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Telling a Visual Story

Lael Erickson’s past and future in film



 



“It’s always about a story, and the story is not always in words.”
 

Lael Erickson is a storyteller through moving images. The visuals she has created, captured and illuminated throughout her career as a producer, director and editor at Ackerman McQueen have defined Oklahoma – and the world around us – for the past three decades.

“The initial Oklahoma tourism campaign in the early 1990s was one of those extraordinary moments,” she remembers. “People had a negative opinion of Oklahoma that we were dry, flat and dusty. Our job was to change that perception.

“We showed places with lots of water, undulating terrain, cities filled with life. The outdoor beauty was something that people just didn’t know,” she says. “We were able to slowly change people’s perception of the state.”

The campaign increased out-of-state tourism to Oklahoma, driving real dollars into the economy. But it did not just affect outsiders; Oklahomans started noticing the beauty all around them.

The success of the tourism campaign fueled Erickson’s passion for understanding the psychology of images. How does the interplay of visuals, music and words create emotions and drive behavior? What is the effect of one visual versus another?

“Every shoot, be it a commercial, short film, corporate video or documentary, needs to be researched to fully find the psychology of what you want to present,” she says. “The light, color palette and movement should represent the emotion of the piece.”

With thousands of projects under her belt, Erickson’s influence stretches into every business sector. She flew over the Gulf of Mexico to film the first offshore oil rig for Kerr McGee; she helped re-launch Baptist Hospital as Integris; she recently partnered with the Chickasaw Nation to welcome tourists to Adventure Road.

And as executive VP/creative director, she has helped Ackerman McQueen stay on top of the constantly changing technology landscape in film and video. Ackerman was one of the first agencies in America to move to non-linear editing, purchasing one of the first three AVID editing systems, and early adopters of the new generation Canon cameras with film lenses. And now, they are heading into the world of virtual reality.

With more than 50 people in production, from producers to editors to gaffers to grips, Ackerman McQueen now has the biggest in-house production team in the state. It allows them to collaborate more freely, solving problems in pre-production so they are more efficient when they are out on a shoot. This saves clients money … but also requires great leadership. And part of that leadership involves identifying and grooming future leaders to take over when you are gone.

“You have to be able to cultivate the young people who are coming into the business,” says Erickson. “They need careers and livelihoods. We are stewards of these people; we are stewards of our industry. We have to guide and show and nurture. Then we have to let go and turn it over to the next generation of storytellers.”

 

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Calendar

April 2019

Men and women from across the American West played critical roles - both “over there” and on the home front - in helping the Allies win World War I. The National Cowboy & Western...

Cost: $12.50

Where:
National Cowboy & Western Heritage Museum
1700 Northeast 63rd Street
Oklahoma City, OK  73111
View map »


Telephone: 405.478.2250
Contact Name: Jenni
Website »

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Celebrate Easter with a trip to Andy Alligator’s Fun Park! On Saturday and Sunday, get $5 off an All-Day Pass with our Eggcellent Easter Special. All-Day Passes include Go-Karts,...

Cost: $23.95

Where:
Andy Alligator's Fun Park & Water Park
3300 Market Pl
Norman, OK  73072
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Men and women from across the American West played critical roles - both “over there” and on the home front - in helping the Allies win World War I. The National Cowboy & Western...

Cost: $12.50

Where:
National Cowboy & Western Heritage Museum
1700 Northeast 63rd Street
Oklahoma City, OK  73111
View map »


Telephone: 405.478.2250
Contact Name: Jenni
Website »

More information

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The Annual Mentorship Exhibition features pieces from Oklahoma City high school students that visit the Artspace studio each month. Throughout the duration of the program, the students engage with...

Cost: Free

Where:
Artspace at Untitled
1 NE 3rd st
Oklahoma City, OK  73104
View map »


Sponsor: Artspace at Untitled
Telephone: 405-815-9995
Website »

More information

Men and women from across the American West played critical roles - both “over there” and on the home front - in helping the Allies win World War I. The National Cowboy & Western...

Cost: $12.50

Where:
National Cowboy & Western Heritage Museum
1700 Northeast 63rd Street
Oklahoma City, OK  73111
View map »


Telephone: 405.478.2250
Contact Name: Jenni
Website »

More information

The OSU Symphony Orchestra will conclude the 2018-19 season with Schubert's monumental and majestic Symphony No. 9 in C ("The Great"). The concert opens with The European Anthem,...

Cost: General Admission: $10; Students & Seniors: $7

Where:
Oklahoma State University Department of Music
132 Seretean Ctr
Stillwater, OK  74078
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Sponsor: Oklahoma State University Department of Music
Telephone: 405.744.6133
Contact Name: Dr. Thomas Dickey
Website »

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The Annual Mentorship Exhibition features pieces from Oklahoma City high school students that visit the Artspace studio each month. Throughout the duration of the program, the students engage with...

Cost: Free

Where:
Artspace at Untitled
1 NE 3rd st
Oklahoma City, OK  73104
View map »


Sponsor: Artspace at Untitled
Telephone: 405-815-9995
Website »

More information

Men and women from across the American West played critical roles - both “over there” and on the home front - in helping the Allies win World War I. The National Cowboy & Western...

Cost: $12.50

Where:
National Cowboy & Western Heritage Museum
1700 Northeast 63rd Street
Oklahoma City, OK  73111
View map »


Telephone: 405.478.2250
Contact Name: Jenni
Website »

More information

Potbelly Sandwich Shop is giving back to the local neighborhood with Feed Your Smile, a fundraiser supporting Concordia Life Care Community.  Show this flyer on your smartphone or...

Cost: Free

Where:
Potbelly Sandwich Shop
8500 N Rockwell Ave
OKC, OK  73132
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Sponsor: Potbelly Sandwich Shop
Telephone: 405-792-5112
Contact Name: Katy Fabrie
Website »

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The Annual Mentorship Exhibition features pieces from Oklahoma City high school students that visit the Artspace studio each month. Throughout the duration of the program, the students engage with...

Cost: Free

Where:
Artspace at Untitled
1 NE 3rd st
Oklahoma City, OK  73104
View map »


Sponsor: Artspace at Untitled
Telephone: 405-815-9995
Website »

More information

RexFest will feature an interactive art exhibit called a luminarium created by Architects of Air. From April 25-28, visitors can walk through the inflatable sculpture, which disperses light and...

Cost: $8 for kids; $10 for adults; $30 for families of four

Where:
Together Square
400 W Sheridan Avenue
Oklahoma City, OK  73102
View map »


Sponsor: Delta Dental

More information

Men and women from across the American West played critical roles - both “over there” and on the home front - in helping the Allies win World War I. The National Cowboy & Western...

Cost: $12.50

Where:
National Cowboy & Western Heritage Museum
1700 Northeast 63rd Street
Oklahoma City, OK  73111
View map »


Telephone: 405.478.2250
Contact Name: Jenni
Website »

More information

Show More...
Show Less...

The Annual Mentorship Exhibition features pieces from Oklahoma City high school students that visit the Artspace studio each month. Throughout the duration of the program, the students engage with...

Cost: Free

Where:
Artspace at Untitled
1 NE 3rd st
Oklahoma City, OK  73104
View map »


Sponsor: Artspace at Untitled
Telephone: 405-815-9995
Website »

More information

RexFest will feature an interactive art exhibit called a luminarium created by Architects of Air. From April 25-28, visitors can walk through the inflatable sculpture, which disperses light and...

Cost: $8 for kids; $10 for adults; $30 for families of four

Where:
Together Square
400 W Sheridan Avenue
Oklahoma City, OK  73102
View map »


Sponsor: Delta Dental

More information

Men and women from across the American West played critical roles - both “over there” and on the home front - in helping the Allies win World War I. The National Cowboy & Western...

Cost: $12.50

Where:
National Cowboy & Western Heritage Museum
1700 Northeast 63rd Street
Oklahoma City, OK  73111
View map »


Telephone: 405.478.2250
Contact Name: Jenni
Website »

More information

"Deliberately silencing the internal chatter and not overthinking. Conscious, but not over-trying. With this approach, things just seem to happen—it’s where all the substance is...

Cost: Free

Where:
Individual Artists of Oklahoma
706 W. Sheridan Ave.
Oklahoma City, OK  73102
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Sponsor: Individual Artists of Oklahoma
Telephone: 405.412.2541
Contact Name: David Smith

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Shop over 200 vendors at this indoor event with everything from vintage furniture, retro and mid-century decor to handmade goods, antiques, industrial finds and architectural salvage!

Cost: $5 at the door, 13 and under free

Where:
Heritage Place
2829 S. MacArthur
Oklahoma City, OK  73128
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Sponsor: Junk Hippy
Contact Name: Kristen Grandi
Website »

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A Sporting Chance will host the 25th annual Track and Field Meet at Branson Junior High in Branson, Missouri. A Sporting Chance provides year-round sports and recreation programs designed for those...

Where:
Branson Junior High
263 Buccaneer Boulevard
Branson, MO  65616
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Sponsor: A Sporting Chance
Telephone: 404-314-2188
Contact Name: Hannah Schachinger

More information

RexFest will feature an interactive art exhibit called a luminarium created by Architects of Air. From April 25-28, visitors can walk through the inflatable sculpture, which disperses light and...

Cost: $8 for kids; $10 for adults; $30 for families of four

Where:
Together Square
400 W Sheridan Avenue
Oklahoma City, OK  73102
View map »


Sponsor: Delta Dental

More information

This one-day festival is rooted in the printing of large-scale woodblocks carved by local Oklahoma artists. We bring in a 5-ton steamroller and print pre-carved blocks throughout the day on Tyvek...

Cost: Free

Where:
Artspace at Untitled
1 NE 3rd st
Oklahoma City, OK  73104
View map »


Sponsor: Artspace at Untitled
Telephone: 405-815-9995
Contact Name: Evan
Website »

More information

Men and women from across the American West played critical roles - both “over there” and on the home front - in helping the Allies win World War I. The National Cowboy & Western...

Cost: $12.50

Where:
National Cowboy & Western Heritage Museum
1700 Northeast 63rd Street
Oklahoma City, OK  73111
View map »


Telephone: 405.478.2250
Contact Name: Jenni
Website »

More information

The Annual Mentorship Exhibition features pieces from Oklahoma City high school students that visit the Artspace studio each month. Throughout the duration of the program, the students engage with...

Cost: Free

Where:
Artspace at Untitled
1 NE 3rd st
Oklahoma City, OK  73104
View map »


Sponsor: Artspace at Untitled
Telephone: 405-815-9995
Website »

More information

Andy Alligator's is celebrating teachers! On Saturday and Sunday, teachers with a valid ID will receive a FREE All-Day Pass and $5 off for each family member! An All-Day Pass includes...

Cost: Teachers receive a FREE All-Day Pass; family members get $5 off

Where:
Andy Alligator's Fun Park & Water Park
3300 Market Pl
Norman, OK  73072
View map »

More information

America’s largest interactive comedy murder mystery dinner show is now playing at the Skirvin Hilton Hotel. At The Dinner Detective, you’ll tackle a challenging crime while you...

Cost: $59.95

Where:
The Skirvin Hilton
1 Park Ave
Oklahoma City, OK  73102
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Sponsor: The Dinner Detective
Telephone: 866.496.0535
Website »

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Get a sample of the nightlife of Spain at Tulsa Botanic Garden's "Viva La Vida." The Garden is bringing star chef Jamie Bissonnette (Toro restaurants in Boston, NYC, Bangkok and...

Cost: $250

Where:
Tulsa Botanic Garden
3900 Tulsa Botanic Dr
Tulsa, OK  74127
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Sponsor: Tulsa Botanic Garden
Telephone: 918-289-0330
Contact Name: Lori Hutson
Website »

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2nd annual gathering of "The Big Lebowksi" fans at The Dude Abides OKC All Oklahoma City Urban Achievers, Abiders and Coen Brothers fans are invited to join us at Fassler Hall OKC and...

Cost: Free, contests have entry fee

Where:
Fassler Hall
421 NW 10th
Oklahoma City, OK  73103
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Sponsor: Revolve Productions
Telephone: 405.810.6977
Contact Name: Tobi Coleman
Website »

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