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Of Cabernet and Change

Local wine merchants adapting to stay afloat



Popular wine labels are now available for purchase in grocery stores such as Whole Foods – the selection is unlikely to vary much, so it’s an added convenience for consumers, but only if these are the brands they want.

Photo by Scotty O'Daniel

 

Vance Gregory opened Edmond Wine Shop in 1973, and for 45 years, he has worked to provide his customers with high-quality alcoholic beverages, as well as ongoing education about what they were buying. With the passage of SQ 792 and the rewriting of Title 37 of the Oklahoma Constitution, Gregory is faced with a need to reshape his shop in a market where Walmart will be selling wine with only a 6 percent markup, the legal minimum.

The challenge for wine shop owners around the state is how to rework their business model to compete in a climate in which most of the new rules favor large retail operations. As a form of compensation, of a sort, legislators allowed that liquor stores could sell non-alcoholic items in their businesses – as long as the amount of that revenue did not exceed 20 percent of total sales in a given month.

“I don’t think we’re going to get close to the 20 percent,” Gregory says. “We don’t want inventory just sitting on a shelf and not selling, so we’re trying to find ways to make the store unique as a way to differentiate ourselves from the large operations.”

Gregory is thinking about adding items related to gift giving – cards, flowers, gift bags – as well as books for ongoing education, but the effectiveness of the 20-percent rule will be tested over the next several months.


The carefully curated wine selection in Norman’s Spirit Shop has been a major selling point for decades; with the most popular labels now available elsewhere, changes to its inventory are on the horizon.

Photo by Carli Economy


Matt Sterr owns Spirit Shop in Norman, which has been in business for 42 years. Sterr has used every available square foot to curate one of the largest, best wine selections in the state … but with the passage of the new law, the top 100 brands will now be available in Walmart, Homeland and other retail operations.

“A local business can’t survive on a 6-percent margin,” Sterr says, “so we’re going to have to try to make up the loss in revenue represented by the loss of the top 100 in other ways.”

At Spirit Shop, the 20 percent of non-alcoholic items will be focused on what Sterr calls the entire alcoholic beverage experience: glassware, mixers and tobacco. The prospect of selling cigarettes is not one that he embraced readily, but it’s hard to deny that when people drink, they want to smoke, so Sterr will stock cigarettes and cigars.

“Quite frankly, a lot of our customers have asked for tobacco, so we’re going with it,” he says.

The decision of what to stock, and how much, is one that all Oklahoma liquor stores will grapple with over the next few months, but it’s unlikely that 20 percent of revenue will be what differentiates the liquor store from the big-box location. Gregory and Sterr both highlight the two things Walmart and other retailers cannot provide: a knowledgeable staff and a better selection of wine. (Spirits will only be available in liquor stores, and now they will have more space to carry an even better selection.)

How can local wine shops have a better selection than large retailers? So far, the store sets in retail and grocery operations are cookie cutter by design. Hundreds of bottles of wine line the shelves all over the state, and with rare exceptions, those shelf maps look very much the same. The only variation in products will be a more-or-less-units issue depending on the size of the store, not a variation in quality. It works out to less selection in more places, but that is how retail works: by maximizing volume to compensate for the low markups. In other words, if a family winery in Oregon only produces a few hundred cases of high-quality wine – especially a highly sought-after wine – those products are going to land in wine shops, not retailers or grocers.

 

The future of locally owned liquor and wine shops rests in the choices that Oklahomans make over the next few years.

 

Will that be enough to keep wine shops in business? Gregory said Edmond Wine Shop will continue to stock the top 100 brands, and it’s likely that loyal customers will still buy in their favorite shops. Both Gregory and Sterr reported ongoing, vocal support from their main wine-buying customer bases.

“We’re not going to start closing out items like Bota Box just because they’re available in retail stores,” Gregory says. “We don’t want to give customers more reason to shop elsewhere. We’ll keep those items in stock and see how they sell over the next few months.”

Gregory expects a depression in local wine and liquor shops for about two years. In that time, it’s certain that several smaller operations will not be able to compete. Like every other entity in the booze business, wine shops are trying to navigate the new reality, and while Gregory wishes that the laws had changed slower to give local business owners time to adapt, he will have to adjust on the fly and find ways to compensate for lost income. The future of locally owned liquor and wine shops rests in the choices that Oklahomans make over the next few years.

 

 

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Calendar

August 2019

Urban Abstracts is a series of digital artworks by Lawrence Hultberg produced from his original photography. Patterns, textures and geometric shapes are found everywhere, especially within an urban...

Cost: Free

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ARTSPACE at Untitled
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415 Couch Drive
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Telephone: 405.236.3100
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Cost: $4-$6

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Chisholm Trail Heritage Center
1000 Chisholm Trail Parkway
www.onthechisholmtrail.com
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Sponsor: Chisholm Trail Heritage Center
Telephone: 580.252.6692
Contact Name: Toni Hopper
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National Cowboy Western Heritage Museum
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Cost: Free

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Artspace at Untitled
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Where:
Chisholm Trail Heritage Center
1000 Chisholm Trail Parkway
www.onthechisholmtrail.com
Duncan, OK  73533
View map »


Sponsor: Chisholm Trail Heritage Center
Telephone: 580.252.6692
Contact Name: Toni Hopper
Website »

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ARTSPACE at Untitled is excited to debut the digital artworks produced from the original photography of Lawrence Leif Hultberg. A skilled American photographer and abstract painter born in 1953,...

Cost: Free

Where:
Artspace at Untitled
1 NE 3rd st
Oklahoma City, OK  73104
View map »


Sponsor: Artspace at Untitled
Telephone: 405-815-9995
Contact Name: Laura Warriner
Website »

More information

Urban Abstracts is a series of digital artworks by Lawrence Hultberg produced from his original photography. Patterns, textures and geometric shapes are found everywhere, especially within an urban...

Cost: Free

Where:
ARTSPACE at Untitled
1 NE 3rd st
Oklahoma City, OK  73104
View map »


Telephone: 405-815-9995
Website »

More information

From Albert Bierstadt’s glowing landscape Emigrants Crossing the Plains to pieces by Frederic Remington and Charles Russell, see some of the finest Western art in the country. View...

Cost: Free with Museum Admission

Where:
National Cowboy Western Heritage Museum
1700 NE 63rd st
Oklahoma City, OK  73111
View map »

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ARTSPACE at Untitled is excited to debut the digital artworks produced from the original photography of Lawrence Leif Hultberg. A skilled American photographer and abstract painter born in 1953,...

Cost: Free

Where:
Artspace at Untitled
1 NE 3rd st
Oklahoma City, OK  73104
View map »


Sponsor: Artspace at Untitled
Telephone: 405-815-9995
Contact Name: Laura Warriner
Website »

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Cost: FREE

Where:
The Paramount Room
701 West Sheridan Ave
Oklahoma City, OK  73102
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Sponsor: VHSANDCHILL
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August 6, 8, 13, 15, 20, 22, 27, 29 Become a Museum Docent! 8:30 a.m. – 4:30 p.m. Classroom A Docents lead adult and children tours, which are key in reaching the Museum's...

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Where:
National Cowboy Western Heritage Museum
1700 NE 63rd st
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Featuring more than 70 works by French and European masters such as Degas, Manet, Monet, Rousseau and Van Gogh, this exhibition celebrates Mr. and Mrs. Paul Mellon’s extraordinary gift of...

Cost: $15

Where:
Oklahoma City Museum of Art
415 Couch Drive
Oklahoma City, OK  73102
View map »


Telephone: 405.236.3100
Website »

More information

Urban Abstracts is a series of digital artworks by Lawrence Hultberg produced from his original photography. Patterns, textures and geometric shapes are found everywhere, especially within an urban...

Cost: Free

Where:
ARTSPACE at Untitled
1 NE 3rd st
Oklahoma City, OK  73104
View map »


Telephone: 405-815-9995
Website »

More information

ARTSPACE at Untitled is excited to debut the digital artworks produced from the original photography of Lawrence Leif Hultberg. A skilled American photographer and abstract painter born in 1953,...

Cost: Free

Where:
Artspace at Untitled
1 NE 3rd st
Oklahoma City, OK  73104
View map »


Sponsor: Artspace at Untitled
Telephone: 405-815-9995
Contact Name: Laura Warriner
Website »

More information

A Texas State of Mind, featuring the art of Larry G. Lemons of Nocona, TX, is coming to the Chisholm Trail Heritage Center in Duncan, OK.  A meet the artist reception will be 3:30 - 6:30...

Cost: $4-$6

Where:
Chisholm Trail Heritage Center
1000 Chisholm Trail Parkway
www.onthechisholmtrail.com
Duncan, OK  73533
View map »


Sponsor: Chisholm Trail Heritage Center
Telephone: 580.252.6692
Contact Name: Toni Hopper
Website »

More information

From Albert Bierstadt’s glowing landscape Emigrants Crossing the Plains to pieces by Frederic Remington and Charles Russell, see some of the finest Western art in the country. View...

Cost: Free with Museum Admission

Where:
National Cowboy Western Heritage Museum
1700 NE 63rd st
Oklahoma City, OK  73111
View map »

More information

ARTSPACE at Untitled is excited to debut the digital artworks produced from the original photography of Lawrence Leif Hultberg. A skilled American photographer and abstract painter born in 1953,...

Cost: Free

Where:
Artspace at Untitled
1 NE 3rd st
Oklahoma City, OK  73104
View map »


Sponsor: Artspace at Untitled
Telephone: 405-815-9995
Contact Name: Laura Warriner
Website »

More information

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ARTSPACE at Untitled is excited to debut the digital artworks produced from the original photography of Lawrence Leif Hultberg. A skilled American photographer and abstract painter born in 1953,...

Cost: Free

Where:
Artspace at Untitled
1 NE 3rd st
Oklahoma City, OK  73104
View map »


Sponsor: Artspace at Untitled
Telephone: 405-815-9995
Contact Name: Laura Warriner
Website »

More information

Urban Abstracts is a series of digital artworks by Lawrence Hultberg produced from his original photography. Patterns, textures and geometric shapes are found everywhere, especially within an urban...

Cost: Free

Where:
ARTSPACE at Untitled
1 NE 3rd st
Oklahoma City, OK  73104
View map »


Telephone: 405-815-9995
Website »

More information

Featuring more than 70 works by French and European masters such as Degas, Manet, Monet, Rousseau and Van Gogh, this exhibition celebrates Mr. and Mrs. Paul Mellon’s extraordinary gift of...

Cost: $15

Where:
Oklahoma City Museum of Art
415 Couch Drive
Oklahoma City, OK  73102
View map »


Telephone: 405.236.3100
Website »

More information

A Texas State of Mind, featuring the art of Larry G. Lemons of Nocona, TX, is coming to the Chisholm Trail Heritage Center in Duncan, OK.  A meet the artist reception will be 3:30 - 6:30...

Cost: $4-$6

Where:
Chisholm Trail Heritage Center
1000 Chisholm Trail Parkway
www.onthechisholmtrail.com
Duncan, OK  73533
View map »


Sponsor: Chisholm Trail Heritage Center
Telephone: 580.252.6692
Contact Name: Toni Hopper
Website »

More information

From Albert Bierstadt’s glowing landscape Emigrants Crossing the Plains to pieces by Frederic Remington and Charles Russell, see some of the finest Western art in the country. View...

Cost: Free with Museum Admission

Where:
National Cowboy Western Heritage Museum
1700 NE 63rd st
Oklahoma City, OK  73111
View map »

More information

ARTSPACE at Untitled is excited to debut the digital artworks produced from the original photography of Lawrence Leif Hultberg. A skilled American photographer and abstract painter born in 1953,...

Cost: Free

Where:
Artspace at Untitled
1 NE 3rd st
Oklahoma City, OK  73104
View map »


Sponsor: Artspace at Untitled
Telephone: 405-815-9995
Contact Name: Laura Warriner
Website »

More information

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Show Less...

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Cost: free

Where:
National Cowboy Western Heritage Museum
1700 NE 63rd st
Oklahoma City, OK  73111
View map »

More information

Urban Abstracts is a series of digital artworks by Lawrence Hultberg produced from his original photography. Patterns, textures and geometric shapes are found everywhere, especially within an urban...

Cost: Free

Where:
ARTSPACE at Untitled
1 NE 3rd st
Oklahoma City, OK  73104
View map »


Telephone: 405-815-9995
Website »

More information

ARTSPACE at Untitled is excited to debut the digital artworks produced from the original photography of Lawrence Leif Hultberg. A skilled American photographer and abstract painter born in 1953,...

Cost: Free

Where:
Artspace at Untitled
1 NE 3rd st
Oklahoma City, OK  73104
View map »


Sponsor: Artspace at Untitled
Telephone: 405-815-9995
Contact Name: Laura Warriner
Website »

More information

A Texas State of Mind, featuring the art of Larry G. Lemons of Nocona, TX, is coming to the Chisholm Trail Heritage Center in Duncan, OK.  A meet the artist reception will be 3:30 - 6:30...

Cost: $4-$6

Where:
Chisholm Trail Heritage Center
1000 Chisholm Trail Parkway
www.onthechisholmtrail.com
Duncan, OK  73533
View map »


Sponsor: Chisholm Trail Heritage Center
Telephone: 580.252.6692
Contact Name: Toni Hopper
Website »

More information

Featuring more than 70 works by French and European masters such as Degas, Manet, Monet, Rousseau and Van Gogh, this exhibition celebrates Mr. and Mrs. Paul Mellon’s extraordinary gift of...

Cost: $15

Where:
Oklahoma City Museum of Art
415 Couch Drive
Oklahoma City, OK  73102
View map »


Telephone: 405.236.3100
Website »

More information

From Albert Bierstadt’s glowing landscape Emigrants Crossing the Plains to pieces by Frederic Remington and Charles Russell, see some of the finest Western art in the country. View...

Cost: Free with Museum Admission

Where:
National Cowboy Western Heritage Museum
1700 NE 63rd st
Oklahoma City, OK  73111
View map »

More information

ARTSPACE at Untitled is excited to debut the digital artworks produced from the original photography of Lawrence Leif Hultberg. A skilled American photographer and abstract painter born in 1953,...

Cost: Free

Where:
Artspace at Untitled
1 NE 3rd st
Oklahoma City, OK  73104
View map »


Sponsor: Artspace at Untitled
Telephone: 405-815-9995
Contact Name: Laura Warriner
Website »

More information

August 1, 8, 15, 22 Advancing the Pencil Portrait, Part I 6:00 – 8:30 p.m. Classrooms A & B Whether you are new artist or have drawn for a while, this class helps you...

Cost: $120, $100 Museum member

Where:
National Cowboy Western Heritage Museum
1700 NE 63rd st
Oklahoma City, OK  73111
View map »

More information

Show More...
Show Less...

Urban Abstracts is a series of digital artworks by Lawrence Hultberg produced from his original photography. Patterns, textures and geometric shapes are found everywhere, especially within an urban...

Cost: Free

Where:
ARTSPACE at Untitled
1 NE 3rd st
Oklahoma City, OK  73104
View map »


Telephone: 405-815-9995
Website »

More information

A Texas State of Mind, featuring the art of Larry G. Lemons of Nocona, TX, is coming to the Chisholm Trail Heritage Center in Duncan, OK.  A meet the artist reception will be 3:30 - 6:30...

Cost: $4-$6

Where:
Chisholm Trail Heritage Center
1000 Chisholm Trail Parkway
www.onthechisholmtrail.com
Duncan, OK  73533
View map »


Sponsor: Chisholm Trail Heritage Center
Telephone: 580.252.6692
Contact Name: Toni Hopper
Website »

More information

Featuring more than 70 works by French and European masters such as Degas, Manet, Monet, Rousseau and Van Gogh, this exhibition celebrates Mr. and Mrs. Paul Mellon’s extraordinary gift of...

Cost: $15

Where:
Oklahoma City Museum of Art
415 Couch Drive
Oklahoma City, OK  73102
View map »


Telephone: 405.236.3100
Website »

More information

ARTSPACE at Untitled is excited to debut the digital artworks produced from the original photography of Lawrence Leif Hultberg. A skilled American photographer and abstract painter born in 1953,...

Cost: Free

Where:
Artspace at Untitled
1 NE 3rd st
Oklahoma City, OK  73104
View map »


Sponsor: Artspace at Untitled
Telephone: 405-815-9995
Contact Name: Laura Warriner
Website »

More information

From Albert Bierstadt’s glowing landscape Emigrants Crossing the Plains to pieces by Frederic Remington and Charles Russell, see some of the finest Western art in the country. View...

Cost: Free with Museum Admission

Where:
National Cowboy Western Heritage Museum
1700 NE 63rd st
Oklahoma City, OK  73111
View map »

More information

ARTSPACE at Untitled is excited to debut the digital artworks produced from the original photography of Lawrence Leif Hultberg. A skilled American photographer and abstract painter born in 1953,...

Cost: Free

Where:
Artspace at Untitled
1 NE 3rd st
Oklahoma City, OK  73104
View map »


Sponsor: Artspace at Untitled
Telephone: 405-815-9995
Contact Name: Laura Warriner
Website »

More information

 Please join us Friday, August 23 from 6-9 p.m. at NCED for a night of laughter, delicious food and great company, as well as a silent auction. Our special guest for the evening...

Cost: $50 a ticket

Where:
NCED
2801 Hwy 9
Norman, OK  73071
View map »


Sponsor: ABLE
Telephone: 405-329-3922
Contact Name: Teri Walker
Website »

More information

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Cost: FREE

Where:
The Paramount Room
701 West Sheridan Ave
Oklahoma City, OK  73102
View map »


Sponsor: VHSANDCHILL
Telephone: 405-503-0050
Contact Name: Sean Peel
Website »

More information

The evening Cocktail Cruise offers stunning views of the downtown skyline, the Boathouse District & Finish Line Tower, the Wheeler Ferris wheel and, quite possibly, an amazing...

Cost: Adult: $20 Seniors and Children: $15

Where:
Regatta Park Landing
701 S. Lincoln Blvd
Oklahoma City, OK  73119
View map »


Sponsor: Oklahoma River Cruises
Telephone: 405-702-7755
Contact Name: Che Loessberg
Website »

More information

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Cost: $100

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Dunlap Codding
609 W. Sheridan
Oklahoma City, OK  73102
View map »


Sponsor: Onward Oklahoma Foundation

More information

The evening Cocktail Cruise offers stunning views of the downtown skyline, the Boathouse District & Finish Line Tower, the Wheeler Ferris Wheel, and quite possibly an amazing Oklahoma...

Cost: Adults $20; Seniors and Children $15

Where:
Regatta Park Landing
701 S. Lincoln Blvd
Oklahoma City, OK  73119
View map »


Sponsor: Oklahoma River Cruises
Telephone: 405-702-7755
Contact Name: Che Loessberg
Website »

More information

Show More...
Show Less...

Featuring more than 70 works by French and European masters such as Degas, Manet, Monet, Rousseau and Van Gogh, this exhibition celebrates Mr. and Mrs. Paul Mellon’s extraordinary gift of...

Cost: $15

Where:
Oklahoma City Museum of Art
415 Couch Drive
Oklahoma City, OK  73102
View map »


Telephone: 405.236.3100
Website »

More information

A Texas State of Mind, featuring the art of Larry G. Lemons of Nocona, TX, is coming to the Chisholm Trail Heritage Center in Duncan, OK.  A meet the artist reception will be 3:30 - 6:30...

Cost: $4-$6

Where:
Chisholm Trail Heritage Center
1000 Chisholm Trail Parkway
www.onthechisholmtrail.com
Duncan, OK  73533
View map »


Sponsor: Chisholm Trail Heritage Center
Telephone: 580.252.6692
Contact Name: Toni Hopper
Website »

More information

Urban Abstracts is a series of digital artworks by Lawrence Hultberg produced from his original photography. Patterns, textures and geometric shapes are found everywhere, especially within an urban...

Cost: Free

Where:
ARTSPACE at Untitled
1 NE 3rd st
Oklahoma City, OK  73104
View map »


Telephone: 405-815-9995
Website »

More information

ARTSPACE at Untitled is excited to debut the digital artworks produced from the original photography of Lawrence Leif Hultberg. A skilled American photographer and abstract painter born in 1953,...

Cost: Free

Where:
Artspace at Untitled
1 NE 3rd st
Oklahoma City, OK  73104
View map »


Sponsor: Artspace at Untitled
Telephone: 405-815-9995
Contact Name: Laura Warriner
Website »

More information

Art Moments 1:00 – 2:00 p.m. Enjoy a variety of 10-minute spotlight talks throughout the galleries to introduce different works in the Museum’s temporary exhibitions or permanent...

Cost: Free with Museum admisison

Where:
National Cowboy Western Heritage Museum
1700 NE 63rd st
Oklahoma City, OK  73111
View map »

More information

ARTSPACE at Untitled is excited to debut the digital artworks produced from the original photography of Lawrence Leif Hultberg. A skilled American photographer and abstract painter born in 1953,...

Cost: Free

Where:
Artspace at Untitled
1 NE 3rd st
Oklahoma City, OK  73104
View map »


Sponsor: Artspace at Untitled
Telephone: 405-815-9995
Contact Name: Laura Warriner
Website »

More information

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Cost: Free

Where:
Sheraton Oklahoma City Downtown Hotel
1 North Broadway Ave
Oklahoma City, OK  73102
View map »

More information

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Cost: Free

Where:
Inasmuch Foundation Gallery at OCCC
7777 S. May Avenue
Oklahoma City, OK  73159
View map »


Sponsor: Inasmuch Foundation Gallery at OCCC
Telephone: 520-437-1353
Contact Name: Helen Opper
Website »

More information

We're poppin' champagne on the patio this Saturday and raffling off a bottle of Perrier-Jouet valued at $300! Come pre-party with us and DJ Catherine Ouellette from 6pm-10pm -...

Cost: Free

Where:
Sheraton Oklahoma City Downtown Hotel
1, N Broadway Ave
Oklahoma City, OK  73102
View map »

More information

It all started on August 26th, 2017 with a VHS Double-Feature screening titled 'An Evening With Jeff' at the Individual Artists of Oklahoma - IAO Gallery. From these humble beginnings,...

Cost: FREE

Where:
The Paramount Room
701 West Sheridan Ave
Oklahoma City, OK  73102
View map »


Sponsor: VHSANDCHILL
Telephone: 405-503-0050
Contact Name: Sean Peel
Website »

More information

America’s largest interactive comedy murder mystery dinner show is now playing at the Skirvin Hilton Hotel. At The Dinner Detective, you’ll tackle a challenging crime while you...

Cost: $59.95

Where:
The Skirvin Hilton
1 Park Ave
Oklahoma City, OK  73102
View map »


Sponsor: The Dinner Detective
Telephone: 866.496.0535
Website »

More information

The evening Cocktail Cruise offers stunning views of the downtown skyline, the Boathouse District & Finish Line Tower, the Wheeler Ferris wheel and, quite possibly, an amazing...

Cost: Adult: $20 Seniors and Children: $15

Where:
Regatta Park Landing
701 S. Lincoln Blvd
Oklahoma City, OK  73119
View map »


Sponsor: Oklahoma River Cruises
Telephone: 405-702-7755
Contact Name: Che Loessberg
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The evening Cocktail Cruise offers stunning views of the downtown skyline, the Boathouse District & Finish Line Tower, the Wheeler Ferris Wheel, and quite possibly an amazing Oklahoma...

Cost: Adults $20; Seniors and Children $15

Where:
Regatta Park Landing
701 S. Lincoln Blvd
Oklahoma City, OK  73119
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Sponsor: Oklahoma River Cruises
Telephone: 405-702-7755
Contact Name: Che Loessberg
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