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Tony Morton: Being Allies in Art

Breaking down barriers between artists and patrons



 

Tony Morton specializes in relationships of a unique sort. The art dealer and owner of Kasum Contemporary Fine Art in the Plaza District is at the hub of a special network he has created that includes a broad spectrum of artists and patrons.

The hard part is helping all parties find what is most deeply satisfying and intriguing to them, whether they are creator or consumer. And if that happens, the business side of things will work.
    
Both artists and art patrons need an experienced ear, someone who easily interacts with both perspectives. And that means careful listening, which produces a deep understanding of both parties in an art sale.

Patron Support Patrons often are intimidated with the process of buying art. That’s where Morton comes in.
    
“With the people who come in here, the hardest thing to do is break down the barrier,” he says about those who think that a gallery is the same as a museum. In this setting, people are expected to interact, talk about their preferences and ask him questions.
    
He says “education is the hardest part” of what he does with prospective purchasers. It is a necessary process of carefully listening to the patron, understanding what appeals to them and then helping them learn ways to talk about what they like in art.
    
Morton wants his patrons to think of their relationship not as gallery/client, but as “allies.”

Artist Support Morton is not an artist; his background is in marketing. But his wife, printmaker and mixed media artist Stacey D. Miller, keeps him in touch with the artistic process. Their long-term relationship has helped in his understanding of what types of support artists need in order to pursue a career.
    
“Where most gallerists have purely a market experience, I’ve also had the opportunity to stand behind, be a patron for, struggle through the experience of actually being an artist. So it’s provided me with quite a bit of insight,” Morton says.
    
He understands the frustrations and needs that artists have.
    
Currently, Kasum Gallery is working with 54 artists and has a list of about 150 regular patrons who buy art that is larger than 30-by-30 inches, with another 500 occasionally buying smaller pieces.
    
A key element of Morton’s work is helping artists to understand what elements or aspects of their particular art are the most appealing to his patrons. And that means helping artists to understand criticism that may be upsetting. After all, art comes from deep within, so criticism can seem deeply personal. But it’s not. It’s commentary on how someone else perceives the work and has little to do with the artist as a person.
    
“I think that a lot of times when an artist is upset initially, that’s the deal,” Morton says about helping artists to keep criticism in perspective. “They are staying in their own perspective.”
    
Expanding the understanding of perspectives gives Morton the capacity to help patrons acquire art that is meaningful, and to help artists make a living and see their work have an impact on the lives of others. And when that happens, art adds value to people’s lives.

 

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Calendar

December 2018

Visitors to Heard Natural Science Museum & Wildlife Sanctuary will be able to let their imaginations run wild as they travel back in time with life-size animatronic dinosaurs along a half-mile...

Where:
Heard Natural Science Museum & Wildlife Sanctuary
1 Nature Place
McKinney, TX  75069
View map »


Sponsor: Heard Natural Science Museum & Wildlife Sanctuary
Telephone: 972.562.5566
Contact Name: Stephanie Jennings
Website »

More information

A pop-up shop village & Christmas tree lot in Midtown, OKC for the Holiday season. Shops rotate weekly!

Cost: Free

Where:
Holiday Pop-Up Shops
399 NW 10th St
Oklahoma City, OK  73102
View map »


Telephone: 405.514.5205
Contact Name: Cleo Rajon
Website »

More information

The National Cowboy & Western Heritage Museum is proud to host an exhibition by members of the Traditional Cowboy Arts Association (TCAA).   The Traditional Cowboy Arts Association...

Cost: 12.50

Where:
National Cowboy & Western Heritage Museum
1700 Northeast 63rd Street
Oklahoma City, OK  73111
View map »


Telephone: 405.478.2250
Contact Name: Jenni Shrum
Website »

More information

Don’t miss this timely exhibition charting the development of contemporary Indigenous art from the US and Canada. Presenting over 80 artworks including paintings, photography, video,...

Cost: Free

Where:
Crystal Bridges Museum of American Art
600 Museum Way
Bentonville, AR  72712
View map »


Telephone: 479.418.5700
Website »

More information

Grab your family and friends for an incredible performance and reimagining of the classic holiday story! Follow Carlos on his hip hop journey to self-discovery through magical lands filled with...

Cost: $20 presale; $25 at the door

Where:
OCCC
7777 S May
Oklahoma City, OK  73159
View map »


Sponsor: RACE Dance Company
Telephone: 405.410.4978
Contact Name: Hui Poos
Website »

More information

Grab your family and friends for an incredible performance and reimagining of the classic holiday story! Follow Carlos on his hip hop journey to self-discovery through magical lands filled with...

Cost: $20 presale; $25 at the door

Where:
OCCC
7777 S May
Oklahoma City, OK  73159
View map »


Sponsor: RACE Dance Company
Telephone: 405.410.4978
Contact Name: Hui Poos
Website »

More information

Elsa and Anna host this holiday spectacular full of Christmas magic - with a drop-in visit from the big man himself: Santa Claus! Featuring high-quality professional performers from Project...

Cost: $35

Where:
The Station at Central Park
700 S Broadway Avenue
Moore , OK  73160
View map »


Sponsor: Project Princess
Telephone: 405.777.2411
Contact Name: Brooke Ashely
Website »

More information

You’re invited to hear Sandi Patty in a free concert for the whole family in the Crossings OKC Sanctuary. Sandi, her family and the Voices of Crossings Choir and Orchestra will share the...

Cost: Free

Where:
Crossings Community Church - OKC Campus
14600 North Portland
Oklahoma City, OK  73134
View map »


Sponsor: Crossings Community Church
Telephone: 405.302.1258
Contact Name: Lori Bunyar
Website »

More information

The American Spirit Dance Company Presents Home for the Holidays Thursday, December 6, 8:00 PM, Kirkpatrick Theatre Friday, December 7, 8:00 PM, Kirkpatrick Theatre Saturday, December 8,...

Cost: $18.85 - $29.85

Where:
Oklahoma City University
2501 N. Blackwelder
Oklahoma City, OK  73106
View map »


Sponsor: The American Spirit Dance Company
Telephone: 405.208.4955
Contact Name: Ryan Barrett
Website »

More information

Show More...
Show Less...

Don’t miss this timely exhibition charting the development of contemporary Indigenous art from the US and Canada. Presenting over 80 artworks including paintings, photography, video,...

Cost: Free

Where:
Crystal Bridges Museum of American Art
600 Museum Way
Bentonville, AR  72712
View map »


Telephone: 479.418.5700
Website »

More information

The National Cowboy & Western Heritage Museum is proud to host an exhibition by members of the Traditional Cowboy Arts Association (TCAA).   The Traditional Cowboy Arts Association...

Cost: 12.50

Where:
National Cowboy & Western Heritage Museum
1700 Northeast 63rd Street
Oklahoma City, OK  73111
View map »


Telephone: 405.478.2250
Contact Name: Jenni Shrum
Website »

More information

Upcoming Casting Calls in Oklahoma City Location: Provided via email Send headshots, measurements, resume and preferred audition time to casting@princessparty.com We are seeking actors who...

Cost: Free

Where:
Provided via email
Provided via email
Oklahoma City, OK  73112
View map »


Sponsor: The Princess Party Co.
Telephone: 616.426.6108
Contact Name: Skyler
Website »

More information

Show More...
Show Less...

Visitors to Heard Natural Science Museum & Wildlife Sanctuary will be able to let their imaginations run wild as they travel back in time with life-size animatronic dinosaurs along a half-mile...

Where:
Heard Natural Science Museum & Wildlife Sanctuary
1 Nature Place
McKinney, TX  75069
View map »


Sponsor: Heard Natural Science Museum & Wildlife Sanctuary
Telephone: 972.562.5566
Contact Name: Stephanie Jennings
Website »

More information

The National Cowboy & Western Heritage Museum is proud to host an exhibition by members of the Traditional Cowboy Arts Association (TCAA).   The Traditional Cowboy Arts Association...

Cost: 12.50

Where:
National Cowboy & Western Heritage Museum
1700 Northeast 63rd Street
Oklahoma City, OK  73111
View map »


Telephone: 405.478.2250
Contact Name: Jenni Shrum
Website »

More information

Don’t miss this timely exhibition charting the development of contemporary Indigenous art from the US and Canada. Presenting over 80 artworks including paintings, photography, video,...

Cost: Free

Where:
Crystal Bridges Museum of American Art
600 Museum Way
Bentonville, AR  72712
View map »


Telephone: 479.418.5700
Website »

More information

Show More...
Show Less...

Visitors to Heard Natural Science Museum & Wildlife Sanctuary will be able to let their imaginations run wild as they travel back in time with life-size animatronic dinosaurs along a half-mile...

Where:
Heard Natural Science Museum & Wildlife Sanctuary
1 Nature Place
McKinney, TX  75069
View map »


Sponsor: Heard Natural Science Museum & Wildlife Sanctuary
Telephone: 972.562.5566
Contact Name: Stephanie Jennings
Website »

More information

The National Cowboy & Western Heritage Museum is proud to host an exhibition by members of the Traditional Cowboy Arts Association (TCAA).   The Traditional Cowboy Arts Association...

Cost: 12.50

Where:
National Cowboy & Western Heritage Museum
1700 Northeast 63rd Street
Oklahoma City, OK  73111
View map »


Telephone: 405.478.2250
Contact Name: Jenni Shrum
Website »

More information

Don’t miss this timely exhibition charting the development of contemporary Indigenous art from the US and Canada. Presenting over 80 artworks including paintings, photography, video,...

Cost: Free

Where:
Crystal Bridges Museum of American Art
600 Museum Way
Bentonville, AR  72712
View map »


Telephone: 479.418.5700
Website »

More information

Show More...
Show Less...

Visitors to Heard Natural Science Museum & Wildlife Sanctuary will be able to let their imaginations run wild as they travel back in time with life-size animatronic dinosaurs along a half-mile...

Where:
Heard Natural Science Museum & Wildlife Sanctuary
1 Nature Place
McKinney, TX  75069
View map »


Sponsor: Heard Natural Science Museum & Wildlife Sanctuary
Telephone: 972.562.5566
Contact Name: Stephanie Jennings
Website »

More information

Don’t miss this timely exhibition charting the development of contemporary Indigenous art from the US and Canada. Presenting over 80 artworks including paintings, photography, video,...

Cost: Free

Where:
Crystal Bridges Museum of American Art
600 Museum Way
Bentonville, AR  72712
View map »


Telephone: 479.418.5700
Website »

More information

A pop-up shop village & Christmas tree lot in Midtown, OKC for the Holiday season. Shops rotate weekly!

Cost: Free

Where:
Holiday Pop-Up Shops
399 NW 10th St
Oklahoma City, OK  73102
View map »


Telephone: 405.514.5205
Contact Name: Cleo Rajon
Website »

More information

The National Cowboy & Western Heritage Museum is proud to host an exhibition by members of the Traditional Cowboy Arts Association (TCAA).   The Traditional Cowboy Arts Association...

Cost: 12.50

Where:
National Cowboy & Western Heritage Museum
1700 Northeast 63rd Street
Oklahoma City, OK  73111
View map »


Telephone: 405.478.2250
Contact Name: Jenni Shrum
Website »

More information

A Comedy by Michael Hollinger No menu necessary at the world's greatest restaurant, the Café du Grand Boeuf in Paris. Why? "Because we have everything," headwaiter...

Cost: $5 to $25

Where:
Carpenter Square Theatre
800 W. Main
Oklahoma City, OK  73106
View map »


Sponsor: Carpenter Square Theatre
Telephone: 405.232.6500
Contact Name: Rhonda M. Clark
Website »

More information

Show More...
Show Less...

Visitors to Heard Natural Science Museum & Wildlife Sanctuary will be able to let their imaginations run wild as they travel back in time with life-size animatronic dinosaurs along a half-mile...

Where:
Heard Natural Science Museum & Wildlife Sanctuary
1 Nature Place
McKinney, TX  75069
View map »


Sponsor: Heard Natural Science Museum & Wildlife Sanctuary
Telephone: 972.562.5566
Contact Name: Stephanie Jennings
Website »

More information

The National Cowboy & Western Heritage Museum is proud to host an exhibition by members of the Traditional Cowboy Arts Association (TCAA).   The Traditional Cowboy Arts Association...

Cost: 12.50

Where:
National Cowboy & Western Heritage Museum
1700 Northeast 63rd Street
Oklahoma City, OK  73111
View map »


Telephone: 405.478.2250
Contact Name: Jenni Shrum
Website »

More information

A pop-up shop village & Christmas tree lot in Midtown, OKC for the Holiday season. Shops rotate weekly!

Cost: Free

Where:
Holiday Pop-Up Shops
399 NW 10th St
Oklahoma City, OK  73102
View map »


Telephone: 405.514.5205
Contact Name: Cleo Rajon
Website »

More information

Don’t miss this timely exhibition charting the development of contemporary Indigenous art from the US and Canada. Presenting over 80 artworks including paintings, photography, video,...

Cost: Free

Where:
Crystal Bridges Museum of American Art
600 Museum Way
Bentonville, AR  72712
View map »


Telephone: 479.418.5700
Website »

More information

Andy Alligator's is hosting a parents night out: Kids will enjoy supervised fun, food and games while parents have a night out on the town to finish up last-minute shopping without the kids....

Cost: $19.95

Where:
Andy Alligator's Fun Park
3300 Market Place Dr
Norman, OK  73072
View map »


Telephone: 405.321.7275
Website »

More information

Come enjoy live, local comedy in Oklahoma City's Plaza District. Shows are Fridays and Saturdays at 7:30 and 9:30 p.m., and the 2nd Saturday of every month also has a family -friendly show...

Cost: $5 - $15

Where:
OKC Improv
1757 N.W. 16th St.
Oklahoma City, OK  73106
View map »


Sponsor: OKC Improv
Telephone: 405.456.9858
Contact Name: Kate McLain-Snipes
Website »

More information

With the original Die Hard quickly becoming one of the most popular Christmas films around, we knew that everybody around town would be showing it. So we figured you know what's better than Die...

Cost: $7.50 - $9.50

Where:
Rodeo Cinema
2221 Exchange Ave
Oklahoma City, OK  73108
View map »


Sponsor: VHSANDCHILL
Telephone: 405.503.0050
Contact Name: Sean Peel
Website »

More information

A Comedy by Michael Hollinger No menu necessary at the world's greatest restaurant, the Café du Grand Boeuf in Paris. Why? "Because we have everything," headwaiter...

Cost: $5 to $25

Where:
Carpenter Square Theatre
800 W. Main
Oklahoma City, OK  73106
View map »


Sponsor: Carpenter Square Theatre
Telephone: 405.232.6500
Contact Name: Rhonda M. Clark
Website »

More information

Presented By OKC Ballet, with the OKC Philharmonic Tchaikovsky’s familiar score and Artistic Director Robert Mills’ delightful staging of The Nutcracker will fill your heart...

Where:
Civic Center Music Hall-Thelma Gaylord Theater
201 N Walker
Oklahoma City, OK  73102
View map »


Sponsor: OKC Ballet
Website »

More information

Show More...
Show Less...

Visitors to Heard Natural Science Museum & Wildlife Sanctuary will be able to let their imaginations run wild as they travel back in time with life-size animatronic dinosaurs along a half-mile...

Where:
Heard Natural Science Museum & Wildlife Sanctuary
1 Nature Place
McKinney, TX  75069
View map »


Sponsor: Heard Natural Science Museum & Wildlife Sanctuary
Telephone: 972.562.5566
Contact Name: Stephanie Jennings
Website »

More information

Don’t miss this timely exhibition charting the development of contemporary Indigenous art from the US and Canada. Presenting over 80 artworks including paintings, photography, video,...

Cost: Free

Where:
Crystal Bridges Museum of American Art
600 Museum Way
Bentonville, AR  72712
View map »


Telephone: 479.418.5700
Website »

More information

A pop-up shop village & Christmas tree lot in Midtown, OKC for the Holiday season. Shops rotate weekly!

Cost: Free

Where:
Holiday Pop-Up Shops
399 NW 10th St
Oklahoma City, OK  73102
View map »


Telephone: 405.514.5205
Contact Name: Cleo Rajon
Website »

More information

The National Cowboy & Western Heritage Museum is proud to host an exhibition by members of the Traditional Cowboy Arts Association (TCAA).   The Traditional Cowboy Arts Association...

Cost: 12.50

Where:
National Cowboy & Western Heritage Museum
1700 Northeast 63rd Street
Oklahoma City, OK  73111
View map »


Telephone: 405.478.2250
Contact Name: Jenni Shrum
Website »

More information

Come enjoy live, local comedy in Oklahoma City's Plaza District. Shows are Fridays and Saturdays at 7:30 and 9:30 p.m., and the 2nd Saturday of every month also has a family -friendly show...

Cost: $5 - $15

Where:
OKC Improv
1757 N.W. 16th St.
Oklahoma City, OK  73106
View map »


Sponsor: OKC Improv
Telephone: 405.456.9858
Contact Name: Kate McLain-Snipes
Website »

More information

With the original Die Hard quickly becoming one of the most popular Christmas films around, we knew that everybody around town would be showing it. So we figured you know what's better than Die...

Cost: $7.50 - $9.50

Where:
Rodeo Cinema
2221 Exchange Ave
Oklahoma City, OK  73108
View map »


Sponsor: VHSANDCHILL
Telephone: 405.503.0050
Contact Name: Sean Peel
Website »

More information

Presented By OKC Ballet, with the OKC Philharmonic Tchaikovsky’s familiar score and Artistic Director Robert Mills’ delightful staging of The Nutcracker will fill your heart...

Where:
Civic Center Music Hall-Thelma Gaylord Theater
201 N Walker
Oklahoma City, OK  73102
View map »


Sponsor: OKC Ballet
Website »

More information

A Comedy by Michael Hollinger No menu necessary at the world's greatest restaurant, the Café du Grand Boeuf in Paris. Why? "Because we have everything," headwaiter...

Cost: $5 to $25

Where:
Carpenter Square Theatre
800 W. Main
Oklahoma City, OK  73106
View map »


Sponsor: Carpenter Square Theatre
Telephone: 405.232.6500
Contact Name: Rhonda M. Clark
Website »

More information

Show More...
Show Less...
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