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Merry Jane: Behind the Downtown OKC Scenes

Jane Jenkins is the marketing guru for all things Downtown



 


It’s been more than six years now since Downtown OKC Inc. poached the driving force behind downtown Boulder in Jane Jenkins.

The Oklahoma City nonprofit organization created in 2000 to manage and market the Business Improvement District needed someone like Jenkins, who created a buzz in Boulder long before legalized marijuana did.

For her organization, Jenkins is a one-woman show and heaps praise on a staff that’s responsible for marketing everything from Automobile Alley and Film Row to hot chocolate and snow tubing during Downtown in December.

Knee-deep in planning and fresh off the plane from the International Downtown Association conference in San Francisco, Jenkins took a few minutes to discuss her role in marketing downtown, the long hours involved and her aversion to ice skating.

So how much work really goes into a signature event like Downtown in December? “Well, quite a bit. I don’t know how to qualify it, but it’s a major event for us, and it’s more of a coordination event as much as anything because we’re pulling together a lot of different things, a lot of different sponsors and finding out what other people are doing so we can market it together.”

Fair to say one of your favorite events? “Sure, I think everyone loves the holidays. Downtown in December is really an umbrella brand for all the events that happen downtown during the holiday season. You get to be part of families building traditions and you get to be part of everyone’s holiday celebrations. It’s just a festive time of year, and it’s great to a part of all that.”

If you had to choose between ice skating or snow tubing, which one would you choose? “I probably wouldn’t do either one. (laughs) I’d probably pick tubing because I can’t stand up on ice skates.”

What’s been your favorite moment since you’ve had this gig the last six and a half years? “Had a lot of favorite moments, but the first thing that jumped into my mind was at the end of the Thunder’s first season when they lost the game, and the arena stood up and gave them a 10-minute standing ovation. That was an amazing moment in Oklahoma City.”

If you had to describe the vibe of OKC in a few words, what would they be? “Electric. I’m trying to think of a word for this, but it has a vibe of a place you want to be. You’re glad you’re here because you feel like you’re part of something bigger than you.”

What’s something hardly anyone knows about what you all do for Downtown? “I think probably the crazy hours that we work. We work a really eclectic schedule because we have to be on-call for events and programming. Because we’re sort of the experts on what’s going on downtown, we have to constantly be ‘on’ representing downtown in both our professional and personal lives.”

So you are guardians of all things downtown? “There are quite a few things that the general public probably doesn’t know our organization is responsible for – but we are just fine with that. We keep downtown safe, clean and friendly, and in many cases, when those behind-the-scenes efforts go unnoticed, it’s a good thing.”

 

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Calendar

September 2018

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More than 20 speakers in a one-track session designed for the digital marketing professional, marketer, business owner or anyone interested in branding, PR, advertising, social media, SEO, search,...

Cost: $250

Where:
Tower Theatre
425 NW 23rd St
Oklahoma City, OK  73103
View map »


Sponsor: BigWing
Telephone: 405.475.4185
Contact Name: Janelle Archer
Website »

More information

This year will mark the eighth time the John F. Kennedy Awards have been celebrated, honoring individuals making a significant contribution to Oklahoma, its communities and its people, while paying...

Cost: $300

Where:
Skirvin Hilton Hotel
1 Park Ave.
Oklahoma City, OK  73102
View map »


Sponsor: Santa Fe Family Life Center
Telephone: 405-840-1817
Contact Name: James Timberlake
Website »

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More than 20 speakers in a one-track session designed for the digital marketing professional, marketer, business owner or anyone interested in branding, PR, advertising, social media, SEO, search,...

Cost: $250

Where:
Tower Theatre
425 NW 23rd St
Oklahoma City, OK  73103
View map »


Sponsor: BigWing
Telephone: 405.475.4185
Contact Name: Janelle Archer
Website »

More information

Price Tower Art Gallery in Bartlesville will host Women Artists of the West's 48th annual juried art exhibition, featuring over 200 original art works, created by women in all mediums, subjects...

Cost: Free 2018-09-21,22,23

Where:
Price Tower Art Gallery
510 S. Dewey Ave.
Bartlesville, OK  74003
View map »


Sponsor: Price Tower Arts Center
Telephone: 918.336.4949
Contact Name: Angelina Bourgou
Website »

More information

Escape the ordinary, and learn about OKC from a different point of view. Relax in the climate controlled cabin on one of our 65’ cruisers, or enjoy the breeze on the viewing deck and listen...

Cost: $15 for Seniors and kids under 12, $20 Adults

Where:
Regatta Landing
701 S. Lincoln Blvd.
OKC, OK  73109
View map »


Telephone: 405.702.7755
Contact Name: Business Office
Website »

More information

A fabulous art auction to raise money to help support Oklahoma A+ Schools at UCO.

Cost: $100

Where:
CHK|Central Boathouse
732 Riversport Dr.
Oklahoma City, OK  73129
View map »


Sponsor: Oklahoma A+ Schools at UCO
Telephone: 405.974.3791
Contact Name: Heather Bryant
Website »

More information

The evening Cocktail Cruise offers stunning views of the downtown skyline, the Boathouse District and Finish Line Tower, the Wheeler Ferris wheel and quite possibly an amazing Oklahoma sunset. Come...

Cost: $15 for Seniors and kids under 12, $20 Adults

Where:
Regatta Landing
701 S. Lincoln Blvd.
OKC, OK  73109
View map »


Telephone: 405.702.7755
Contact Name: Business Office
Website »

More information

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Join supporters in communities across the nation for the St. Jude Walk/Run to End Childhood Cancer during Childhood Cancer Awareness Month. This family-friendly event raises funds to support the...

Cost: $10 for adults or children six and older

Where:
Stars and Stripes Park
3701 S. Lake Hefner Drive
Oklahoma City , OK  73116
View map »


Telephone: 405.403.7762
Contact Name: Emily Drover
Website »

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Let’s end childhood cancer. Together! This September, supporters across the country will unite to participate in the St. Jude Walk/Run to End Childhood Cancer, an exciting, family-friendly...

Cost: $10 for Registration

Where:
Stars and Stripes Park
3701 S Lake Hefner Dr
Oklahoma City, OK  73116
View map »


Sponsor: ALSAC St. Jude Oklahoma City
Telephone: 405.403.7762
Contact Name: Emily Drover
Website »

More information

Price Tower Art Gallery in Bartlesville will host Women Artists of the West's 48th annual juried art exhibition, featuring over 200 original art works, created by women in all mediums, subjects...

Cost: Free 2018-09-21,22,23

Where:
Price Tower Art Gallery
510 S. Dewey Ave.
Bartlesville, OK  74003
View map »


Sponsor: Price Tower Arts Center
Telephone: 918.336.4949
Contact Name: Angelina Bourgou
Website »

More information

Escape the ordinary, and learn about OKC from a different point of view. Relax in the climate controlled cabin on one of our 65’ cruisers, or enjoy the breeze on the viewing deck and listen...

Cost: $15 for Seniors and kids under 12, $20 Adults

Where:
Regatta Landing
701 S. Lincoln Blvd.
OKC, OK  73109
View map »


Telephone: 405.702.7755
Contact Name: Business Office
Website »

More information

The evening Cocktail Cruise offers stunning views of the downtown skyline, the Boathouse District and Finish Line Tower, the Wheeler Ferris wheel and quite possibly an amazing Oklahoma sunset. Come...

Cost: $15 for Seniors and kids under 12, $20 Adults

Where:
Regatta Landing
701 S. Lincoln Blvd.
OKC, OK  73109
View map »


Telephone: 405.702.7755
Contact Name: Business Office
Website »

More information

Show More...
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