponsor: BigWing
Telephone: 405.475.4185
Contact Name: Janelle Archer
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This year will mark the eighth time the John F. Kennedy Awards have been celebrated, honoring individuals making a significant contribution to Oklahoma, its communities and its people, while paying...

Cost: $300

Where:
Skirvin Hilton Hotel
1 Park Ave.
Oklahoma City, OK  73102
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Sponsor: Santa Fe Family Life Center
Telephone: 405-840-1817
Contact Name: James Timberlake
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More than 20 speakers in a one-track session designed for the digital marketing professional, marketer, business owner or anyone interested in branding, PR, advertising, social media, SEO, search,...

Cost: $250

Where:
Tower Theatre
425 NW 23rd St
Oklahoma City, OK  73103
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Sponsor: BigWing
Telephone: 405.475.4185
Contact Name: Janelle Archer
Website »

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Price Tower Art Gallery in Bartlesville will host Women Artists of the West's 48th annual juried art exhibition, featuring over 200 original art works, created by women in all mediums, subjects...

Cost: Free 2018-09-21,22,23

Where:
Price Tower Art Gallery
510 S. Dewey Ave.
Bartlesville, OK  74003
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Sponsor: Price Tower Arts Center
Telephone: 918.336.4949
Contact Name: Angelina Bourgou
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Escape the ordinary, and learn about OKC from a different point of view. Relax in the climate controlled cabin on one of our 65’ cruisers, or enjoy the breeze on the viewing deck and listen...

Cost: $15 for Seniors and kids under 12, $20 Adults

Where:
Regatta Landing
701 S. Lincoln Blvd.
OKC, OK  73109
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Telephone: 405.702.7755
Contact Name: Business Office
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A fabulous art auction to raise money to help support Oklahoma A+ Schools at UCO.

Cost: $100

Where:
CHK|Central Boathouse
732 Riversport Dr.
Oklahoma City, OK  73129
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Sponsor: Oklahoma A+ Schools at UCO
Telephone: 405.974.3791
Contact Name: Heather Bryant
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The evening Cocktail Cruise offers stunning views of the downtown skyline, the Boathouse District and Finish Line Tower, the Wheeler Ferris wheel and quite possibly an amazing Oklahoma sunset. Come...

Cost: $15 for Seniors and kids under 12, $20 Adults

Where:
Regatta Landing
701 S. Lincoln Blvd.
OKC, OK  73109
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Telephone: 405.702.7755
Contact Name: Business Office
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Join supporters in communities across the nation for the St. Jude Walk/Run to End Childhood Cancer during Childhood Cancer Awareness Month. This family-friendly event raises funds to support the...

Cost: $10 for adults or children six and older

Where:
Stars and Stripes Park
3701 S. Lake Hefner Drive
Oklahoma City , OK  73116
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Telephone: 405.403.7762
Contact Name: Emily Drover
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Let’s end childhood cancer. Together! This September, supporters across the country will unite to participate in the St. Jude Walk/Run to End Childhood Cancer, an exciting, family-friendly...

Cost: $10 for Registration

Where:
Stars and Stripes Park
3701 S Lake Hefner Dr
Oklahoma City, OK  73116
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Sponsor: ALSAC St. Jude Oklahoma City
Telephone: 405.403.7762
Contact Name: Emily Drover
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Price Tower Art Gallery in Bartlesville will host Women Artists of the West's 48th annual juried art exhibition, featuring over 200 original art works, created by women in all mediums, subjects...

Cost: Free 2018-09-21,22,23

Where:
Price Tower Art Gallery
510 S. Dewey Ave.
Bartlesville, OK  74003
View map »


Sponsor: Price Tower Arts Center
Telephone: 918.336.4949
Contact Name: Angelina Bourgou
Website »

More information

Escape the ordinary, and learn about OKC from a different point of view. Relax in the climate controlled cabin on one of our 65’ cruisers, or enjoy the breeze on the viewing deck and listen...

Cost: $15 for Seniors and kids under 12, $20 Adults

Where:
Regatta Landing
701 S. Lincoln Blvd.
OKC, OK  73109
View map »


Telephone: 405.702.7755
Contact Name: Business Office
Website »

More information

The evening Cocktail Cruise offers stunning views of the downtown skyline, the Boathouse District and Finish Line Tower, the Wheeler Ferris wheel and quite possibly an amazing Oklahoma sunset. Come...

Cost: $15 for Seniors and kids under 12, $20 Adults

Where:
Regatta Landing
701 S. Lincoln Blvd.
OKC, OK  73109
View map »


Telephone: 405.702.7755
Contact Name: Business Office
Website »

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