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The Tale of the Triangle

Oklahoma’s YMCA / Conoco connection



 



THE CLAIM: The triangular logo of this early Oklahoma oil company later became the basis of the YMCA emblem.
    What was the oil company? Marland Oil Co.


THE SOURCE: “Just How Well Do You Know Oklahoma Trivia?”
The Oklahoman
April 20, 2008


FACT CHECK: False. “Actually, it was the other way around,” says David Keathly, executive director of the E.W. Marland Mansion and Estate. “He (Gov. Marland) gave the YMCA tens of thousands of dollars in support, and the logo was payback, in a way.”
 

Ernest Whitworth Marland (1874-1941) was a Pennsylvania lawyer turned Oklahoma wildcatter, who, at the height of his powers in the Roaring Twenties, controlled an estimated 10 percent of the world’s oil production. He hit his first gusher in the summer of 1911 and built success after success, founding several oil ventures. He consolidated the businesses in 1921 as the Marland Oil Company.

By then, the red YMCA logo had been established for 30 years. Its originator was Dr. Luther Halsey Gulick (1865-1918), a son and grandson of missionaries, who designed the inverted triangle to represent “an essential unity: spirit, mind and body: each being a necessary and eternal part of man, being neither one alone but all three.” The result, he wrote, was a “wonderful combination of dust of the earth and the breath of God.”

That Marland would recognize the power of a memorable logo was not surprising.

“E.W. Marland was a little different,” Keathly says. “He was a marketer. While the others were just out there exploring for oil, he was producing, refining, marketing, building stations.”

His eye for detail and innovation were key to his success. Marland was the first oilman to rely on geology, core drilling and seismographs. The filling stations he built to sell his fuel looked like tiny triangular English cottages, complete with flowers and landscaping.

The Oil Weekly of Sept. 17, 1921, noted that 20 oversized Marland Oils triangles were being erected across Oklahoma, with each side measuring “10 and 20 feet” in length. “Today, the red triangle of the Marland Refining Company lays down a veritable barrage on motorists in the sections where Marland filling stations are to be found. The trademark is the basis around which all Marland advertising is working.”

By 1927, the red triangle marked the location of 550 Marland Oil service stations in 11 states. And then, the Marland name disappeared from them all.
Headed by J.P. Morgan Jr., the investors to whom Marland had turned to help expand his operations staged a hostile takeover. Marland Oils and all of its holdings would be folded into the Continental Oil Company.

Its new name: Conoco. Its new logo: the famous red triangle, with Marland’s name erased from the crossbar in favor of the new amalgam.

In his recounting of the event in the Life and Death of an Oilman, John Joseph Mathews recalls: “E.W’s heart was almost broken when he saw his name, his magic name, painted out on the symbolic red triangles on his filling stations over the land. … The name Marland was painted out and the name Conoco painted in on all the triangles, not just those on the filling stations – on every tank car, truck, pump station and company-owned building in the country.”

Marland went on to be elected to the U.S. House of Representatives from 1932-34, and served as Oklahoma’s 10th governor during the Depression years of 1935-39. After his term was over, he returned to Ponca City and said he would rebuild Marland Oil … but it was not to be.

He sold his beloved 55-room, $5.5 million Italianate mansion for $66,000 to an order of monks, and died six months later in the modest bedroom of what had been his chauffeur’s cottage, looking out the window toward his former home. He was 67.

Ernest Whitworth Marland was laid to rest in the Ponca City Mausoleum in Odd Fellows Cemetery, his vault marked by a stained-glass window and guarded by a custom gate. At the top and bottom of the black wrought iron runs a pattern featuring a dozen stars. Each contains eight triangles.


Editor’s note: Oklahoma is rich with history, lore and fun facts, but some of them aren’t quite factual. In this series, M.J. Alexander hunts for the accuracy – or lack thereof – behind some of our state’s stories.

 

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Calendar

May 2019

Save $5 on a Dual Park Pass this Memorial Day Weekend! Get a full day of fun at Andy Alligator’s Fun Park and Water Park for only $29.99. A Dual Park Pass includes Unlimited Rides &...

Cost: Save $5 on a Dual Park Pass!

Where:
Andy Alligator's Fun Park & Water Park
3300 Market Place
Norman, OK  73072
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More than 90 visual artists will line the streets of the Historic Paseo Arts District, selling original artwork in a wide variety of media, from painting and photography to wood and jewelry, and...

Cost: Free

Where:
Paseo Arts District
3022 Paseo
Oklahoma City, OK  73103
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Sponsor: Paseo Arts Association
Telephone: 405-525-2688
Contact Name: Paige Powell
Website »

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James Bailey from Missoula, Montana, is ARTSPACE at Untitled's visiting Artist in Residence; his exhibition, Map-ify, is on view May 9th through July 6th.  "My work examines...

Cost: Free

Where:
ARTSPACE at Untitled
1 NE 3rd st
Oklahoma City, OK  73104
View map »


Telephone: 405.815.9995
Website »

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"Sandy Magrath: Dogs of the Southwest" art exhibit will be open May 1 - June 30, 2019, at the Chisholm Trail Heritage Center in Duncan, OK. A meet the artist reception will be 3:30 -...

Cost: $6 adults

Where:
Chisholm Trail Heritage Center
1000 Chisholm Trail Parkway
Duncan, OK  73533
View map »


Sponsor: Chisholm Trail Heritage Center
Telephone: 580.252.6692
Contact Name: Stacy Moore
Website »

More information

A nationally touring exhibit “Bison: Ancient. Massive. Wild.” will open May 24 at the Chisholm Trail Heritage Center in Duncan, OK. This exhibit explores the significance of...

Cost: $4 - $6

Where:
Chisholm Trail Heritage Center
1000 Chisholm Trail Parkway
Duncan, OK  73533
View map »


Sponsor: Chisholm Trail Heritage Center
Telephone: 580.252.6692
Contact Name: Toni Hopper
Website »

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Escape the ordinary, and learn about OKC from a different point of view. Relax in the climate controlled cabin on one of our 65’ cruisers, or enjoy the breeze on the...

Cost: Adult: $20 Seniors and Children: $15

Where:
Regatta Park Landing
701 S. Lincoln Blvd
Oklahoma City, OK  73119
View map »


Sponsor: Oklahoma River Cruises
Telephone: 405-702-7755
Contact Name: Che Loessberg
Website »

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James Bailey from Missoula, Montana, is ARTSPACE at Untitled's visiting Artist in Residence; his exhibition, Map-ify, is on view May 9th through July 6th.  "My work examines...

Cost: Free

Where:
ARTSPACE at Untitled
1 NE 3rd st
Oklahoma City, OK  73104
View map »


Telephone: 405.815.9995
Website »

More information

Save $5 on a Dual Park Pass this Memorial Day Weekend! Get a full day of fun at Andy Alligator’s Fun Park and Water Park for only $29.99. A Dual Park Pass includes Unlimited Rides &...

Cost: Save $5 on a Dual Park Pass!

Where:
Andy Alligator's Fun Park & Water Park
3300 Market Place
Norman, OK  73072
View map »

More information

More than 90 visual artists will line the streets of the Historic Paseo Arts District, selling original artwork in a wide variety of media, from painting and photography to wood and jewelry, and...

Cost: Free

Where:
Paseo Arts District
3022 Paseo
Oklahoma City, OK  73103
View map »


Sponsor: Paseo Arts Association
Telephone: 405-525-2688
Contact Name: Paige Powell
Website »

More information

"Sandy Magrath: Dogs of the Southwest" art exhibit will be open May 1 - June 30, 2019, at the Chisholm Trail Heritage Center in Duncan, OK. A meet the artist reception will be 3:30 -...

Cost: $6 adults

Where:
Chisholm Trail Heritage Center
1000 Chisholm Trail Parkway
Duncan, OK  73533
View map »


Sponsor: Chisholm Trail Heritage Center
Telephone: 580.252.6692
Contact Name: Stacy Moore
Website »

More information

A nationally touring exhibit “Bison: Ancient. Massive. Wild.” will open May 24 at the Chisholm Trail Heritage Center in Duncan, OK. This exhibit explores the significance of...

Cost: $4 - $6

Where:
Chisholm Trail Heritage Center
1000 Chisholm Trail Parkway
Duncan, OK  73533
View map »


Sponsor: Chisholm Trail Heritage Center
Telephone: 580.252.6692
Contact Name: Toni Hopper
Website »

More information

Show More...
Show Less...

James Bailey from Missoula, Montana, is ARTSPACE at Untitled's visiting Artist in Residence; his exhibition, Map-ify, is on view May 9th through July 6th.  "My work examines...

Cost: Free

Where:
ARTSPACE at Untitled
1 NE 3rd st
Oklahoma City, OK  73104
View map »


Telephone: 405.815.9995
Website »

More information

A nationally touring exhibit “Bison: Ancient. Massive. Wild.” will open May 24 at the Chisholm Trail Heritage Center in Duncan, OK. This exhibit explores the significance of...

Cost: $4 - $6

Where:
Chisholm Trail Heritage Center
1000 Chisholm Trail Parkway
Duncan, OK  73533
View map »


Sponsor: Chisholm Trail Heritage Center
Telephone: 580.252.6692
Contact Name: Toni Hopper
Website »

More information

"Sandy Magrath: Dogs of the Southwest" art exhibit will be open May 1 - June 30, 2019, at the Chisholm Trail Heritage Center in Duncan, OK. A meet the artist reception will be 3:30 -...

Cost: $6 adults

Where:
Chisholm Trail Heritage Center
1000 Chisholm Trail Parkway
Duncan, OK  73533
View map »


Sponsor: Chisholm Trail Heritage Center
Telephone: 580.252.6692
Contact Name: Stacy Moore
Website »

More information

The Zarrow Pointe Retirement Community invites you to a presentation by Tulsa mayor G. T. Bynum on "Replacing Partisanship with Policy." Mayor Bynum will share his vision for...

Cost: Free

Where:
Zarrow Pointe
2025 E 71st St
Tulsa, OK  74136
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Sponsor: Zarrow Pointe
Telephone: 864-921-2780
Contact Name: Aaliya Briggs
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Watch happy hour turn to golden hour while we fill the air with live music. For 5 consecutive Tuesday evenings, we invite OKC to come out after work to enjoy a variety of food, views,...

Cost: Free

Where:
Chisholm Creek
1316 W Memorial Rd
Oklahoma City, OK  73114
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Sponsor: OkSessions.com
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A nationally touring exhibit “Bison: Ancient. Massive. Wild.” will open May 24 at the Chisholm Trail Heritage Center in Duncan, OK. This exhibit explores the significance of...

Cost: $4 - $6

Where:
Chisholm Trail Heritage Center
1000 Chisholm Trail Parkway
Duncan, OK  73533
View map »


Sponsor: Chisholm Trail Heritage Center
Telephone: 580.252.6692
Contact Name: Toni Hopper
Website »

More information

"Sandy Magrath: Dogs of the Southwest" art exhibit will be open May 1 - June 30, 2019, at the Chisholm Trail Heritage Center in Duncan, OK. A meet the artist reception will be 3:30 -...

Cost: $6 adults

Where:
Chisholm Trail Heritage Center
1000 Chisholm Trail Parkway
Duncan, OK  73533
View map »


Sponsor: Chisholm Trail Heritage Center
Telephone: 580.252.6692
Contact Name: Stacy Moore
Website »

More information

James Bailey from Missoula, Montana, is ARTSPACE at Untitled's visiting Artist in Residence; his exhibition, Map-ify, is on view May 9th through July 6th.  "My work examines...

Cost: Free

Where:
ARTSPACE at Untitled
1 NE 3rd st
Oklahoma City, OK  73104
View map »


Telephone: 405.815.9995
Website »

More information

Show More...
Show Less...

James Bailey from Missoula, Montana, is ARTSPACE at Untitled's visiting Artist in Residence; his exhibition, Map-ify, is on view May 9th through July 6th.  "My work examines...

Cost: Free

Where:
ARTSPACE at Untitled
1 NE 3rd st
Oklahoma City, OK  73104
View map »


Telephone: 405.815.9995
Website »

More information

A nationally touring exhibit “Bison: Ancient. Massive. Wild.” will open May 24 at the Chisholm Trail Heritage Center in Duncan, OK. This exhibit explores the significance of...

Cost: $4 - $6

Where:
Chisholm Trail Heritage Center
1000 Chisholm Trail Parkway
Duncan, OK  73533
View map »


Sponsor: Chisholm Trail Heritage Center
Telephone: 580.252.6692
Contact Name: Toni Hopper
Website »

More information

"Sandy Magrath: Dogs of the Southwest" art exhibit will be open May 1 - June 30, 2019, at the Chisholm Trail Heritage Center in Duncan, OK. A meet the artist reception will be 3:30 -...

Cost: $6 adults

Where:
Chisholm Trail Heritage Center
1000 Chisholm Trail Parkway
Duncan, OK  73533
View map »


Sponsor: Chisholm Trail Heritage Center
Telephone: 580.252.6692
Contact Name: Stacy Moore
Website »

More information

Show More...
Show Less...

James Bailey from Missoula, Montana, is ARTSPACE at Untitled's visiting Artist in Residence; his exhibition, Map-ify, is on view May 9th through July 6th.  "My work examines...

Cost: Free

Where:
ARTSPACE at Untitled
1 NE 3rd st
Oklahoma City, OK  73104
View map »


Telephone: 405.815.9995
Website »

More information

"Sandy Magrath: Dogs of the Southwest" art exhibit will be open May 1 - June 30, 2019, at the Chisholm Trail Heritage Center in Duncan, OK. A meet the artist reception will be 3:30 -...

Cost: $6 adults

Where:
Chisholm Trail Heritage Center
1000 Chisholm Trail Parkway
Duncan, OK  73533
View map »


Sponsor: Chisholm Trail Heritage Center
Telephone: 580.252.6692
Contact Name: Stacy Moore
Website »

More information

A nationally touring exhibit “Bison: Ancient. Massive. Wild.” will open May 24 at the Chisholm Trail Heritage Center in Duncan, OK. This exhibit explores the significance of...

Cost: $4 - $6

Where:
Chisholm Trail Heritage Center
1000 Chisholm Trail Parkway
Duncan, OK  73533
View map »


Sponsor: Chisholm Trail Heritage Center
Telephone: 580.252.6692
Contact Name: Toni Hopper
Website »

More information

Show More...
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Junk Utopia returns to the Centennial Building at the State Fair Park. Bringing some of the best vintage, retro, handmade, junk, antique, decor, salvage and boutique vendors to OKC! Free...

Cost: Free

Where:
State Fairgrounds - Centennial Building
609 Kiamichi Pl
Oklahoma City, OK  73107
View map »


Sponsor: Revolve Productions
Telephone: 405.810.6977
Contact Name: Tobi Coleman
Website »

More information

James Bailey from Missoula, Montana, is ARTSPACE at Untitled's visiting Artist in Residence; his exhibition, Map-ify, is on view May 9th through July 6th.  "My work examines...

Cost: Free

Where:
ARTSPACE at Untitled
1 NE 3rd st
Oklahoma City, OK  73104
View map »


Telephone: 405.815.9995
Website »

More information

"Sandy Magrath: Dogs of the Southwest" art exhibit will be open May 1 - June 30, 2019, at the Chisholm Trail Heritage Center in Duncan, OK. A meet the artist reception will be 3:30 -...

Cost: $6 adults

Where:
Chisholm Trail Heritage Center
1000 Chisholm Trail Parkway
Duncan, OK  73533
View map »


Sponsor: Chisholm Trail Heritage Center
Telephone: 580.252.6692
Contact Name: Stacy Moore
Website »

More information

A nationally touring exhibit “Bison: Ancient. Massive. Wild.” will open May 24 at the Chisholm Trail Heritage Center in Duncan, OK. This exhibit explores the significance of...

Cost: $4 - $6

Where:
Chisholm Trail Heritage Center
1000 Chisholm Trail Parkway
Duncan, OK  73533
View map »


Sponsor: Chisholm Trail Heritage Center
Telephone: 580.252.6692
Contact Name: Toni Hopper
Website »

More information

Oklahoma Modern Music Collective presents the debut concert for the ensemble "nu" - including an eclectic program in a resonant and beautiful space. Program: And Legions...

Cost: Free

Where:
Artspace at Untitled
1 NE 3rd Street
Oklahoma City, OK  73104
View map »


Telephone: 405.815.9995
Website »

More information

Escape the ordinary, and learn about OKC from a different point of view. Relax in the climate controlled cabin on one of our 65’ cruisers, or enjoy the breeze on the...

Cost: Adult: $20 Seniors and Children: $15

Where:
Regatta Park Landing
701 S. Lincoln Blvd
Oklahoma City, OK  73119
View map »


Sponsor: Oklahoma River Cruises
Telephone: 405-702-7755
Contact Name: Che Loessberg
Website »

More information

America’s largest interactive comedy murder mystery dinner show is now playing at the Skirvin Hilton Hotel. At The Dinner Detective, you’ll tackle a challenging crime while you...

Cost: $59.95

Where:
The Skirvin Hilton
1 Park Ave
Oklahoma City, OK  73102
View map »


Sponsor: The Dinner Detective
Telephone: 866.496.0535
Website »

More information

Let’s kick off Her Flag, including a toast at 7 p.m.! Marilyn Artus has been working on Her Flag since she came up with the idea in the summer of 2017. She is finally...

Cost: Free

Where:
Artspace at Untitled
1 NE 3rd Street
Oklahoma City, OK  73104
View map »


Telephone: 405.815.9995
Website »

More information

Let’s kick off Her Flag on June 1, from 6 - 9 p.m. and a toast at 7 p.m.! Marilyn Artus has been working on Her Flag since she came up with the idea in the summer of 2017. She is...

Cost: Free

Where:
Artspace at Untitled
1 NE 3rd Street
Oklahoma City, OK  73104
View map »


Sponsor: Artspace at Untitled
Telephone: 405.815.9995
Website »

More information

The evening Cocktail Cruise offers stunning views of the downtown skyline, the Boathouse District & Finish Line Tower, the Wheeler Ferris wheel and, quite possibly, an amazing...

Cost: Adult: $20 Seniors and Children: $15

Where:
Regatta Park Landing
701 S. Lincoln Blvd
Oklahoma City, OK  73119
View map »


Sponsor: Oklahoma River Cruises
Telephone: 405-702-7755
Contact Name: Che Loessberg
Website »

More information

The evening Cocktail Cruise offers stunning views of the downtown skyline, the Boathouse District & Finish Line Tower, the Wheeler Ferris Wheel, and quite possibly an amazing Oklahoma...

Cost: Adults $20; Seniors and Children $15

Where:
Regatta Park Landing
701 S. Lincoln Blvd
Oklahoma City, OK  73119
View map »


Sponsor: Oklahoma River Cruises
Telephone: 405-702-7755
Contact Name: Che Loessberg
Website »

More information

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