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How Western Was Done

The early days and development of a must-visit district



 



When Chef John Bennett opened The Grand Boulevard restaurant on N. Western Avenue in 1975, the area was not a hotbed of local business. In fact, Bennett describes it as “desolate.”
 

“I think there might have been a funeral home nearby, but I don’t remember anything else,” Bennett says.

Bennett is widely credited with bringing serious chef-driven cuisine to Oklahoma City, and his choice of Western Avenue would prove to be a sign of what was to come. In fewer than 10 years, locals would be flocking to the area to establish businesses, including restaurants, retail and other services.

Before the boom, though, there was the famous bust of 1982. Overnight, it seemed, oil prices plummeted, banks failed and far too many people lost everything, many of whom moved out of the state. Chris Lower, who now owns several restaurant concepts in Oklahoma City, sold his Edmond restaurant Roosevelt Grill in 1984. He was looking for a new space.

“Edmond was on its back,” he says. “Half my customers went bankrupt after ’82, and many of them just moved away. The customers I had left were coming from Nichols Hills.”

Oil prices dropped to about $25 a barrel by 1985, but Lower, who had worked for Bennett in the Grand Boulevard days, was determined to be in the restaurant business.

“People thought I was crazy,” Lower says. “Still, it was all I wanted to do. I fell in love with the business at Grand Boulevard. When I was looking, Nichols Hills Plaza was the coolest, quaintest shopping area in Oklahoma City.”

The space that would become The Coach House had been occupied by a liquor store, but it had been vacant for nearly a year when Lower signed the lease. The Coach House’s history is well known, as is that of the building once occupied by The Grand Boulevard. After a brief stint as Domino’s (not the pizza chain), Flip’s opened in 1985, just a few months ahead of The Coach House.

The area we most often think of as “Western Avenue” is really a stretch from NW 36th to Wilshire Blvd. The division between the north and south segments of this strip – an area Chef Kurt Fleischfresser calls “independents’ row” – is Interstate 44. VZD’s opened in 1985 on the south end of the strip, meaning 1985 was one of the best years ever in Oklahoma City.

VZD’s became an Oklahoma City landmark precisely because it hosted bands that were on the way up, or that fans were unlikely to see anywhere else. Acts as diverse as the Red Hot Chili Peppers, the Dixie Chicks and Chainsaw Kittens filled the stage. However, the era of its musical relevance had ended by the time VZD’s closed its doors in 2014 (the venue later re-opened under new ownership).


When Aubrey McClendon and Tom Ward founded Chesapeake Energy in 1989, no one had an inkling of how the company would reshape Western Avenue. The townhouses near the corner of NW 63rd and Western were still called Three Chopt Square when McClendon started acquiring them for the Chesapeake campus. Still, the development was modest compared to where it was headed.

“I don’t think anyone knew what was coming,” Lower says. He laughs, and follows with, “I think all that was in the mind and imagination of Aubrey; none of us saw it, though.”

The 1990s saw businesses come and go, including some notable restaurants, but The Coach House, The Metro and Flip’s stayed strong and continued to attract customers on the north end. The south end saw an infusion of new life when Carl Milam opened Sushi Neko in 2000. Kurt Fleischfresser joined Milam – forming Western Concepts – in 2007, after Milam had built Musashi’s. It was shortly after Fleischfresser and Lower sold Deep Fork to a group of investors that would form the Deep Fork Group (DFG).

Dave Attalla, a partner in DFG, said the group bought into Western because the demographic matched what the company wanted to do.

“The neighborhoods around Western were perfect for what we wanted to do,” Attalla says. “We didn’t just invest in restaurants, either. Rod Meyers (the founding partner) also invested in (physical fitness concept) Stretch U.”

Like Lower and Fleischfresser, DFG didn’t just build restaurants. While Fleischfresser is directly responsible for training dozens of chefs in the state, and Lower has in many ways pioneered counter-service restaurants in the metro, DFG has helped build a food culture that includes notable alumni such as Rachel Cope (Empire, Goro and Revolucion) and Elena Farrar (Elemental Coffee). They also helped fire up the “gourmet” pizza industry, including vegetarian and gluten-free pizzas, when they opened The Wedge in 2007.

Within the past five years, national investors have been looking at Western Avenue, and like Whole Foods and Trader Joe’s, they are investing heavily in the corridor north of I-44.

Rachael Taylor, the Western Avenue District manager, said Glimcher Capital Group has completed the purchase of the “lawn” directly west of Chesapeake’s main campus. There are tons of rumors afloat, but no specific plans for the space yet.

Taylor said the southeast corner of NW 50th and Western (across from Bishop McGuinness High School) soon will be home to a multi-purpose facility that will include a Hideaway Pizza. Just one block south, Monte Turrentine will convert the old Legacy Cleaners facility into a mixed-use project that includes retail stores and condominiums. Neither of the projects has a specific timeline as yet, but both indicate that Western Avenue is still a desirable place for locals to invest, even if, as Attalla notes, “there is not a whole lot of space left to build.” 

 

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Calendar

May 2019

Save $5 on a Dual Park Pass this Memorial Day Weekend! Get a full day of fun at Andy Alligator’s Fun Park and Water Park for only $29.99. A Dual Park Pass includes Unlimited Rides &...

Cost: Save $5 on a Dual Park Pass!

Where:
Andy Alligator's Fun Park & Water Park
3300 Market Place
Norman, OK  73072
View map »

More information

More than 90 visual artists will line the streets of the Historic Paseo Arts District, selling original artwork in a wide variety of media, from painting and photography to wood and jewelry, and...

Cost: Free

Where:
Paseo Arts District
3022 Paseo
Oklahoma City, OK  73103
View map »


Sponsor: Paseo Arts Association
Telephone: 405-525-2688
Contact Name: Paige Powell
Website »

More information

James Bailey from Missoula, Montana, is ARTSPACE at Untitled's visiting Artist in Residence; his exhibition, Map-ify, is on view May 9th through July 6th.  "My work examines...

Cost: Free

Where:
ARTSPACE at Untitled
1 NE 3rd st
Oklahoma City, OK  73104
View map »


Telephone: 405.815.9995
Website »

More information

"Sandy Magrath: Dogs of the Southwest" art exhibit will be open May 1 - June 30, 2019, at the Chisholm Trail Heritage Center in Duncan, OK. A meet the artist reception will be 3:30 -...

Cost: $6 adults

Where:
Chisholm Trail Heritage Center
1000 Chisholm Trail Parkway
Duncan, OK  73533
View map »


Sponsor: Chisholm Trail Heritage Center
Telephone: 580.252.6692
Contact Name: Stacy Moore
Website »

More information

A nationally touring exhibit “Bison: Ancient. Massive. Wild.” will open May 24 at the Chisholm Trail Heritage Center in Duncan, OK. This exhibit explores the significance of...

Cost: $4 - $6

Where:
Chisholm Trail Heritage Center
1000 Chisholm Trail Parkway
Duncan, OK  73533
View map »


Sponsor: Chisholm Trail Heritage Center
Telephone: 580.252.6692
Contact Name: Toni Hopper
Website »

More information

Escape the ordinary, and learn about OKC from a different point of view. Relax in the climate controlled cabin on one of our 65’ cruisers, or enjoy the breeze on the...

Cost: Adult: $20 Seniors and Children: $15

Where:
Regatta Park Landing
701 S. Lincoln Blvd
Oklahoma City, OK  73119
View map »


Sponsor: Oklahoma River Cruises
Telephone: 405-702-7755
Contact Name: Che Loessberg
Website »

More information

Show More...
Show Less...

James Bailey from Missoula, Montana, is ARTSPACE at Untitled's visiting Artist in Residence; his exhibition, Map-ify, is on view May 9th through July 6th.  "My work examines...

Cost: Free

Where:
ARTSPACE at Untitled
1 NE 3rd st
Oklahoma City, OK  73104
View map »


Telephone: 405.815.9995
Website »

More information

Save $5 on a Dual Park Pass this Memorial Day Weekend! Get a full day of fun at Andy Alligator’s Fun Park and Water Park for only $29.99. A Dual Park Pass includes Unlimited Rides &...

Cost: Save $5 on a Dual Park Pass!

Where:
Andy Alligator's Fun Park & Water Park
3300 Market Place
Norman, OK  73072
View map »

More information

More than 90 visual artists will line the streets of the Historic Paseo Arts District, selling original artwork in a wide variety of media, from painting and photography to wood and jewelry, and...

Cost: Free

Where:
Paseo Arts District
3022 Paseo
Oklahoma City, OK  73103
View map »


Sponsor: Paseo Arts Association
Telephone: 405-525-2688
Contact Name: Paige Powell
Website »

More information

"Sandy Magrath: Dogs of the Southwest" art exhibit will be open May 1 - June 30, 2019, at the Chisholm Trail Heritage Center in Duncan, OK. A meet the artist reception will be 3:30 -...

Cost: $6 adults

Where:
Chisholm Trail Heritage Center
1000 Chisholm Trail Parkway
Duncan, OK  73533
View map »


Sponsor: Chisholm Trail Heritage Center
Telephone: 580.252.6692
Contact Name: Stacy Moore
Website »

More information

A nationally touring exhibit “Bison: Ancient. Massive. Wild.” will open May 24 at the Chisholm Trail Heritage Center in Duncan, OK. This exhibit explores the significance of...

Cost: $4 - $6

Where:
Chisholm Trail Heritage Center
1000 Chisholm Trail Parkway
Duncan, OK  73533
View map »


Sponsor: Chisholm Trail Heritage Center
Telephone: 580.252.6692
Contact Name: Toni Hopper
Website »

More information

Show More...
Show Less...

James Bailey from Missoula, Montana, is ARTSPACE at Untitled's visiting Artist in Residence; his exhibition, Map-ify, is on view May 9th through July 6th.  "My work examines...

Cost: Free

Where:
ARTSPACE at Untitled
1 NE 3rd st
Oklahoma City, OK  73104
View map »


Telephone: 405.815.9995
Website »

More information

A nationally touring exhibit “Bison: Ancient. Massive. Wild.” will open May 24 at the Chisholm Trail Heritage Center in Duncan, OK. This exhibit explores the significance of...

Cost: $4 - $6

Where:
Chisholm Trail Heritage Center
1000 Chisholm Trail Parkway
Duncan, OK  73533
View map »


Sponsor: Chisholm Trail Heritage Center
Telephone: 580.252.6692
Contact Name: Toni Hopper
Website »

More information

"Sandy Magrath: Dogs of the Southwest" art exhibit will be open May 1 - June 30, 2019, at the Chisholm Trail Heritage Center in Duncan, OK. A meet the artist reception will be 3:30 -...

Cost: $6 adults

Where:
Chisholm Trail Heritage Center
1000 Chisholm Trail Parkway
Duncan, OK  73533
View map »


Sponsor: Chisholm Trail Heritage Center
Telephone: 580.252.6692
Contact Name: Stacy Moore
Website »

More information

The Zarrow Pointe Retirement Community invites you to a presentation by Tulsa mayor G. T. Bynum on "Replacing Partisanship with Policy." Mayor Bynum will share his vision for...

Cost: Free

Where:
Zarrow Pointe
2025 E 71st St
Tulsa, OK  74136
View map »


Sponsor: Zarrow Pointe
Telephone: 864-921-2780
Contact Name: Aaliya Briggs
Website »

More information

Watch happy hour turn to golden hour while we fill the air with live music. For 5 consecutive Tuesday evenings, we invite OKC to come out after work to enjoy a variety of food, views,...

Cost: Free

Where:
Chisholm Creek
1316 W Memorial Rd
Oklahoma City, OK  73114
View map »


Sponsor: OkSessions.com
Contact Name: James
Website »

More information

Show More...
Show Less...

A nationally touring exhibit “Bison: Ancient. Massive. Wild.” will open May 24 at the Chisholm Trail Heritage Center in Duncan, OK. This exhibit explores the significance of...

Cost: $4 - $6

Where:
Chisholm Trail Heritage Center
1000 Chisholm Trail Parkway
Duncan, OK  73533
View map »


Sponsor: Chisholm Trail Heritage Center
Telephone: 580.252.6692
Contact Name: Toni Hopper
Website »

More information

"Sandy Magrath: Dogs of the Southwest" art exhibit will be open May 1 - June 30, 2019, at the Chisholm Trail Heritage Center in Duncan, OK. A meet the artist reception will be 3:30 -...

Cost: $6 adults

Where:
Chisholm Trail Heritage Center
1000 Chisholm Trail Parkway
Duncan, OK  73533
View map »


Sponsor: Chisholm Trail Heritage Center
Telephone: 580.252.6692
Contact Name: Stacy Moore
Website »

More information

James Bailey from Missoula, Montana, is ARTSPACE at Untitled's visiting Artist in Residence; his exhibition, Map-ify, is on view May 9th through July 6th.  "My work examines...

Cost: Free

Where:
ARTSPACE at Untitled
1 NE 3rd st
Oklahoma City, OK  73104
View map »


Telephone: 405.815.9995
Website »

More information

Show More...
Show Less...

James Bailey from Missoula, Montana, is ARTSPACE at Untitled's visiting Artist in Residence; his exhibition, Map-ify, is on view May 9th through July 6th.  "My work examines...

Cost: Free

Where:
ARTSPACE at Untitled
1 NE 3rd st
Oklahoma City, OK  73104
View map »


Telephone: 405.815.9995
Website »

More information

A nationally touring exhibit “Bison: Ancient. Massive. Wild.” will open May 24 at the Chisholm Trail Heritage Center in Duncan, OK. This exhibit explores the significance of...

Cost: $4 - $6

Where:
Chisholm Trail Heritage Center
1000 Chisholm Trail Parkway
Duncan, OK  73533
View map »


Sponsor: Chisholm Trail Heritage Center
Telephone: 580.252.6692
Contact Name: Toni Hopper
Website »

More information

"Sandy Magrath: Dogs of the Southwest" art exhibit will be open May 1 - June 30, 2019, at the Chisholm Trail Heritage Center in Duncan, OK. A meet the artist reception will be 3:30 -...

Cost: $6 adults

Where:
Chisholm Trail Heritage Center
1000 Chisholm Trail Parkway
Duncan, OK  73533
View map »


Sponsor: Chisholm Trail Heritage Center
Telephone: 580.252.6692
Contact Name: Stacy Moore
Website »

More information

Show More...
Show Less...

James Bailey from Missoula, Montana, is ARTSPACE at Untitled's visiting Artist in Residence; his exhibition, Map-ify, is on view May 9th through July 6th.  "My work examines...

Cost: Free

Where:
ARTSPACE at Untitled
1 NE 3rd st
Oklahoma City, OK  73104
View map »


Telephone: 405.815.9995
Website »

More information

"Sandy Magrath: Dogs of the Southwest" art exhibit will be open May 1 - June 30, 2019, at the Chisholm Trail Heritage Center in Duncan, OK. A meet the artist reception will be 3:30 -...

Cost: $6 adults

Where:
Chisholm Trail Heritage Center
1000 Chisholm Trail Parkway
Duncan, OK  73533
View map »


Sponsor: Chisholm Trail Heritage Center
Telephone: 580.252.6692
Contact Name: Stacy Moore
Website »

More information

A nationally touring exhibit “Bison: Ancient. Massive. Wild.” will open May 24 at the Chisholm Trail Heritage Center in Duncan, OK. This exhibit explores the significance of...

Cost: $4 - $6

Where:
Chisholm Trail Heritage Center
1000 Chisholm Trail Parkway
Duncan, OK  73533
View map »


Sponsor: Chisholm Trail Heritage Center
Telephone: 580.252.6692
Contact Name: Toni Hopper
Website »

More information

Show More...
Show Less...

Junk Utopia returns to the Centennial Building at the State Fair Park. Bringing some of the best vintage, retro, handmade, junk, antique, decor, salvage and boutique vendors to OKC! Free...

Cost: Free

Where:
State Fairgrounds - Centennial Building
609 Kiamichi Pl
Oklahoma City, OK  73107
View map »


Sponsor: Revolve Productions
Telephone: 405.810.6977
Contact Name: Tobi Coleman
Website »

More information

James Bailey from Missoula, Montana, is ARTSPACE at Untitled's visiting Artist in Residence; his exhibition, Map-ify, is on view May 9th through July 6th.  "My work examines...

Cost: Free

Where:
ARTSPACE at Untitled
1 NE 3rd st
Oklahoma City, OK  73104
View map »


Telephone: 405.815.9995
Website »

More information

"Sandy Magrath: Dogs of the Southwest" art exhibit will be open May 1 - June 30, 2019, at the Chisholm Trail Heritage Center in Duncan, OK. A meet the artist reception will be 3:30 -...

Cost: $6 adults

Where:
Chisholm Trail Heritage Center
1000 Chisholm Trail Parkway
Duncan, OK  73533
View map »


Sponsor: Chisholm Trail Heritage Center
Telephone: 580.252.6692
Contact Name: Stacy Moore
Website »

More information

A nationally touring exhibit “Bison: Ancient. Massive. Wild.” will open May 24 at the Chisholm Trail Heritage Center in Duncan, OK. This exhibit explores the significance of...

Cost: $4 - $6

Where:
Chisholm Trail Heritage Center
1000 Chisholm Trail Parkway
Duncan, OK  73533
View map »


Sponsor: Chisholm Trail Heritage Center
Telephone: 580.252.6692
Contact Name: Toni Hopper
Website »

More information

Oklahoma Modern Music Collective presents the debut concert for the ensemble "nu" - including an eclectic program in a resonant and beautiful space. Program: And Legions...

Cost: Free

Where:
Artspace at Untitled
1 NE 3rd Street
Oklahoma City, OK  73104
View map »


Telephone: 405.815.9995
Website »

More information

Escape the ordinary, and learn about OKC from a different point of view. Relax in the climate controlled cabin on one of our 65’ cruisers, or enjoy the breeze on the...

Cost: Adult: $20 Seniors and Children: $15

Where:
Regatta Park Landing
701 S. Lincoln Blvd
Oklahoma City, OK  73119
View map »


Sponsor: Oklahoma River Cruises
Telephone: 405-702-7755
Contact Name: Che Loessberg
Website »

More information

America’s largest interactive comedy murder mystery dinner show is now playing at the Skirvin Hilton Hotel. At The Dinner Detective, you’ll tackle a challenging crime while you...

Cost: $59.95

Where:
The Skirvin Hilton
1 Park Ave
Oklahoma City, OK  73102
View map »


Sponsor: The Dinner Detective
Telephone: 866.496.0535
Website »

More information

Let’s kick off Her Flag, including a toast at 7 p.m.! Marilyn Artus has been working on Her Flag since she came up with the idea in the summer of 2017. She is finally...

Cost: Free

Where:
Artspace at Untitled
1 NE 3rd Street
Oklahoma City, OK  73104
View map »


Telephone: 405.815.9995
Website »

More information

Let’s kick off Her Flag on June 1, from 6 - 9 p.m. and a toast at 7 p.m.! Marilyn Artus has been working on Her Flag since she came up with the idea in the summer of 2017. She is...

Cost: Free

Where:
Artspace at Untitled
1 NE 3rd Street
Oklahoma City, OK  73104
View map »


Sponsor: Artspace at Untitled
Telephone: 405.815.9995
Website »

More information

The evening Cocktail Cruise offers stunning views of the downtown skyline, the Boathouse District & Finish Line Tower, the Wheeler Ferris wheel and, quite possibly, an amazing...

Cost: Adult: $20 Seniors and Children: $15

Where:
Regatta Park Landing
701 S. Lincoln Blvd
Oklahoma City, OK  73119
View map »


Sponsor: Oklahoma River Cruises
Telephone: 405-702-7755
Contact Name: Che Loessberg
Website »

More information

The evening Cocktail Cruise offers stunning views of the downtown skyline, the Boathouse District & Finish Line Tower, the Wheeler Ferris Wheel, and quite possibly an amazing Oklahoma...

Cost: Adults $20; Seniors and Children $15

Where:
Regatta Park Landing
701 S. Lincoln Blvd
Oklahoma City, OK  73119
View map »


Sponsor: Oklahoma River Cruises
Telephone: 405-702-7755
Contact Name: Che Loessberg
Website »

More information

Show More...
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