Edit ModuleShow Tags
Edit ModuleShow Tags

Appetite for Disruption

Restaurants consider the digital future



Nashbird’s Marc Dunham prepares a take-out order.

 

App-based technology has been increasingly disruptive to the food service industry in good and bad ways since Yelp, Urbanspoon and even online menus first arrived on the scene. Now, restaurants are trying to keep up with or regulate the ways in which tech can affect their business models.

Jimmy Mays, operating partner in two OKC and two Tulsa restaurants, said their company is using ChowNow. “The service integrated seamlessly into our website, and they designed an app specifically for us,” Mays says.

The catch? It’s pick-up only. Like many restaurateurs, Mays and his partners are eschewing third-party delivery apps for two very important reasons: customer service and food quality, and Mays said the latter is an important part of the former.

“We didn’t pay the fee to be listed on Postmates, so people had to write it in,” Mays says. “That meant a call had to go from the app to Las Vegas, and then someone in Las Vegas would send the order to a driver and finally to us. It’s a really bad version of the telephone game. We ended up with irritated customers, for things over which we had no control.”

Marc Dunham, chef-owner of Nashbird and Iguana Mexican Grill, said that nearly 25 percent of Nashbird’s sales come via takeout apps or delivery apps. He, too, made a decision to use a single app, and he chose Postmates.

“Working exclusively with them drives down the percentage we pay to Postmates,” Dunham says. “The increased prominence of our brand on the app because of the exclusivity has led to a noticeable increase in the past three months.”

According to Morgan Stanley Research, 11 percent of restaurant sales are expected to come from delivery services by 2022, so Nashbird is already way ahead of the curve.

Still, the percentage third-party apps charge can be prohibitive for businesses – partnering with Postmates can cost 30 percent of the entire transaction.

“I’d have to triple my sales to make that worthwhile,” Mays says. “It’s not financially viable for restaurants running on narrow margins.”

We spoke to Rachel Cope, founder of 84 Hospitality (Empire Slice House, Goro, etc.), just as she was preparing to leave for a pizza expo in Las Vegas, where she will lead a panel discussion on third-party delivery services.

 

 

“Easy E (Slice Shop) gets about 25 percent of their sales from Postmates and DoorDash,” Cope says. “It makes sense for pizza. Chef Jeff Chanchaleune and I agree that we won’t use it for Goro, though, because to-go ramen is not ideal. We want to control quality and the guest experience.”

Delivery apps aren’t the only disruptive technology in food service. One of the most competitive areas is point-of-sale technology, the program and hardware that servers use to enter your order.
Dunham has elected to use an Android-based system called Toast. The interface is very intuitive and the flexibility of the system allows for a variety of devices.

“The cloud-based apps are the future,” Dunham says. “I’m pretty sure all [point-of-sale] systems are headed that way. If the Internet service crashes, Toast still captures transactions, much like Square, but it also integrates with back of house, accounting, customer service and customer reward programs.”

As customers come to expect a more tailored experience, restaurants will need to find ways to integrate technology that makes sense for the business and the customer, and that’s a difficult balance to strike.

 

 

Edit ModuleShow Tags

Archive »You Might Like

The Festival of the Arts’ Legacy

Arts Council OKC director Peter Dolese retraces the origins and expansion of the week-long celebration of creativity that is the Festival of the Arts.

The Natural Touch for Self-Care

Natural products from lotions to fragrances in conscientious self-care that are perfect for a season of renewal.

An Oklahoma Story in Stone

Nearly 150 years after Sophia Pitchlynn died in what was then Indian Territory, her gravestone still stands silent vigil in Garland Cemetery.

Add your comment:
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit ModuleShow Tags

Calendar

April 2019

Men and women from across the American West played critical roles - both “over there” and on the home front - in helping the Allies win World War I. The National Cowboy & Western...

Cost: $12.50

Where:
National Cowboy & Western Heritage Museum
1700 Northeast 63rd Street
Oklahoma City, OK  73111
View map »


Telephone: 405.478.2250
Contact Name: Jenni
Website »

More information

Celebrate Easter with a trip to Andy Alligator’s Fun Park! On Saturday and Sunday, get $5 off an All-Day Pass with our Eggcellent Easter Special. All-Day Passes include Go-Karts,...

Cost: $23.95

Where:
Andy Alligator's Fun Park & Water Park
3300 Market Pl
Norman, OK  73072
View map »

More information

Show More...
Show Less...

Men and women from across the American West played critical roles - both “over there” and on the home front - in helping the Allies win World War I. The National Cowboy & Western...

Cost: $12.50

Where:
National Cowboy & Western Heritage Museum
1700 Northeast 63rd Street
Oklahoma City, OK  73111
View map »


Telephone: 405.478.2250
Contact Name: Jenni
Website »

More information

Show More...
Show Less...

The Annual Mentorship Exhibition features pieces from Oklahoma City high school students that visit the Artspace studio each month. Throughout the duration of the program, the students engage with...

Cost: Free

Where:
Artspace at Untitled
1 NE 3rd st
Oklahoma City, OK  73104
View map »


Sponsor: Artspace at Untitled
Telephone: 405-815-9995
Website »

More information

Men and women from across the American West played critical roles - both “over there” and on the home front - in helping the Allies win World War I. The National Cowboy & Western...

Cost: $12.50

Where:
National Cowboy & Western Heritage Museum
1700 Northeast 63rd Street
Oklahoma City, OK  73111
View map »


Telephone: 405.478.2250
Contact Name: Jenni
Website »

More information

The OSU Symphony Orchestra will conclude the 2018-19 season with Schubert's monumental and majestic Symphony No. 9 in C ("The Great"). The concert opens with The European Anthem,...

Cost: General Admission: $10; Students & Seniors: $7

Where:
Oklahoma State University Department of Music
132 Seretean Ctr
Stillwater, OK  74078
View map »


Sponsor: Oklahoma State University Department of Music
Telephone: 405.744.6133
Contact Name: Dr. Thomas Dickey
Website »

More information

Show More...
Show Less...

The Annual Mentorship Exhibition features pieces from Oklahoma City high school students that visit the Artspace studio each month. Throughout the duration of the program, the students engage with...

Cost: Free

Where:
Artspace at Untitled
1 NE 3rd st
Oklahoma City, OK  73104
View map »


Sponsor: Artspace at Untitled
Telephone: 405-815-9995
Website »

More information

Men and women from across the American West played critical roles - both “over there” and on the home front - in helping the Allies win World War I. The National Cowboy & Western...

Cost: $12.50

Where:
National Cowboy & Western Heritage Museum
1700 Northeast 63rd Street
Oklahoma City, OK  73111
View map »


Telephone: 405.478.2250
Contact Name: Jenni
Website »

More information

Potbelly Sandwich Shop is giving back to the local neighborhood with Feed Your Smile, a fundraiser supporting Concordia Life Care Community.  Show this flyer on your smartphone or...

Cost: Free

Where:
Potbelly Sandwich Shop
8500 N Rockwell Ave
OKC, OK  73132
View map »


Sponsor: Potbelly Sandwich Shop
Telephone: 405-792-5112
Contact Name: Katy Fabrie
Website »

More information

Show More...
Show Less...

The Annual Mentorship Exhibition features pieces from Oklahoma City high school students that visit the Artspace studio each month. Throughout the duration of the program, the students engage with...

Cost: Free

Where:
Artspace at Untitled
1 NE 3rd st
Oklahoma City, OK  73104
View map »


Sponsor: Artspace at Untitled
Telephone: 405-815-9995
Website »

More information

RexFest will feature an interactive art exhibit called a luminarium created by Architects of Air. From April 25-28, visitors can walk through the inflatable sculpture, which disperses light and...

Cost: $8 for kids; $10 for adults; $30 for families of four

Where:
Together Square
400 W Sheridan Avenue
Oklahoma City, OK  73102
View map »


Sponsor: Delta Dental

More information

Men and women from across the American West played critical roles - both “over there” and on the home front - in helping the Allies win World War I. The National Cowboy & Western...

Cost: $12.50

Where:
National Cowboy & Western Heritage Museum
1700 Northeast 63rd Street
Oklahoma City, OK  73111
View map »


Telephone: 405.478.2250
Contact Name: Jenni
Website »

More information

Show More...
Show Less...

The Annual Mentorship Exhibition features pieces from Oklahoma City high school students that visit the Artspace studio each month. Throughout the duration of the program, the students engage with...

Cost: Free

Where:
Artspace at Untitled
1 NE 3rd st
Oklahoma City, OK  73104
View map »


Sponsor: Artspace at Untitled
Telephone: 405-815-9995
Website »

More information

RexFest will feature an interactive art exhibit called a luminarium created by Architects of Air. From April 25-28, visitors can walk through the inflatable sculpture, which disperses light and...

Cost: $8 for kids; $10 for adults; $30 for families of four

Where:
Together Square
400 W Sheridan Avenue
Oklahoma City, OK  73102
View map »


Sponsor: Delta Dental

More information

Men and women from across the American West played critical roles - both “over there” and on the home front - in helping the Allies win World War I. The National Cowboy & Western...

Cost: $12.50

Where:
National Cowboy & Western Heritage Museum
1700 Northeast 63rd Street
Oklahoma City, OK  73111
View map »


Telephone: 405.478.2250
Contact Name: Jenni
Website »

More information

"Deliberately silencing the internal chatter and not overthinking. Conscious, but not over-trying. With this approach, things just seem to happen—it’s where all the substance is...

Cost: Free

Where:
Individual Artists of Oklahoma
706 W. Sheridan Ave.
Oklahoma City, OK  73102
View map »


Sponsor: Individual Artists of Oklahoma
Telephone: 405.412.2541
Contact Name: David Smith

More information

Show More...
Show Less...

Shop over 200 vendors at this indoor event with everything from vintage furniture, retro and mid-century decor to handmade goods, antiques, industrial finds and architectural salvage!

Cost: $5 at the door, 13 and under free

Where:
Heritage Place
2829 S. MacArthur
Oklahoma City, OK  73128
View map »


Sponsor: Junk Hippy
Contact Name: Kristen Grandi
Website »

More information

A Sporting Chance will host the 25th annual Track and Field Meet at Branson Junior High in Branson, Missouri. A Sporting Chance provides year-round sports and recreation programs designed for those...

Where:
Branson Junior High
263 Buccaneer Boulevard
Branson, MO  65616
View map »


Sponsor: A Sporting Chance
Telephone: 404-314-2188
Contact Name: Hannah Schachinger

More information

RexFest will feature an interactive art exhibit called a luminarium created by Architects of Air. From April 25-28, visitors can walk through the inflatable sculpture, which disperses light and...

Cost: $8 for kids; $10 for adults; $30 for families of four

Where:
Together Square
400 W Sheridan Avenue
Oklahoma City, OK  73102
View map »


Sponsor: Delta Dental

More information

This one-day festival is rooted in the printing of large-scale woodblocks carved by local Oklahoma artists. We bring in a 5-ton steamroller and print pre-carved blocks throughout the day on Tyvek...

Cost: Free

Where:
Artspace at Untitled
1 NE 3rd st
Oklahoma City, OK  73104
View map »


Sponsor: Artspace at Untitled
Telephone: 405-815-9995
Contact Name: Evan
Website »

More information

Men and women from across the American West played critical roles - both “over there” and on the home front - in helping the Allies win World War I. The National Cowboy & Western...

Cost: $12.50

Where:
National Cowboy & Western Heritage Museum
1700 Northeast 63rd Street
Oklahoma City, OK  73111
View map »


Telephone: 405.478.2250
Contact Name: Jenni
Website »

More information

The Annual Mentorship Exhibition features pieces from Oklahoma City high school students that visit the Artspace studio each month. Throughout the duration of the program, the students engage with...

Cost: Free

Where:
Artspace at Untitled
1 NE 3rd st
Oklahoma City, OK  73104
View map »


Sponsor: Artspace at Untitled
Telephone: 405-815-9995
Website »

More information

Andy Alligator's is celebrating teachers! On Saturday and Sunday, teachers with a valid ID will receive a FREE All-Day Pass and $5 off for each family member! An All-Day Pass includes...

Cost: Teachers receive a FREE All-Day Pass; family members get $5 off

Where:
Andy Alligator's Fun Park & Water Park
3300 Market Pl
Norman, OK  73072
View map »

More information

America’s largest interactive comedy murder mystery dinner show is now playing at the Skirvin Hilton Hotel. At The Dinner Detective, you’ll tackle a challenging crime while you...

Cost: $59.95

Where:
The Skirvin Hilton
1 Park Ave
Oklahoma City, OK  73102
View map »


Sponsor: The Dinner Detective
Telephone: 866.496.0535
Website »

More information

Get a sample of the nightlife of Spain at Tulsa Botanic Garden's "Viva La Vida." The Garden is bringing star chef Jamie Bissonnette (Toro restaurants in Boston, NYC, Bangkok and...

Cost: $250

Where:
Tulsa Botanic Garden
3900 Tulsa Botanic Dr
Tulsa, OK  74127
View map »


Sponsor: Tulsa Botanic Garden
Telephone: 918-289-0330
Contact Name: Lori Hutson
Website »

More information

2nd annual gathering of "The Big Lebowksi" fans at The Dude Abides OKC All Oklahoma City Urban Achievers, Abiders and Coen Brothers fans are invited to join us at Fassler Hall OKC and...

Cost: Free, contests have entry fee

Where:
Fassler Hall
421 NW 10th
Oklahoma City, OK  73103
View map »


Sponsor: Revolve Productions
Telephone: 405.810.6977
Contact Name: Tobi Coleman
Website »

More information

Show More...
Show Less...
Edit ModuleShow Tags
Edit Module Edit ModuleShow Tags