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Setting the Home Stage

Turning an empty house into a purchased home



 



A few years ago, Glen Hubbell got a call from a client who was prepping a Belle Isle house to hit the market. The higher-end home needed some attention, and Hubbell, as an experienced and accredited staging professional, knew what he had to do. He walked through the house, developed a plan of action and set to it. Late that afternoon, his work was finished – and by evening, the seller called and said the house was already under contract.
 

Staging a house means bringing in furniture, artwork and accessories to give an empty space a lived-in look. It also often means the difference between a house that sells quickly and one that sits idle.

“As clichéd as it may sound, people don’t just buy homes anymore, they buy lifestyles,” Hubbell says. “A well-staged home with the right photography will capture buyers’ attention. Staging is a key factor in the equation. I can only speak to my own results, but staged homes sell quicker than empty ones. I can confidently say [that] eight or nine out of 10 vacant homes I have staged sell in fewer than 30 days, and many in just a few days.”

Stagers often act as the buffer between agents and sellers, he said, and staging vacant homes generates interest among online shoppers.

“I mean, what does an empty room with four blank walls look like in pictures, right?” Hubbell asks. “Staging will also help buyers imagine how their own furniture will look and fit in the house. I think in vacant, unstaged homes, buyers start looking for all of the imperfections.”

Using the right amount of furniture and placement is vital, he added. He will also walk through the house and think about where he needs to draw a person’s eye using wall art, or by suggesting certain areas with furniture.


Hubbell has been in the real estate business for about three years, and is an agent/owner at eXp Realty. He took a course in staging and became an accredited staging professional, thinking that it would give him an edge over other Realtors.

“It certainly did not happen that way,” he laughs. “I formed the staging company at the same time I started real estate. The original plan was to offer free staging to my real estate clients; thankfully, it’s taken off in another direction. I did not do much staging during my first year, because I had no idea how to market myself and I was so focused on real estate.

“Staging a home is so incredibly important if you want to sell quickly and get the most value,” he says. “Staging has evolved beyond decluttering, depersonalizing, deep cleaning and deodorizing. Remember, when you put your home up for sale, it’s no longer about you. The biggest part of my job as a stager is to get sellers excited about the process. The prep work is the hardest part, and it’s my job to make sure they see the light at the end of the tunnel.” 

 

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Calendar

November 2018

Visitors to Heard Natural Science Museum & Wildlife Sanctuary will be able to let their imaginations run wild as they travel back in time with life-size animatronic dinosaurs along a half-mile...

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The National Cowboy & Western Heritage Museum is proud to host an exhibition by members of the Traditional Cowboy Arts Association (TCAA).   The Traditional Cowboy Arts Association...

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Where:
National Cowboy & Western Heritage Museum
1700 Northeast 63rd Street
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View map »


Telephone: 405.478.2250
Contact Name: Jenni Shrum
Website »

More information

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Cost: Free

Where:
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600 Museum Way
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Visitors to Heard Natural Science Museum & Wildlife Sanctuary will be able to let their imaginations run wild as they travel back in time with life-size animatronic dinosaurs along a half-mile...

Where:
Heard Natural Science Museum & Wildlife Sanctuary
1 Nature Place
McKinney, TX  75069
View map »


Sponsor: Heard Natural Science Museum & Wildlife Sanctuary
Telephone: 972.562.5566
Contact Name: Stephanie Jennings
Website »

More information

Don’t miss this timely exhibition charting the development of contemporary Indigenous art from the US and Canada. Presenting over 80 artworks including paintings, photography, video,...

Cost: Free

Where:
Crystal Bridges Museum of American Art
600 Museum Way
Bentonville, AR  72712
View map »


Telephone: 479.418.5700
Website »

More information

The National Cowboy & Western Heritage Museum is proud to host an exhibition by members of the Traditional Cowboy Arts Association (TCAA).   The Traditional Cowboy Arts Association...

Cost: 12.50

Where:
National Cowboy & Western Heritage Museum
1700 Northeast 63rd Street
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Contact Name: Jenni Shrum
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Visitors to Heard Natural Science Museum & Wildlife Sanctuary will be able to let their imaginations run wild as they travel back in time with life-size animatronic dinosaurs along a half-mile...

Where:
Heard Natural Science Museum & Wildlife Sanctuary
1 Nature Place
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View map »


Sponsor: Heard Natural Science Museum & Wildlife Sanctuary
Telephone: 972.562.5566
Contact Name: Stephanie Jennings
Website »

More information

Don’t miss this timely exhibition charting the development of contemporary Indigenous art from the US and Canada. Presenting over 80 artworks including paintings, photography, video,...

Cost: Free

Where:
Crystal Bridges Museum of American Art
600 Museum Way
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View map »


Telephone: 479.418.5700
Website »

More information

The National Cowboy & Western Heritage Museum is proud to host an exhibition by members of the Traditional Cowboy Arts Association (TCAA).   The Traditional Cowboy Arts Association...

Cost: 12.50

Where:
National Cowboy & Western Heritage Museum
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Where:
Heard Natural Science Museum & Wildlife Sanctuary
1 Nature Place
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View map »


Sponsor: Heard Natural Science Museum & Wildlife Sanctuary
Telephone: 972.562.5566
Contact Name: Stephanie Jennings
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More information

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Cost: 12.50

Where:
National Cowboy & Western Heritage Museum
1700 Northeast 63rd Street
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View map »


Telephone: 405.478.2250
Contact Name: Jenni Shrum
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More information

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Cost: Free

Where:
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1 Nature Place
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View map »


Sponsor: Heard Natural Science Museum & Wildlife Sanctuary
Telephone: 972.562.5566
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Cost: 12.50

Where:
National Cowboy & Western Heritage Museum
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View map »


Telephone: 405.478.2250
Contact Name: Jenni Shrum
Website »

More information

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Cost: Free

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Where:
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1 Nature Place
McKinney, TX  75069
View map »


Sponsor: Heard Natural Science Museum & Wildlife Sanctuary
Telephone: 972.562.5566
Contact Name: Stephanie Jennings
Website »

More information

Don’t miss this timely exhibition charting the development of contemporary Indigenous art from the US and Canada. Presenting over 80 artworks including paintings, photography, video,...

Cost: Free

Where:
Crystal Bridges Museum of American Art
600 Museum Way
Bentonville, AR  72712
View map »


Telephone: 479.418.5700
Website »

More information

A pop-up shop village & Christmas tree lot in Midtown, OKC for the Holiday season. Shops rotate weekly!

Cost: Free

Where:
Holiday Pop-Up Shops
399 NW 10th St
Oklahoma City, OK  73102
View map »


Telephone: 405.514.5205
Contact Name: Cleo Rajon
Website »

More information

The National Cowboy & Western Heritage Museum is proud to host an exhibition by members of the Traditional Cowboy Arts Association (TCAA).   The Traditional Cowboy Arts Association...

Cost: 12.50

Where:
National Cowboy & Western Heritage Museum
1700 Northeast 63rd Street
Oklahoma City, OK  73111
View map »


Telephone: 405.478.2250
Contact Name: Jenni Shrum
Website »

More information

Come enjoy live, local comedy in Oklahoma City's Plaza District. Shows are Fridays and Saturdays at 7:30 and 9:30 p.m., and the 2nd Saturday of every month also has a family -friendly show...

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View map »


Sponsor: OKC Improv
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Contact Name: Kate McLain-Snipes
Website »

More information

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