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The Tale of the Triangle

Oklahoma’s YMCA / Conoco connection



 



THE CLAIM: The triangular logo of this early Oklahoma oil company later became the basis of the YMCA emblem.
    What was the oil company? Marland Oil Co.


THE SOURCE: “Just How Well Do You Know Oklahoma Trivia?”
The Oklahoman
April 20, 2008


FACT CHECK: False. “Actually, it was the other way around,” says David Keathly, executive director of the E.W. Marland Mansion and Estate. “He (Gov. Marland) gave the YMCA tens of thousands of dollars in support, and the logo was payback, in a way.”
 

Ernest Whitworth Marland (1874-1941) was a Pennsylvania lawyer turned Oklahoma wildcatter, who, at the height of his powers in the Roaring Twenties, controlled an estimated 10 percent of the world’s oil production. He hit his first gusher in the summer of 1911 and built success after success, founding several oil ventures. He consolidated the businesses in 1921 as the Marland Oil Company.

By then, the red YMCA logo had been established for 30 years. Its originator was Dr. Luther Halsey Gulick (1865-1918), a son and grandson of missionaries, who designed the inverted triangle to represent “an essential unity: spirit, mind and body: each being a necessary and eternal part of man, being neither one alone but all three.” The result, he wrote, was a “wonderful combination of dust of the earth and the breath of God.”

That Marland would recognize the power of a memorable logo was not surprising.

“E.W. Marland was a little different,” Keathly says. “He was a marketer. While the others were just out there exploring for oil, he was producing, refining, marketing, building stations.”

His eye for detail and innovation were key to his success. Marland was the first oilman to rely on geology, core drilling and seismographs. The filling stations he built to sell his fuel looked like tiny triangular English cottages, complete with flowers and landscaping.

The Oil Weekly of Sept. 17, 1921, noted that 20 oversized Marland Oils triangles were being erected across Oklahoma, with each side measuring “10 and 20 feet” in length. “Today, the red triangle of the Marland Refining Company lays down a veritable barrage on motorists in the sections where Marland filling stations are to be found. The trademark is the basis around which all Marland advertising is working.”

By 1927, the red triangle marked the location of 550 Marland Oil service stations in 11 states. And then, the Marland name disappeared from them all.
Headed by J.P. Morgan Jr., the investors to whom Marland had turned to help expand his operations staged a hostile takeover. Marland Oils and all of its holdings would be folded into the Continental Oil Company.

Its new name: Conoco. Its new logo: the famous red triangle, with Marland’s name erased from the crossbar in favor of the new amalgam.

In his recounting of the event in the Life and Death of an Oilman, John Joseph Mathews recalls: “E.W’s heart was almost broken when he saw his name, his magic name, painted out on the symbolic red triangles on his filling stations over the land. … The name Marland was painted out and the name Conoco painted in on all the triangles, not just those on the filling stations – on every tank car, truck, pump station and company-owned building in the country.”

Marland went on to be elected to the U.S. House of Representatives from 1932-34, and served as Oklahoma’s 10th governor during the Depression years of 1935-39. After his term was over, he returned to Ponca City and said he would rebuild Marland Oil … but it was not to be.

He sold his beloved 55-room, $5.5 million Italianate mansion for $66,000 to an order of monks, and died six months later in the modest bedroom of what had been his chauffeur’s cottage, looking out the window toward his former home. He was 67.

Ernest Whitworth Marland was laid to rest in the Ponca City Mausoleum in Odd Fellows Cemetery, his vault marked by a stained-glass window and guarded by a custom gate. At the top and bottom of the black wrought iron runs a pattern featuring a dozen stars. Each contains eight triangles.


Editor’s note: Oklahoma is rich with history, lore and fun facts, but some of them aren’t quite factual. In this series, M.J. Alexander hunts for the accuracy – or lack thereof – behind some of our state’s stories.

 

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December 2018

Visitors to Heard Natural Science Museum & Wildlife Sanctuary will be able to let their imaginations run wild as they travel back in time with life-size animatronic dinosaurs along a half-mile...

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Cost: 12.50

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Grab your family and friends for an incredible performance and reimagining of the classic holiday story! Follow Carlos on his hip hop journey to self-discovery through magical lands filled with...

Cost: $20 presale; $25 at the door

Where:
OCCC
7777 S May
Oklahoma City, OK  73159
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Sponsor: RACE Dance Company
Telephone: 405.410.4978
Contact Name: Hui Poos
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Grab your family and friends for an incredible performance and reimagining of the classic holiday story! Follow Carlos on his hip hop journey to self-discovery through magical lands filled with...

Cost: $20 presale; $25 at the door

Where:
OCCC
7777 S May
Oklahoma City, OK  73159
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Sponsor: RACE Dance Company
Telephone: 405.410.4978
Contact Name: Hui Poos
Website »

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Elsa and Anna host this holiday spectacular full of Christmas magic - with a drop-in visit from the big man himself: Santa Claus! Featuring high-quality professional performers from Project...

Cost: $35

Where:
The Station at Central Park
700 S Broadway Avenue
Moore , OK  73160
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Sponsor: Project Princess
Telephone: 405.777.2411
Contact Name: Brooke Ashely
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You’re invited to hear Sandi Patty in a free concert for the whole family in the Crossings OKC Sanctuary. Sandi, her family and the Voices of Crossings Choir and Orchestra will share the...

Cost: Free

Where:
Crossings Community Church - OKC Campus
14600 North Portland
Oklahoma City, OK  73134
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Sponsor: Crossings Community Church
Telephone: 405.302.1258
Contact Name: Lori Bunyar
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The American Spirit Dance Company Presents Home for the Holidays Thursday, December 6, 8:00 PM, Kirkpatrick Theatre Friday, December 7, 8:00 PM, Kirkpatrick Theatre Saturday, December 8,...

Cost: $18.85 - $29.85

Where:
Oklahoma City University
2501 N. Blackwelder
Oklahoma City, OK  73106
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Sponsor: The American Spirit Dance Company
Telephone: 405.208.4955
Contact Name: Ryan Barrett
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The National Cowboy & Western Heritage Museum is proud to host an exhibition by members of the Traditional Cowboy Arts Association (TCAA).   The Traditional Cowboy Arts Association...

Cost: 12.50

Where:
National Cowboy & Western Heritage Museum
1700 Northeast 63rd Street
Oklahoma City, OK  73111
View map »


Telephone: 405.478.2250
Contact Name: Jenni Shrum
Website »

More information

Don’t miss this timely exhibition charting the development of contemporary Indigenous art from the US and Canada. Presenting over 80 artworks including paintings, photography, video,...

Cost: Free

Where:
Crystal Bridges Museum of American Art
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View map »


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Cost: Free

Where:
Provided via email
Provided via email
Oklahoma City, OK  73112
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Visitors to Heard Natural Science Museum & Wildlife Sanctuary will be able to let their imaginations run wild as they travel back in time with life-size animatronic dinosaurs along a half-mile...

Where:
Heard Natural Science Museum & Wildlife Sanctuary
1 Nature Place
McKinney, TX  75069
View map »


Sponsor: Heard Natural Science Museum & Wildlife Sanctuary
Telephone: 972.562.5566
Contact Name: Stephanie Jennings
Website »

More information

Don’t miss this timely exhibition charting the development of contemporary Indigenous art from the US and Canada. Presenting over 80 artworks including paintings, photography, video,...

Cost: Free

Where:
Crystal Bridges Museum of American Art
600 Museum Way
Bentonville, AR  72712
View map »


Telephone: 479.418.5700
Website »

More information

The National Cowboy & Western Heritage Museum is proud to host an exhibition by members of the Traditional Cowboy Arts Association (TCAA).   The Traditional Cowboy Arts Association...

Cost: 12.50

Where:
National Cowboy & Western Heritage Museum
1700 Northeast 63rd Street
Oklahoma City, OK  73111
View map »


Telephone: 405.478.2250
Contact Name: Jenni Shrum
Website »

More information

Show More...
Show Less...

Visitors to Heard Natural Science Museum & Wildlife Sanctuary will be able to let their imaginations run wild as they travel back in time with life-size animatronic dinosaurs along a half-mile...

Where:
Heard Natural Science Museum & Wildlife Sanctuary
1 Nature Place
McKinney, TX  75069
View map »


Sponsor: Heard Natural Science Museum & Wildlife Sanctuary
Telephone: 972.562.5566
Contact Name: Stephanie Jennings
Website »

More information

The National Cowboy & Western Heritage Museum is proud to host an exhibition by members of the Traditional Cowboy Arts Association (TCAA).   The Traditional Cowboy Arts Association...

Cost: 12.50

Where:
National Cowboy & Western Heritage Museum
1700 Northeast 63rd Street
Oklahoma City, OK  73111
View map »


Telephone: 405.478.2250
Contact Name: Jenni Shrum
Website »

More information

Don’t miss this timely exhibition charting the development of contemporary Indigenous art from the US and Canada. Presenting over 80 artworks including paintings, photography, video,...

Cost: Free

Where:
Crystal Bridges Museum of American Art
600 Museum Way
Bentonville, AR  72712
View map »


Telephone: 479.418.5700
Website »

More information

Show More...
Show Less...

Visitors to Heard Natural Science Museum & Wildlife Sanctuary will be able to let their imaginations run wild as they travel back in time with life-size animatronic dinosaurs along a half-mile...

Where:
Heard Natural Science Museum & Wildlife Sanctuary
1 Nature Place
McKinney, TX  75069
View map »


Sponsor: Heard Natural Science Museum & Wildlife Sanctuary
Telephone: 972.562.5566
Contact Name: Stephanie Jennings
Website »

More information

Don’t miss this timely exhibition charting the development of contemporary Indigenous art from the US and Canada. Presenting over 80 artworks including paintings, photography, video,...

Cost: Free

Where:
Crystal Bridges Museum of American Art
600 Museum Way
Bentonville, AR  72712
View map »


Telephone: 479.418.5700
Website »

More information

A pop-up shop village & Christmas tree lot in Midtown, OKC for the Holiday season. Shops rotate weekly!

Cost: Free

Where:
Holiday Pop-Up Shops
399 NW 10th St
Oklahoma City, OK  73102
View map »


Telephone: 405.514.5205
Contact Name: Cleo Rajon
Website »

More information

The National Cowboy & Western Heritage Museum is proud to host an exhibition by members of the Traditional Cowboy Arts Association (TCAA).   The Traditional Cowboy Arts Association...

Cost: 12.50

Where:
National Cowboy & Western Heritage Museum
1700 Northeast 63rd Street
Oklahoma City, OK  73111
View map »


Telephone: 405.478.2250
Contact Name: Jenni Shrum
Website »

More information

A Comedy by Michael Hollinger No menu necessary at the world's greatest restaurant, the Café du Grand Boeuf in Paris. Why? "Because we have everything," headwaiter...

Cost: $5 to $25

Where:
Carpenter Square Theatre
800 W. Main
Oklahoma City, OK  73106
View map »


Sponsor: Carpenter Square Theatre
Telephone: 405.232.6500
Contact Name: Rhonda M. Clark
Website »

More information

Show More...
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Visitors to Heard Natural Science Museum & Wildlife Sanctuary will be able to let their imaginations run wild as they travel back in time with life-size animatronic dinosaurs along a half-mile...

Where:
Heard Natural Science Museum & Wildlife Sanctuary
1 Nature Place
McKinney, TX  75069
View map »


Sponsor: Heard Natural Science Museum & Wildlife Sanctuary
Telephone: 972.562.5566
Contact Name: Stephanie Jennings
Website »

More information

The National Cowboy & Western Heritage Museum is proud to host an exhibition by members of the Traditional Cowboy Arts Association (TCAA).   The Traditional Cowboy Arts Association...

Cost: 12.50

Where:
National Cowboy & Western Heritage Museum
1700 Northeast 63rd Street
Oklahoma City, OK  73111
View map »


Telephone: 405.478.2250
Contact Name: Jenni Shrum
Website »

More information

Don’t miss this timely exhibition charting the development of contemporary Indigenous art from the US and Canada. Presenting over 80 artworks including paintings, photography, video,...

Cost: Free

Where:
Crystal Bridges Museum of American Art
600 Museum Way
Bentonville, AR  72712
View map »


Telephone: 479.418.5700
Website »

More information

A pop-up shop village & Christmas tree lot in Midtown, OKC for the Holiday season. Shops rotate weekly!

Cost: Free

Where:
Holiday Pop-Up Shops
399 NW 10th St
Oklahoma City, OK  73102
View map »


Telephone: 405.514.5205
Contact Name: Cleo Rajon
Website »

More information

Andy Alligator's is hosting a parents night out: Kids will enjoy supervised fun, food and games while parents have a night out on the town to finish up last-minute shopping without the kids....

Cost: $19.95

Where:
Andy Alligator's Fun Park
3300 Market Place Dr
Norman, OK  73072
View map »


Telephone: 405.321.7275
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More information

Come enjoy live, local comedy in Oklahoma City's Plaza District. Shows are Fridays and Saturdays at 7:30 and 9:30 p.m., and the 2nd Saturday of every month also has a family -friendly show...

Cost: $5 - $15

Where:
OKC Improv
1757 N.W. 16th St.
Oklahoma City, OK  73106
View map »


Sponsor: OKC Improv
Telephone: 405.456.9858
Contact Name: Kate McLain-Snipes
Website »

More information

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Cost: $7.50 - $9.50

Where:
Rodeo Cinema
2221 Exchange Ave
Oklahoma City, OK  73108
View map »


Sponsor: VHSANDCHILL
Telephone: 405.503.0050
Contact Name: Sean Peel
Website »

More information

Presented By OKC Ballet, with the OKC Philharmonic Tchaikovsky’s familiar score and Artistic Director Robert Mills’ delightful staging of The Nutcracker will fill your heart...

Where:
Civic Center Music Hall-Thelma Gaylord Theater
201 N Walker
Oklahoma City, OK  73102
View map »


Sponsor: OKC Ballet
Website »

More information

A Comedy by Michael Hollinger No menu necessary at the world's greatest restaurant, the Café du Grand Boeuf in Paris. Why? "Because we have everything," headwaiter...

Cost: $5 to $25

Where:
Carpenter Square Theatre
800 W. Main
Oklahoma City, OK  73106
View map »


Sponsor: Carpenter Square Theatre
Telephone: 405.232.6500
Contact Name: Rhonda M. Clark
Website »

More information

Show More...
Show Less...

Visitors to Heard Natural Science Museum & Wildlife Sanctuary will be able to let their imaginations run wild as they travel back in time with life-size animatronic dinosaurs along a half-mile...

Where:
Heard Natural Science Museum & Wildlife Sanctuary
1 Nature Place
McKinney, TX  75069
View map »


Sponsor: Heard Natural Science Museum & Wildlife Sanctuary
Telephone: 972.562.5566
Contact Name: Stephanie Jennings
Website »

More information

A pop-up shop village & Christmas tree lot in Midtown, OKC for the Holiday season. Shops rotate weekly!

Cost: Free

Where:
Holiday Pop-Up Shops
399 NW 10th St
Oklahoma City, OK  73102
View map »


Telephone: 405.514.5205
Contact Name: Cleo Rajon
Website »

More information

Don’t miss this timely exhibition charting the development of contemporary Indigenous art from the US and Canada. Presenting over 80 artworks including paintings, photography, video,...

Cost: Free

Where:
Crystal Bridges Museum of American Art
600 Museum Way
Bentonville, AR  72712
View map »


Telephone: 479.418.5700
Website »

More information

The National Cowboy & Western Heritage Museum is proud to host an exhibition by members of the Traditional Cowboy Arts Association (TCAA).   The Traditional Cowboy Arts Association...

Cost: 12.50

Where:
National Cowboy & Western Heritage Museum
1700 Northeast 63rd Street
Oklahoma City, OK  73111
View map »


Telephone: 405.478.2250
Contact Name: Jenni Shrum
Website »

More information

Come enjoy live, local comedy in Oklahoma City's Plaza District. Shows are Fridays and Saturdays at 7:30 and 9:30 p.m., and the 2nd Saturday of every month also has a family -friendly show...

Cost: $5 - $15

Where:
OKC Improv
1757 N.W. 16th St.
Oklahoma City, OK  73106
View map »


Sponsor: OKC Improv
Telephone: 405.456.9858
Contact Name: Kate McLain-Snipes
Website »

More information

With the original Die Hard quickly becoming one of the most popular Christmas films around, we knew that everybody around town would be showing it. So we figured you know what's better than Die...

Cost: $7.50 - $9.50

Where:
Rodeo Cinema
2221 Exchange Ave
Oklahoma City, OK  73108
View map »


Sponsor: VHSANDCHILL
Telephone: 405.503.0050
Contact Name: Sean Peel
Website »

More information

Presented By OKC Ballet, with the OKC Philharmonic Tchaikovsky’s familiar score and Artistic Director Robert Mills’ delightful staging of The Nutcracker will fill your heart...

Where:
Civic Center Music Hall-Thelma Gaylord Theater
201 N Walker
Oklahoma City, OK  73102
View map »


Sponsor: OKC Ballet
Website »

More information

A Comedy by Michael Hollinger No menu necessary at the world's greatest restaurant, the Café du Grand Boeuf in Paris. Why? "Because we have everything," headwaiter...

Cost: $5 to $25

Where:
Carpenter Square Theatre
800 W. Main
Oklahoma City, OK  73106
View map »


Sponsor: Carpenter Square Theatre
Telephone: 405.232.6500
Contact Name: Rhonda M. Clark
Website »

More information

Show More...
Show Less...
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