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Telling a Visual Story

Lael Erickson’s past and future in film



 



“It’s always about a story, and the story is not always in words.”
 

Lael Erickson is a storyteller through moving images. The visuals she has created, captured and illuminated throughout her career as a producer, director and editor at Ackerman McQueen have defined Oklahoma – and the world around us – for the past three decades.

“The initial Oklahoma tourism campaign in the early 1990s was one of those extraordinary moments,” she remembers. “People had a negative opinion of Oklahoma that we were dry, flat and dusty. Our job was to change that perception.

“We showed places with lots of water, undulating terrain, cities filled with life. The outdoor beauty was something that people just didn’t know,” she says. “We were able to slowly change people’s perception of the state.”

The campaign increased out-of-state tourism to Oklahoma, driving real dollars into the economy. But it did not just affect outsiders; Oklahomans started noticing the beauty all around them.

The success of the tourism campaign fueled Erickson’s passion for understanding the psychology of images. How does the interplay of visuals, music and words create emotions and drive behavior? What is the effect of one visual versus another?

“Every shoot, be it a commercial, short film, corporate video or documentary, needs to be researched to fully find the psychology of what you want to present,” she says. “The light, color palette and movement should represent the emotion of the piece.”

With thousands of projects under her belt, Erickson’s influence stretches into every business sector. She flew over the Gulf of Mexico to film the first offshore oil rig for Kerr McGee; she helped re-launch Baptist Hospital as Integris; she recently partnered with the Chickasaw Nation to welcome tourists to Adventure Road.

And as executive VP/creative director, she has helped Ackerman McQueen stay on top of the constantly changing technology landscape in film and video. Ackerman was one of the first agencies in America to move to non-linear editing, purchasing one of the first three AVID editing systems, and early adopters of the new generation Canon cameras with film lenses. And now, they are heading into the world of virtual reality.

With more than 50 people in production, from producers to editors to gaffers to grips, Ackerman McQueen now has the biggest in-house production team in the state. It allows them to collaborate more freely, solving problems in pre-production so they are more efficient when they are out on a shoot. This saves clients money … but also requires great leadership. And part of that leadership involves identifying and grooming future leaders to take over when you are gone.

“You have to be able to cultivate the young people who are coming into the business,” says Erickson. “They need careers and livelihoods. We are stewards of these people; we are stewards of our industry. We have to guide and show and nurture. Then we have to let go and turn it over to the next generation of storytellers.”

 

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Calendar

June 2019

A nationally touring exhibit “Bison: Ancient. Massive. Wild.” will open May 24 at the Chisholm Trail Heritage Center in Duncan, OK. This exhibit explores the significance of...

Cost: $4 - $6

Where:
Chisholm Trail Heritage Center
1000 Chisholm Trail Parkway
Duncan, OK  73533
View map »


Sponsor: Chisholm Trail Heritage Center
Telephone: 580.252.6692
Contact Name: Toni Hopper
Website »

More information

Start your Sunday morning by perfecting your practice during our outdoor yoga class. Enjoy the beauty of yoga outdoors in the glow of the Ferris Wheel lights! This class welcomes all levels, from...

Cost: Free

Where:
Wheeler Ferris Wheel
1701 S. Western Ave.
Oklahoma City, OK  73109
View map »

More information

James Bailey from Missoula, Montana, is ARTSPACE at Untitled's visiting Artist in Residence; his exhibition, Map-ify, is on view May 9th through July 6th.  "My work examines...

Cost: Free

Where:
ARTSPACE at Untitled
1 NE 3rd st
Oklahoma City, OK  73104
View map »


Telephone: 405.815.9995
Website »

More information

"Sandy Magrath: Dogs of the Southwest" art exhibit will be open May 1 - June 30, 2019, at the Chisholm Trail Heritage Center in Duncan, OK. A meet the artist reception will be 3:30 -...

Cost: $6 adults

Where:
Chisholm Trail Heritage Center
1000 Chisholm Trail Parkway
Duncan, OK  73533
View map »


Sponsor: Chisholm Trail Heritage Center
Telephone: 580.252.6692
Contact Name: Stacy Moore
Website »

More information

Treat Dad to a day of fun at Andy Alligator’s Fun Park! On Father’s Day, Dads get a free All-Day Fun Pass that includes Go-Karts, Climbing Wall, Rookie Karts, Frog Hopper, Bumper Cars,...

Cost: Dads get a FREE All-Day Pass!

Where:
Andy Alligator's Fun Park & Water Park
3300 Market Place
Norman, OK  73072
View map »

More information

An exceptional home by Craig Smith Building in the Rivendell addition, SW OKC’s premier development, will be artfully and creatively decorated by 18 outstanding local businesses to...

Cost: $10

Where:
Rivendell Addition (SW OKC)
12901 Endor Court
Oklahoma City, OK  73170
View map »


Sponsor: The Sparrow Project
Telephone: (405) 642-4832
Contact Name: Allison Richey
Website »

More information

Bass Pro Shops founder Johnny Morris is challenging families to put down their digital devices and get outside this summer to discover the joys of fishing. To help connect more kids to the great...

Cost: Free

Where:
Cabela's
1200 W Memorial Rd
Oklahoma City, OK  73114
View map »


Telephone: 405-215-2533
Contact Name: Eric Carter

More information

Bass Pro Shops founder Johnny Morris is challenging families to put down their digital devices and get outside this summer to discover the joys of fishing. To help connect more kids to the great...

Cost: Free

Where:
Bass Pro Shops
200 Bass Pro Dr
Oklahoma City, OK  73104
View map »


Telephone: 405-627-4796
Contact Name: Melinda Roberts

More information

Bring dad on a fun river cruise, and enjoy the scenery and a cash bar on board. 1:30pm departure from Regatta Landing; tickets must be purchased in advance.   

Cost: $30

Where:
Regatta Park Landing
701 S. Lincoln Blvd
Oklahoma City, OK  73119
View map »


Sponsor: Oklahoma River Cruises
Telephone: 405-702-7755
Contact Name: Che Loessberg
Website »

More information

Show More...
Show Less...

"Sandy Magrath: Dogs of the Southwest" art exhibit will be open May 1 - June 30, 2019, at the Chisholm Trail Heritage Center in Duncan, OK. A meet the artist reception will be 3:30 -...

Cost: $6 adults

Where:
Chisholm Trail Heritage Center
1000 Chisholm Trail Parkway
Duncan, OK  73533
View map »


Sponsor: Chisholm Trail Heritage Center
Telephone: 580.252.6692
Contact Name: Stacy Moore
Website »

More information

A nationally touring exhibit “Bison: Ancient. Massive. Wild.” will open May 24 at the Chisholm Trail Heritage Center in Duncan, OK. This exhibit explores the significance of...

Cost: $4 - $6

Where:
Chisholm Trail Heritage Center
1000 Chisholm Trail Parkway
Duncan, OK  73533
View map »


Sponsor: Chisholm Trail Heritage Center
Telephone: 580.252.6692
Contact Name: Toni Hopper
Website »

More information

James Bailey from Missoula, Montana, is ARTSPACE at Untitled's visiting Artist in Residence; his exhibition, Map-ify, is on view May 9th through July 6th.  "My work examines...

Cost: Free

Where:
ARTSPACE at Untitled
1 NE 3rd st
Oklahoma City, OK  73104
View map »


Telephone: 405.815.9995
Website »

More information

The University of Science and Arts of Oklahoma’s Nesbitt Gallery will feature painter William Stoehr’s powerful portraits in “Victims, Witnesses, and Survivors.” The gallery...

Cost: Free

Where:
USAO Nesbitt Gallery
1727 W. Alabama Ave.
Chickasha, OK  73018
View map »


Sponsor: Nesbitt Gallery
Telephone: 405.574.1374
Contact Name: Layne Thrift
Website »

More information

Show More...
Show Less...

James Bailey from Missoula, Montana, is ARTSPACE at Untitled's visiting Artist in Residence; his exhibition, Map-ify, is on view May 9th through July 6th.  "My work examines...

Cost: Free

Where:
ARTSPACE at Untitled
1 NE 3rd st
Oklahoma City, OK  73104
View map »


Telephone: 405.815.9995
Website »

More information

"Sandy Magrath: Dogs of the Southwest" art exhibit will be open May 1 - June 30, 2019, at the Chisholm Trail Heritage Center in Duncan, OK. A meet the artist reception will be 3:30 -...

Cost: $6 adults

Where:
Chisholm Trail Heritage Center
1000 Chisholm Trail Parkway
Duncan, OK  73533
View map »


Sponsor: Chisholm Trail Heritage Center
Telephone: 580.252.6692
Contact Name: Stacy Moore
Website »

More information

A nationally touring exhibit “Bison: Ancient. Massive. Wild.” will open May 24 at the Chisholm Trail Heritage Center in Duncan, OK. This exhibit explores the significance of...

Cost: $4 - $6

Where:
Chisholm Trail Heritage Center
1000 Chisholm Trail Parkway
Duncan, OK  73533
View map »


Sponsor: Chisholm Trail Heritage Center
Telephone: 580.252.6692
Contact Name: Toni Hopper
Website »

More information

An exceptional home by Craig Smith Building in the Rivendell addition, SW OKC’s premier development, will be artfully and creatively decorated by 18 outstanding local businesses to...

Cost: $10

Where:
Rivendell Addition (SW OKC)
12901 Endor Court
Oklahoma City, OK  73170
View map »


Sponsor: The Sparrow Project
Telephone: (405) 642-4832
Contact Name: Allison Richey
Website »

More information

The University of Science and Arts of Oklahoma’s Nesbitt Gallery will feature painter William Stoehr’s powerful portraits in “Victims, Witnesses, and Survivors.” The gallery...

Cost: Free

Where:
USAO Nesbitt Gallery
1727 W. Alabama Ave.
Chickasha, OK  73018
View map »


Sponsor: Nesbitt Gallery
Telephone: 405.574.1374
Contact Name: Layne Thrift
Website »

More information

Show More...
Show Less...

"Sandy Magrath: Dogs of the Southwest" art exhibit will be open May 1 - June 30, 2019, at the Chisholm Trail Heritage Center in Duncan, OK. A meet the artist reception will be 3:30 -...

Cost: $6 adults

Where:
Chisholm Trail Heritage Center
1000 Chisholm Trail Parkway
Duncan, OK  73533
View map »


Sponsor: Chisholm Trail Heritage Center
Telephone: 580.252.6692
Contact Name: Stacy Moore
Website »

More information

James Bailey from Missoula, Montana, is ARTSPACE at Untitled's visiting Artist in Residence; his exhibition, Map-ify, is on view May 9th through July 6th.  "My work examines...

Cost: Free

Where:
ARTSPACE at Untitled
1 NE 3rd st
Oklahoma City, OK  73104
View map »


Telephone: 405.815.9995
Website »

More information

A nationally touring exhibit “Bison: Ancient. Massive. Wild.” will open May 24 at the Chisholm Trail Heritage Center in Duncan, OK. This exhibit explores the significance of...

Cost: $4 - $6

Where:
Chisholm Trail Heritage Center
1000 Chisholm Trail Parkway
Duncan, OK  73533
View map »


Sponsor: Chisholm Trail Heritage Center
Telephone: 580.252.6692
Contact Name: Toni Hopper
Website »

More information

An exceptional home by Craig Smith Building in the Rivendell addition, SW OKC’s premier development, will be artfully and creatively decorated by 18 outstanding local businesses to...

Cost: $10

Where:
Rivendell Addition (SW OKC)
12901 Endor Court
Oklahoma City, OK  73170
View map »


Sponsor: The Sparrow Project
Telephone: (405) 642-4832
Contact Name: Allison Richey
Website »

More information

The University of Science and Arts of Oklahoma’s Nesbitt Gallery will feature painter William Stoehr’s powerful portraits in “Victims, Witnesses, and Survivors.” The gallery...

Cost: Free

Where:
USAO Nesbitt Gallery
1727 W. Alabama Ave.
Chickasha, OK  73018
View map »


Sponsor: Nesbitt Gallery
Telephone: 405.574.1374
Contact Name: Layne Thrift
Website »

More information

Show More...
Show Less...

A nationally touring exhibit “Bison: Ancient. Massive. Wild.” will open May 24 at the Chisholm Trail Heritage Center in Duncan, OK. This exhibit explores the significance of...

Cost: $4 - $6

Where:
Chisholm Trail Heritage Center
1000 Chisholm Trail Parkway
Duncan, OK  73533
View map »


Sponsor: Chisholm Trail Heritage Center
Telephone: 580.252.6692
Contact Name: Toni Hopper
Website »

More information

"Sandy Magrath: Dogs of the Southwest" art exhibit will be open May 1 - June 30, 2019, at the Chisholm Trail Heritage Center in Duncan, OK. A meet the artist reception will be 3:30 -...

Cost: $6 adults

Where:
Chisholm Trail Heritage Center
1000 Chisholm Trail Parkway
Duncan, OK  73533
View map »


Sponsor: Chisholm Trail Heritage Center
Telephone: 580.252.6692
Contact Name: Stacy Moore
Website »

More information

James Bailey from Missoula, Montana, is ARTSPACE at Untitled's visiting Artist in Residence; his exhibition, Map-ify, is on view May 9th through July 6th.  "My work examines...

Cost: Free

Where:
ARTSPACE at Untitled
1 NE 3rd st
Oklahoma City, OK  73104
View map »


Telephone: 405.815.9995
Website »

More information

An exceptional home by Craig Smith Building in the Rivendell addition, SW OKC’s premier development, will be artfully and creatively decorated by 18 outstanding local businesses to...

Cost: $10

Where:
Rivendell Addition (SW OKC)
12901 Endor Court
Oklahoma City, OK  73170
View map »


Sponsor: The Sparrow Project
Telephone: (405) 642-4832
Contact Name: Allison Richey
Website »

More information

In partnership with the Oklahoma Film Society, ARTSPACE presents 40 Minutes or Less: Pride Month. Help us celebrate pride month with a screening of LGBTQ short films!  Free and open to the...

Cost: Free

Where:
ARTSPACE at Untitled
1 NE 3rd st
Oklahoma City, OK  73104
View map »


Telephone: 405-815-9995
Website »

More information

The University of Science and Arts of Oklahoma’s Nesbitt Gallery will feature painter William Stoehr’s powerful portraits in “Victims, Witnesses, and Survivors.” The gallery...

Cost: Free

Where:
USAO Nesbitt Gallery
1727 W. Alabama Ave.
Chickasha, OK  73018
View map »


Sponsor: Nesbitt Gallery
Telephone: 405.574.1374
Contact Name: Layne Thrift
Website »

More information

Proudly in our 36th year, Jazz in June is the hippest jazz festival around. Come listen to blues on Thursday and jazz on Friday and Saturday. The festival is free and family-friendly. 

Cost: Free

Where:
Brookhaven Village
3700 W. Robinson
Norman, OK  73072
View map »


Sponsor: Jazz in June
Telephone: 405-630-7333
Contact Name: Sheryl Lovelady
Website »

More information

Show More...
Show Less...

James Bailey from Missoula, Montana, is ARTSPACE at Untitled's visiting Artist in Residence; his exhibition, Map-ify, is on view May 9th through July 6th.  "My work examines...

Cost: Free

Where:
ARTSPACE at Untitled
1 NE 3rd st
Oklahoma City, OK  73104
View map »


Telephone: 405.815.9995
Website »

More information

"Sandy Magrath: Dogs of the Southwest" art exhibit will be open May 1 - June 30, 2019, at the Chisholm Trail Heritage Center in Duncan, OK. A meet the artist reception will be 3:30 -...

Cost: $6 adults

Where:
Chisholm Trail Heritage Center
1000 Chisholm Trail Parkway
Duncan, OK  73533
View map »


Sponsor: Chisholm Trail Heritage Center
Telephone: 580.252.6692
Contact Name: Stacy Moore
Website »

More information

A nationally touring exhibit “Bison: Ancient. Massive. Wild.” will open May 24 at the Chisholm Trail Heritage Center in Duncan, OK. This exhibit explores the significance of...

Cost: $4 - $6

Where:
Chisholm Trail Heritage Center
1000 Chisholm Trail Parkway
Duncan, OK  73533
View map »


Sponsor: Chisholm Trail Heritage Center
Telephone: 580.252.6692
Contact Name: Toni Hopper
Website »

More information

An exceptional home by Craig Smith Building in the Rivendell addition, SW OKC’s premier development, will be artfully and creatively decorated by 18 outstanding local businesses to...

Cost: $10

Where:
Rivendell Addition (SW OKC)
12901 Endor Court
Oklahoma City, OK  73170
View map »


Sponsor: The Sparrow Project
Telephone: (405) 642-4832
Contact Name: Allison Richey
Website »

More information

The University of Science and Arts of Oklahoma’s Nesbitt Gallery will feature painter William Stoehr’s powerful portraits in “Victims, Witnesses, and Survivors.” The gallery...

Cost: Free

Where:
USAO Nesbitt Gallery
1727 W. Alabama Ave.
Chickasha, OK  73018
View map »


Sponsor: Nesbitt Gallery
Telephone: 405.574.1374
Contact Name: Layne Thrift
Website »

More information

The evening Cocktail Cruise offers stunning views of the downtown skyline, the Boathouse District & Finish Line Tower, the Wheeler Ferris wheel and, quite possibly, an amazing...

Cost: Adult: $20 Seniors and Children: $15

Where:
Regatta Park Landing
701 S. Lincoln Blvd
Oklahoma City, OK  73119
View map »


Sponsor: Oklahoma River Cruises
Telephone: 405-702-7755
Contact Name: Che Loessberg
Website »

More information

Join us for a night of music under the Ferris Wheel lights! Enjoy live music from Samantha Crain, Mola Mola, and Chelsey Cope. Come hungry: Taco Nation, Wicked Hangry, Cook'n It Up, and...

Cost: Free

Where:
Wheeler Ferris Wheel
1701 S. Western Ave.
Oklahoma City, OK  73109
View map »

More information

Skirvin Jazz Club is an immersive live music experience at the historic Skirvin Hotel in downtown Oklahoma City. We transform The Park Avenue Grill a swinging jazz club. We stage the band...

Cost: Free

Where:
Park Avenue Grill @ The Skirvin Hotel
1 Park Avenue
Oklahoma City, OK  73102
View map »


Sponsor: OkSessions
Telephone: 405.694.8843
Contact Name: Christian Pearson
Website »

More information

Proudly in our 36th year, Jazz in June is the hippest jazz festival around. Come listen to blues on Thursday and jazz on Friday and Saturday. The festival is free and family-friendly. 

Cost: Free

Where:
Brookhaven Village
3700 W. Robinson
Norman, OK  73072
View map »


Sponsor: Jazz in June
Telephone: 405-630-7333
Contact Name: Sheryl Lovelady
Website »

More information

The evening Cocktail Cruise offers stunning views of the downtown skyline, the Boathouse District & Finish Line Tower, the Wheeler Ferris Wheel, and quite possibly an amazing Oklahoma...

Cost: Adults $20; Seniors and Children $15

Where:
Regatta Park Landing
701 S. Lincoln Blvd
Oklahoma City, OK  73119
View map »


Sponsor: Oklahoma River Cruises
Telephone: 405-702-7755
Contact Name: Che Loessberg
Website »

More information

Show More...
Show Less...

James Bailey from Missoula, Montana, is ARTSPACE at Untitled's visiting Artist in Residence; his exhibition, Map-ify, is on view May 9th through July 6th.  "My work examines...

Cost: Free

Where:
ARTSPACE at Untitled
1 NE 3rd st
Oklahoma City, OK  73104
View map »


Telephone: 405.815.9995
Website »

More information

A nationally touring exhibit “Bison: Ancient. Massive. Wild.” will open May 24 at the Chisholm Trail Heritage Center in Duncan, OK. This exhibit explores the significance of...

Cost: $4 - $6

Where:
Chisholm Trail Heritage Center
1000 Chisholm Trail Parkway
Duncan, OK  73533
View map »


Sponsor: Chisholm Trail Heritage Center
Telephone: 580.252.6692
Contact Name: Toni Hopper
Website »

More information

"Sandy Magrath: Dogs of the Southwest" art exhibit will be open May 1 - June 30, 2019, at the Chisholm Trail Heritage Center in Duncan, OK. A meet the artist reception will be 3:30 -...

Cost: $6 adults

Where:
Chisholm Trail Heritage Center
1000 Chisholm Trail Parkway
Duncan, OK  73533
View map »


Sponsor: Chisholm Trail Heritage Center
Telephone: 580.252.6692
Contact Name: Stacy Moore
Website »

More information

Featuring more than 70 works by French and European masters such as Degas, Manet, Monet, Rousseau and Van Gogh, this exhibition celebrates Mr. and Mrs. Paul Mellon’s extraordinary gift of...

Cost: $15

Where:
Oklahoma City Museum of Art
415 Couch Drive
Oklahoma City, OK  73102
View map »


Telephone: 405.236.3100
Website »

More information

An exceptional home by Craig Smith Building in the Rivendell addition, SW OKC’s premier development, will be artfully and creatively decorated by 18 outstanding local businesses to...

Cost: $10

Where:
Rivendell Addition (SW OKC)
12901 Endor Court
Oklahoma City, OK  73170
View map »


Sponsor: The Sparrow Project
Telephone: (405) 642-4832
Contact Name: Allison Richey
Website »

More information

This method of printing is magical, fun and easy. Participants will create a textured plate that will then emboss their papers with or without ink. There are many ways to manipulate the plate once...

Cost: $50

Where:
ARTSPACE at Untitled
1 NE 3rd st
Oklahoma City, OK  73104
View map »


Telephone: 405.815.9995
Website »

More information

America’s largest interactive comedy murder mystery dinner show is now playing at the Skirvin Hilton Hotel. At The Dinner Detective, you’ll tackle a challenging crime while you...

Cost: $59.95

Where:
The Skirvin Hilton
1 Park Ave
Oklahoma City, OK  73102
View map »


Sponsor: The Dinner Detective
Telephone: 866.496.0535
Website »

More information

The evening Cocktail Cruise offers stunning views of the downtown skyline, the Boathouse District & Finish Line Tower, the Wheeler Ferris wheel and, quite possibly, an amazing...

Cost: Adult: $20 Seniors and Children: $15

Where:
Regatta Park Landing
701 S. Lincoln Blvd
Oklahoma City, OK  73119
View map »


Sponsor: Oklahoma River Cruises
Telephone: 405-702-7755
Contact Name: Che Loessberg
Website »

More information

Proudly in our 36th year, Jazz in June is the hippest jazz festival around. Come listen to blues on Thursday and jazz on Friday and Saturday. The festival is free and family-friendly. 

Cost: Free

Where:
Brookhaven Village
3700 W. Robinson
Norman, OK  73072
View map »


Sponsor: Jazz in June
Telephone: 405-630-7333
Contact Name: Sheryl Lovelady
Website »

More information

The evening Cocktail Cruise offers stunning views of the downtown skyline, the Boathouse District & Finish Line Tower, the Wheeler Ferris Wheel, and quite possibly an amazing Oklahoma...

Cost: Adults $20; Seniors and Children $15

Where:
Regatta Park Landing
701 S. Lincoln Blvd
Oklahoma City, OK  73119
View map »


Sponsor: Oklahoma River Cruises
Telephone: 405-702-7755
Contact Name: Che Loessberg
Website »

More information

Show More...
Show Less...
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