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Lydia Benham: The Speed of Innovation

Talking tech with an OKC app developer



Lydia Benham

 


The term “game-changer” is usually hyperbole, especially in the world of technology. With countless apps hitting the market every year, they can’t all be changing the face of the industry they target. Still, it does happen occasionally … however, when something unique comes along, in spite of its ease of use or obvious benefits, the change of thinking required to adapt it is often difficult to foster.    
 

Lydia Benham, a Classen SAS and OU graduate, surveyed Oklahoma City to find what need she could meet with a tech startup. That approach was interesting in itself; why not just pursue the thing you studied in college (art, in Benham’s case)? In a very real sense, though, her polling of the city’s needs is much more strategic than starting yet another bakery or florist or gallery, all tasks that could utilize her creative side.
    
Instead, Benham created BlazeJobs, an online hiring app that connects employers with employees in high-turnover jobs like food service and retail. “We found out that the culture still has not adjusted to the immediacy of mobile apps,” Benham says. “They were still using signs on their windows or services like Craigslist.”

The app features a remarkably simple user interface and the ability to tailor personal profiles so that a sous chef or dishwasher need not be inundated with each other’s openings, and employers can plug in exactly what skills are required for a specific position. No wasting time scrolling through reams of employment applications or the hyperlink nightmare that is Craigslist. The rate of adaptation around the industry has been astonishing, including being selected for “Start Up Alley” at the 2016 National Restaurant Association’s annual convention.

Benham attributes some of the success to partnering with local restaurant groups for the beta version. “We were getting input from employers and we plugged those suggestions into the actual build, which means we created something they actually need,” she says. What happens, though, when an industry is not quite ready for something so innovative because they are bogged down in old ways of thinking?



If you think things are moving fast now, just wait five years.

Lydia Benham
 


You said user acceptance was one of your primary obstacles to success with BlazeJobs. How exactly was it a problem? “When you come into a market and you have something that really does change the way people do a common task, it creates the need to completely shift gears. We got rid of tedious steps and archaic processes, but that’s no good if you can’t get someone to download the app, which takes three seconds. We discovered that education and marketing only get you to a certain point, and then you have to get people to actually download the app. Once they do, they change their way of thinking.”

Did you encounter other obstacles in the OKC market? “Surprisingly few. Once we partnered with employers, we eliminated one obstacle – making something that no one needed – and then user acceptance. One obstacle turned out to be a benefit. When you work in technology, you do most of the work behind the glass, so to speak, but the culture of Oklahoma City is based on relationships. Coming from the tech world, the value of relationships was not something I factored, but now I have a relationship with the people I bank with, and we are partnering with Work Ready Oklahoma, a program to put financially vulnerable people back to work. Once we figured out that Midwestern model of building relationships like that, it opened so many doors for us.”

How did an art major end up in tech development? “I have a background in the arts, yes, but I like creativity at different levels, too. I like building things, combining people to make a team, pulling things together, sketching out ideas. One of the most exciting aspects of BlazeJobs was to see this international team come together in a locally focused community. We have contractors from here, Belarus, Buenos Aires and Nashville.”

What do you mean by locally focused? “The barriers to entry in Oklahoma City are very low because the climate for startups is excellent here. It helped that there is no one in Oklahoma doing what we’re doing, but we also discovered how focused people are on working with locals. Because I’m a native Oklahoman and my business is here, I was able to say, ‘Hey, this is something we put together. We’re local. We’re here, working with you.’ People in Oklahoma really respond to that because they love local and they love homegrown.”
Where is tech headed in OKC? “We will start to see a lot of high-tech solutions integrating software and hardware over the next three years that will simplify processes and create bottom-dollar savings for businesses. We are also moving into an age where the millennials will outnumber everyone else in the workforce, so adoption rate of new technology will start to increase dramatically. If you think things are moving fast now, just wait five years. We’ll all be scratching our heads and wondering what the hell happened. At least my grandmother will.”

 

 

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Calendar

May 2019

Save $5 on a Dual Park Pass this Memorial Day Weekend! Get a full day of fun at Andy Alligator’s Fun Park and Water Park for only $29.99. A Dual Park Pass includes Unlimited Rides &...

Cost: Save $5 on a Dual Park Pass!

Where:
Andy Alligator's Fun Park & Water Park
3300 Market Place
Norman, OK  73072
View map »

More information

More than 90 visual artists will line the streets of the Historic Paseo Arts District, selling original artwork in a wide variety of media, from painting and photography to wood and jewelry, and...

Cost: Free

Where:
Paseo Arts District
3022 Paseo
Oklahoma City, OK  73103
View map »


Sponsor: Paseo Arts Association
Telephone: 405-525-2688
Contact Name: Paige Powell
Website »

More information

James Bailey from Missoula, Montana, is ARTSPACE at Untitled's visiting Artist in Residence; his exhibition, Map-ify, is on view May 9th through July 6th.  "My work examines...

Cost: Free

Where:
ARTSPACE at Untitled
1 NE 3rd st
Oklahoma City, OK  73104
View map »


Telephone: 405.815.9995
Website »

More information

"Sandy Magrath: Dogs of the Southwest" art exhibit will be open May 1 - June 30, 2019, at the Chisholm Trail Heritage Center in Duncan, OK. A meet the artist reception will be 3:30 -...

Cost: $6 adults

Where:
Chisholm Trail Heritage Center
1000 Chisholm Trail Parkway
Duncan, OK  73533
View map »


Sponsor: Chisholm Trail Heritage Center
Telephone: 580.252.6692
Contact Name: Stacy Moore
Website »

More information

A nationally touring exhibit “Bison: Ancient. Massive. Wild.” will open May 24 at the Chisholm Trail Heritage Center in Duncan, OK. This exhibit explores the significance of...

Cost: $4 - $6

Where:
Chisholm Trail Heritage Center
1000 Chisholm Trail Parkway
Duncan, OK  73533
View map »


Sponsor: Chisholm Trail Heritage Center
Telephone: 580.252.6692
Contact Name: Toni Hopper
Website »

More information

Escape the ordinary, and learn about OKC from a different point of view. Relax in the climate controlled cabin on one of our 65’ cruisers, or enjoy the breeze on the...

Cost: Adult: $20 Seniors and Children: $15

Where:
Regatta Park Landing
701 S. Lincoln Blvd
Oklahoma City, OK  73119
View map »


Sponsor: Oklahoma River Cruises
Telephone: 405-702-7755
Contact Name: Che Loessberg
Website »

More information

Show More...
Show Less...

James Bailey from Missoula, Montana, is ARTSPACE at Untitled's visiting Artist in Residence; his exhibition, Map-ify, is on view May 9th through July 6th.  "My work examines...

Cost: Free

Where:
ARTSPACE at Untitled
1 NE 3rd st
Oklahoma City, OK  73104
View map »


Telephone: 405.815.9995
Website »

More information

Save $5 on a Dual Park Pass this Memorial Day Weekend! Get a full day of fun at Andy Alligator’s Fun Park and Water Park for only $29.99. A Dual Park Pass includes Unlimited Rides &...

Cost: Save $5 on a Dual Park Pass!

Where:
Andy Alligator's Fun Park & Water Park
3300 Market Place
Norman, OK  73072
View map »

More information

More than 90 visual artists will line the streets of the Historic Paseo Arts District, selling original artwork in a wide variety of media, from painting and photography to wood and jewelry, and...

Cost: Free

Where:
Paseo Arts District
3022 Paseo
Oklahoma City, OK  73103
View map »


Sponsor: Paseo Arts Association
Telephone: 405-525-2688
Contact Name: Paige Powell
Website »

More information

"Sandy Magrath: Dogs of the Southwest" art exhibit will be open May 1 - June 30, 2019, at the Chisholm Trail Heritage Center in Duncan, OK. A meet the artist reception will be 3:30 -...

Cost: $6 adults

Where:
Chisholm Trail Heritage Center
1000 Chisholm Trail Parkway
Duncan, OK  73533
View map »


Sponsor: Chisholm Trail Heritage Center
Telephone: 580.252.6692
Contact Name: Stacy Moore
Website »

More information

A nationally touring exhibit “Bison: Ancient. Massive. Wild.” will open May 24 at the Chisholm Trail Heritage Center in Duncan, OK. This exhibit explores the significance of...

Cost: $4 - $6

Where:
Chisholm Trail Heritage Center
1000 Chisholm Trail Parkway
Duncan, OK  73533
View map »


Sponsor: Chisholm Trail Heritage Center
Telephone: 580.252.6692
Contact Name: Toni Hopper
Website »

More information

Show More...
Show Less...

James Bailey from Missoula, Montana, is ARTSPACE at Untitled's visiting Artist in Residence; his exhibition, Map-ify, is on view May 9th through July 6th.  "My work examines...

Cost: Free

Where:
ARTSPACE at Untitled
1 NE 3rd st
Oklahoma City, OK  73104
View map »


Telephone: 405.815.9995
Website »

More information

A nationally touring exhibit “Bison: Ancient. Massive. Wild.” will open May 24 at the Chisholm Trail Heritage Center in Duncan, OK. This exhibit explores the significance of...

Cost: $4 - $6

Where:
Chisholm Trail Heritage Center
1000 Chisholm Trail Parkway
Duncan, OK  73533
View map »


Sponsor: Chisholm Trail Heritage Center
Telephone: 580.252.6692
Contact Name: Toni Hopper
Website »

More information

"Sandy Magrath: Dogs of the Southwest" art exhibit will be open May 1 - June 30, 2019, at the Chisholm Trail Heritage Center in Duncan, OK. A meet the artist reception will be 3:30 -...

Cost: $6 adults

Where:
Chisholm Trail Heritage Center
1000 Chisholm Trail Parkway
Duncan, OK  73533
View map »


Sponsor: Chisholm Trail Heritage Center
Telephone: 580.252.6692
Contact Name: Stacy Moore
Website »

More information

The Zarrow Pointe Retirement Community invites you to a presentation by Tulsa mayor G. T. Bynum on "Replacing Partisanship with Policy." Mayor Bynum will share his vision for...

Cost: Free

Where:
Zarrow Pointe
2025 E 71st St
Tulsa, OK  74136
View map »


Sponsor: Zarrow Pointe
Telephone: 864-921-2780
Contact Name: Aaliya Briggs
Website »

More information

Watch happy hour turn to golden hour while we fill the air with live music. For 5 consecutive Tuesday evenings, we invite OKC to come out after work to enjoy a variety of food, views,...

Cost: Free

Where:
Chisholm Creek
1316 W Memorial Rd
Oklahoma City, OK  73114
View map »


Sponsor: OkSessions.com
Contact Name: James
Website »

More information

Show More...
Show Less...

A nationally touring exhibit “Bison: Ancient. Massive. Wild.” will open May 24 at the Chisholm Trail Heritage Center in Duncan, OK. This exhibit explores the significance of...

Cost: $4 - $6

Where:
Chisholm Trail Heritage Center
1000 Chisholm Trail Parkway
Duncan, OK  73533
View map »


Sponsor: Chisholm Trail Heritage Center
Telephone: 580.252.6692
Contact Name: Toni Hopper
Website »

More information

"Sandy Magrath: Dogs of the Southwest" art exhibit will be open May 1 - June 30, 2019, at the Chisholm Trail Heritage Center in Duncan, OK. A meet the artist reception will be 3:30 -...

Cost: $6 adults

Where:
Chisholm Trail Heritage Center
1000 Chisholm Trail Parkway
Duncan, OK  73533
View map »


Sponsor: Chisholm Trail Heritage Center
Telephone: 580.252.6692
Contact Name: Stacy Moore
Website »

More information

James Bailey from Missoula, Montana, is ARTSPACE at Untitled's visiting Artist in Residence; his exhibition, Map-ify, is on view May 9th through July 6th.  "My work examines...

Cost: Free

Where:
ARTSPACE at Untitled
1 NE 3rd st
Oklahoma City, OK  73104
View map »


Telephone: 405.815.9995
Website »

More information

Show More...
Show Less...

James Bailey from Missoula, Montana, is ARTSPACE at Untitled's visiting Artist in Residence; his exhibition, Map-ify, is on view May 9th through July 6th.  "My work examines...

Cost: Free

Where:
ARTSPACE at Untitled
1 NE 3rd st
Oklahoma City, OK  73104
View map »


Telephone: 405.815.9995
Website »

More information

A nationally touring exhibit “Bison: Ancient. Massive. Wild.” will open May 24 at the Chisholm Trail Heritage Center in Duncan, OK. This exhibit explores the significance of...

Cost: $4 - $6

Where:
Chisholm Trail Heritage Center
1000 Chisholm Trail Parkway
Duncan, OK  73533
View map »


Sponsor: Chisholm Trail Heritage Center
Telephone: 580.252.6692
Contact Name: Toni Hopper
Website »

More information

"Sandy Magrath: Dogs of the Southwest" art exhibit will be open May 1 - June 30, 2019, at the Chisholm Trail Heritage Center in Duncan, OK. A meet the artist reception will be 3:30 -...

Cost: $6 adults

Where:
Chisholm Trail Heritage Center
1000 Chisholm Trail Parkway
Duncan, OK  73533
View map »


Sponsor: Chisholm Trail Heritage Center
Telephone: 580.252.6692
Contact Name: Stacy Moore
Website »

More information

Show More...
Show Less...

James Bailey from Missoula, Montana, is ARTSPACE at Untitled's visiting Artist in Residence; his exhibition, Map-ify, is on view May 9th through July 6th.  "My work examines...

Cost: Free

Where:
ARTSPACE at Untitled
1 NE 3rd st
Oklahoma City, OK  73104
View map »


Telephone: 405.815.9995
Website »

More information

"Sandy Magrath: Dogs of the Southwest" art exhibit will be open May 1 - June 30, 2019, at the Chisholm Trail Heritage Center in Duncan, OK. A meet the artist reception will be 3:30 -...

Cost: $6 adults

Where:
Chisholm Trail Heritage Center
1000 Chisholm Trail Parkway
Duncan, OK  73533
View map »


Sponsor: Chisholm Trail Heritage Center
Telephone: 580.252.6692
Contact Name: Stacy Moore
Website »

More information

A nationally touring exhibit “Bison: Ancient. Massive. Wild.” will open May 24 at the Chisholm Trail Heritage Center in Duncan, OK. This exhibit explores the significance of...

Cost: $4 - $6

Where:
Chisholm Trail Heritage Center
1000 Chisholm Trail Parkway
Duncan, OK  73533
View map »


Sponsor: Chisholm Trail Heritage Center
Telephone: 580.252.6692
Contact Name: Toni Hopper
Website »

More information

Show More...
Show Less...

Junk Utopia returns to the Centennial Building at the State Fair Park. Bringing some of the best vintage, retro, handmade, junk, antique, decor, salvage and boutique vendors to OKC! Free...

Cost: Free

Where:
State Fairgrounds - Centennial Building
609 Kiamichi Pl
Oklahoma City, OK  73107
View map »


Sponsor: Revolve Productions
Telephone: 405.810.6977
Contact Name: Tobi Coleman
Website »

More information

James Bailey from Missoula, Montana, is ARTSPACE at Untitled's visiting Artist in Residence; his exhibition, Map-ify, is on view May 9th through July 6th.  "My work examines...

Cost: Free

Where:
ARTSPACE at Untitled
1 NE 3rd st
Oklahoma City, OK  73104
View map »


Telephone: 405.815.9995
Website »

More information

"Sandy Magrath: Dogs of the Southwest" art exhibit will be open May 1 - June 30, 2019, at the Chisholm Trail Heritage Center in Duncan, OK. A meet the artist reception will be 3:30 -...

Cost: $6 adults

Where:
Chisholm Trail Heritage Center
1000 Chisholm Trail Parkway
Duncan, OK  73533
View map »


Sponsor: Chisholm Trail Heritage Center
Telephone: 580.252.6692
Contact Name: Stacy Moore
Website »

More information

A nationally touring exhibit “Bison: Ancient. Massive. Wild.” will open May 24 at the Chisholm Trail Heritage Center in Duncan, OK. This exhibit explores the significance of...

Cost: $4 - $6

Where:
Chisholm Trail Heritage Center
1000 Chisholm Trail Parkway
Duncan, OK  73533
View map »


Sponsor: Chisholm Trail Heritage Center
Telephone: 580.252.6692
Contact Name: Toni Hopper
Website »

More information

Oklahoma Modern Music Collective presents the debut concert for the ensemble "nu" - including an eclectic program in a resonant and beautiful space. Program: And Legions...

Cost: Free

Where:
Artspace at Untitled
1 NE 3rd Street
Oklahoma City, OK  73104
View map »


Telephone: 405.815.9995
Website »

More information

Escape the ordinary, and learn about OKC from a different point of view. Relax in the climate controlled cabin on one of our 65’ cruisers, or enjoy the breeze on the...

Cost: Adult: $20 Seniors and Children: $15

Where:
Regatta Park Landing
701 S. Lincoln Blvd
Oklahoma City, OK  73119
View map »


Sponsor: Oklahoma River Cruises
Telephone: 405-702-7755
Contact Name: Che Loessberg
Website »

More information

America’s largest interactive comedy murder mystery dinner show is now playing at the Skirvin Hilton Hotel. At The Dinner Detective, you’ll tackle a challenging crime while you...

Cost: $59.95

Where:
The Skirvin Hilton
1 Park Ave
Oklahoma City, OK  73102
View map »


Sponsor: The Dinner Detective
Telephone: 866.496.0535
Website »

More information

Let’s kick off Her Flag, including a toast at 7 p.m.! Marilyn Artus has been working on Her Flag since she came up with the idea in the summer of 2017. She is finally...

Cost: Free

Where:
Artspace at Untitled
1 NE 3rd Street
Oklahoma City, OK  73104
View map »


Telephone: 405.815.9995
Website »

More information

Let’s kick off Her Flag on June 1, from 6 - 9 p.m. and a toast at 7 p.m.! Marilyn Artus has been working on Her Flag since she came up with the idea in the summer of 2017. She is...

Cost: Free

Where:
Artspace at Untitled
1 NE 3rd Street
Oklahoma City, OK  73104
View map »


Sponsor: Artspace at Untitled
Telephone: 405.815.9995
Website »

More information

The evening Cocktail Cruise offers stunning views of the downtown skyline, the Boathouse District & Finish Line Tower, the Wheeler Ferris wheel and, quite possibly, an amazing...

Cost: Adult: $20 Seniors and Children: $15

Where:
Regatta Park Landing
701 S. Lincoln Blvd
Oklahoma City, OK  73119
View map »


Sponsor: Oklahoma River Cruises
Telephone: 405-702-7755
Contact Name: Che Loessberg
Website »

More information

The evening Cocktail Cruise offers stunning views of the downtown skyline, the Boathouse District & Finish Line Tower, the Wheeler Ferris Wheel, and quite possibly an amazing Oklahoma...

Cost: Adults $20; Seniors and Children $15

Where:
Regatta Park Landing
701 S. Lincoln Blvd
Oklahoma City, OK  73119
View map »


Sponsor: Oklahoma River Cruises
Telephone: 405-702-7755
Contact Name: Che Loessberg
Website »

More information

Show More...
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