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Setting the Home Stage

Turning an empty house into a purchased home



 



A few years ago, Glen Hubbell got a call from a client who was prepping a Belle Isle house to hit the market. The higher-end home needed some attention, and Hubbell, as an experienced and accredited staging professional, knew what he had to do. He walked through the house, developed a plan of action and set to it. Late that afternoon, his work was finished – and by evening, the seller called and said the house was already under contract.
 

Staging a house means bringing in furniture, artwork and accessories to give an empty space a lived-in look. It also often means the difference between a house that sells quickly and one that sits idle.

“As clichéd as it may sound, people don’t just buy homes anymore, they buy lifestyles,” Hubbell says. “A well-staged home with the right photography will capture buyers’ attention. Staging is a key factor in the equation. I can only speak to my own results, but staged homes sell quicker than empty ones. I can confidently say [that] eight or nine out of 10 vacant homes I have staged sell in fewer than 30 days, and many in just a few days.”

Stagers often act as the buffer between agents and sellers, he said, and staging vacant homes generates interest among online shoppers.

“I mean, what does an empty room with four blank walls look like in pictures, right?” Hubbell asks. “Staging will also help buyers imagine how their own furniture will look and fit in the house. I think in vacant, unstaged homes, buyers start looking for all of the imperfections.”

Using the right amount of furniture and placement is vital, he added. He will also walk through the house and think about where he needs to draw a person’s eye using wall art, or by suggesting certain areas with furniture.


Hubbell has been in the real estate business for about three years, and is an agent/owner at eXp Realty. He took a course in staging and became an accredited staging professional, thinking that it would give him an edge over other Realtors.

“It certainly did not happen that way,” he laughs. “I formed the staging company at the same time I started real estate. The original plan was to offer free staging to my real estate clients; thankfully, it’s taken off in another direction. I did not do much staging during my first year, because I had no idea how to market myself and I was so focused on real estate.

“Staging a home is so incredibly important if you want to sell quickly and get the most value,” he says. “Staging has evolved beyond decluttering, depersonalizing, deep cleaning and deodorizing. Remember, when you put your home up for sale, it’s no longer about you. The biggest part of my job as a stager is to get sellers excited about the process. The prep work is the hardest part, and it’s my job to make sure they see the light at the end of the tunnel.” 

 

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More than 20 speakers in a one-track session designed for the digital marketing professional, marketer, business owner or anyone interested in branding, PR, advertising, social media, SEO, search,...

Cost: $250

Where:
Tower Theatre
425 NW 23rd St
Oklahoma City, OK  73103
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Sponsor: BigWing
Telephone: 405.475.4185
Contact Name: Janelle Archer
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This year will mark the eighth time the John F. Kennedy Awards have been celebrated, honoring individuals making a significant contribution to Oklahoma, its communities and its people, while paying...

Cost: $300

Where:
Skirvin Hilton Hotel
1 Park Ave.
Oklahoma City, OK  73102
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Sponsor: Santa Fe Family Life Center
Telephone: 405-840-1817
Contact Name: James Timberlake
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More than 20 speakers in a one-track session designed for the digital marketing professional, marketer, business owner or anyone interested in branding, PR, advertising, social media, SEO, search,...

Cost: $250

Where:
Tower Theatre
425 NW 23rd St
Oklahoma City, OK  73103
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Sponsor: BigWing
Telephone: 405.475.4185
Contact Name: Janelle Archer
Website »

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Price Tower Art Gallery in Bartlesville will host Women Artists of the West's 48th annual juried art exhibition, featuring over 200 original art works, created by women in all mediums, subjects...

Cost: Free 2018-09-21,22,23

Where:
Price Tower Art Gallery
510 S. Dewey Ave.
Bartlesville, OK  74003
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Sponsor: Price Tower Arts Center
Telephone: 918.336.4949
Contact Name: Angelina Bourgou
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Escape the ordinary, and learn about OKC from a different point of view. Relax in the climate controlled cabin on one of our 65’ cruisers, or enjoy the breeze on the viewing deck and listen...

Cost: $15 for Seniors and kids under 12, $20 Adults

Where:
Regatta Landing
701 S. Lincoln Blvd.
OKC, OK  73109
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Telephone: 405.702.7755
Contact Name: Business Office
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A fabulous art auction to raise money to help support Oklahoma A+ Schools at UCO.

Cost: $100

Where:
CHK|Central Boathouse
732 Riversport Dr.
Oklahoma City, OK  73129
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Sponsor: Oklahoma A+ Schools at UCO
Telephone: 405.974.3791
Contact Name: Heather Bryant
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The evening Cocktail Cruise offers stunning views of the downtown skyline, the Boathouse District and Finish Line Tower, the Wheeler Ferris wheel and quite possibly an amazing Oklahoma sunset. Come...

Cost: $15 for Seniors and kids under 12, $20 Adults

Where:
Regatta Landing
701 S. Lincoln Blvd.
OKC, OK  73109
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Telephone: 405.702.7755
Contact Name: Business Office
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Join supporters in communities across the nation for the St. Jude Walk/Run to End Childhood Cancer during Childhood Cancer Awareness Month. This family-friendly event raises funds to support the...

Cost: $10 for adults or children six and older

Where:
Stars and Stripes Park
3701 S. Lake Hefner Drive
Oklahoma City , OK  73116
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Telephone: 405.403.7762
Contact Name: Emily Drover
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Let’s end childhood cancer. Together! This September, supporters across the country will unite to participate in the St. Jude Walk/Run to End Childhood Cancer, an exciting, family-friendly...

Cost: $10 for Registration

Where:
Stars and Stripes Park
3701 S Lake Hefner Dr
Oklahoma City, OK  73116
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Sponsor: ALSAC St. Jude Oklahoma City
Telephone: 405.403.7762
Contact Name: Emily Drover
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Price Tower Art Gallery in Bartlesville will host Women Artists of the West's 48th annual juried art exhibition, featuring over 200 original art works, created by women in all mediums, subjects...

Cost: Free 2018-09-21,22,23

Where:
Price Tower Art Gallery
510 S. Dewey Ave.
Bartlesville, OK  74003
View map »


Sponsor: Price Tower Arts Center
Telephone: 918.336.4949
Contact Name: Angelina Bourgou
Website »

More information

Escape the ordinary, and learn about OKC from a different point of view. Relax in the climate controlled cabin on one of our 65’ cruisers, or enjoy the breeze on the viewing deck and listen...

Cost: $15 for Seniors and kids under 12, $20 Adults

Where:
Regatta Landing
701 S. Lincoln Blvd.
OKC, OK  73109
View map »


Telephone: 405.702.7755
Contact Name: Business Office
Website »

More information

The evening Cocktail Cruise offers stunning views of the downtown skyline, the Boathouse District and Finish Line Tower, the Wheeler Ferris wheel and quite possibly an amazing Oklahoma sunset. Come...

Cost: $15 for Seniors and kids under 12, $20 Adults

Where:
Regatta Landing
701 S. Lincoln Blvd.
OKC, OK  73109
View map »


Telephone: 405.702.7755
Contact Name: Business Office
Website »

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