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Lydia Benham: The Speed of Innovation

Talking tech with an OKC app developer



Lydia Benham

 


The term “game-changer” is usually hyperbole, especially in the world of technology. With countless apps hitting the market every year, they can’t all be changing the face of the industry they target. Still, it does happen occasionally … however, when something unique comes along, in spite of its ease of use or obvious benefits, the change of thinking required to adapt it is often difficult to foster.    
 

Lydia Benham, a Classen SAS and OU graduate, surveyed Oklahoma City to find what need she could meet with a tech startup. That approach was interesting in itself; why not just pursue the thing you studied in college (art, in Benham’s case)? In a very real sense, though, her polling of the city’s needs is much more strategic than starting yet another bakery or florist or gallery, all tasks that could utilize her creative side.
    
Instead, Benham created BlazeJobs, an online hiring app that connects employers with employees in high-turnover jobs like food service and retail. “We found out that the culture still has not adjusted to the immediacy of mobile apps,” Benham says. “They were still using signs on their windows or services like Craigslist.”

The app features a remarkably simple user interface and the ability to tailor personal profiles so that a sous chef or dishwasher need not be inundated with each other’s openings, and employers can plug in exactly what skills are required for a specific position. No wasting time scrolling through reams of employment applications or the hyperlink nightmare that is Craigslist. The rate of adaptation around the industry has been astonishing, including being selected for “Start Up Alley” at the 2016 National Restaurant Association’s annual convention.

Benham attributes some of the success to partnering with local restaurant groups for the beta version. “We were getting input from employers and we plugged those suggestions into the actual build, which means we created something they actually need,” she says. What happens, though, when an industry is not quite ready for something so innovative because they are bogged down in old ways of thinking?



If you think things are moving fast now, just wait five years.

Lydia Benham
 


You said user acceptance was one of your primary obstacles to success with BlazeJobs. How exactly was it a problem? “When you come into a market and you have something that really does change the way people do a common task, it creates the need to completely shift gears. We got rid of tedious steps and archaic processes, but that’s no good if you can’t get someone to download the app, which takes three seconds. We discovered that education and marketing only get you to a certain point, and then you have to get people to actually download the app. Once they do, they change their way of thinking.”

Did you encounter other obstacles in the OKC market? “Surprisingly few. Once we partnered with employers, we eliminated one obstacle – making something that no one needed – and then user acceptance. One obstacle turned out to be a benefit. When you work in technology, you do most of the work behind the glass, so to speak, but the culture of Oklahoma City is based on relationships. Coming from the tech world, the value of relationships was not something I factored, but now I have a relationship with the people I bank with, and we are partnering with Work Ready Oklahoma, a program to put financially vulnerable people back to work. Once we figured out that Midwestern model of building relationships like that, it opened so many doors for us.”

How did an art major end up in tech development? “I have a background in the arts, yes, but I like creativity at different levels, too. I like building things, combining people to make a team, pulling things together, sketching out ideas. One of the most exciting aspects of BlazeJobs was to see this international team come together in a locally focused community. We have contractors from here, Belarus, Buenos Aires and Nashville.”

What do you mean by locally focused? “The barriers to entry in Oklahoma City are very low because the climate for startups is excellent here. It helped that there is no one in Oklahoma doing what we’re doing, but we also discovered how focused people are on working with locals. Because I’m a native Oklahoman and my business is here, I was able to say, ‘Hey, this is something we put together. We’re local. We’re here, working with you.’ People in Oklahoma really respond to that because they love local and they love homegrown.”
Where is tech headed in OKC? “We will start to see a lot of high-tech solutions integrating software and hardware over the next three years that will simplify processes and create bottom-dollar savings for businesses. We are also moving into an age where the millennials will outnumber everyone else in the workforce, so adoption rate of new technology will start to increase dramatically. If you think things are moving fast now, just wait five years. We’ll all be scratching our heads and wondering what the hell happened. At least my grandmother will.”

 

 

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Calendar

January 2019

Through March 2019, Oklahoma Contemporary is partnering with Madison Square Park Conservancy to bring Erwin Redl’s installation Whiteout to Campbell Art Park. Whiteout is comprised of...

Cost: Free

Where:
Campbell Art Park
NW 11th and Broadway
Oklahoma City, OK  73103
View map »


Sponsor: Oklahoma Contemporary
Telephone: 405.951.0000
Contact Name: Lori Brooks
Website »

More information

Visitors to Heard Natural Science Museum & Wildlife Sanctuary will be able to let their imaginations run wild as they travel back in time with life-size animatronic dinosaurs along a half-mile...

Where:
Heard Natural Science Museum & Wildlife Sanctuary
1 Nature Place
McKinney, TX  75069
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Sponsor: Heard Natural Science Museum & Wildlife Sanctuary
Telephone: 972.562.5566
Contact Name: Stephanie Jennings
Website »

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Men and women from across the American West played critical roles - both “over there” and on the home front - in helping the Allies win World War I. The National Cowboy & Western...

Cost: $12.50

Where:
National Cowboy & Western Heritage Museum
1700 Northeast 63rd Street
Oklahoma City, OK  73111
View map »


Telephone: 405.478.2250
Contact Name: Jenni
Website »

More information

ArtNow is Oklahoma Contemporary's annual exhibition of Oklahoma-based contemporary artists. It closes with art sale - the first big party of the year with cocktails, tastemakers and the...

Cost: Free

Where:
Oklahoma Contemporary
3000 General Pershing Blvd
Oklahoma City, OK  73107
View map »


Sponsor: Oklahoma Contemporary
Telephone: 405.951.0000
Contact Name: Lori Brooks
Website »

More information

Show More...
Show Less...

Through March 2019, Oklahoma Contemporary is partnering with Madison Square Park Conservancy to bring Erwin Redl’s installation Whiteout to Campbell Art Park. Whiteout is comprised of...

Cost: Free

Where:
Campbell Art Park
NW 11th and Broadway
Oklahoma City, OK  73103
View map »


Sponsor: Oklahoma Contemporary
Telephone: 405.951.0000
Contact Name: Lori Brooks
Website »

More information

Men and women from across the American West played critical roles - both “over there” and on the home front - in helping the Allies win World War I. The National Cowboy & Western...

Cost: $12.50

Where:
National Cowboy & Western Heritage Museum
1700 Northeast 63rd Street
Oklahoma City, OK  73111
View map »


Telephone: 405.478.2250
Contact Name: Jenni
Website »

More information

ArtNow is Oklahoma Contemporary's annual exhibition of Oklahoma-based contemporary artists. It closes with art sale - the first big party of the year with cocktails, tastemakers and the...

Cost: Free

Where:
Oklahoma Contemporary
3000 General Pershing Blvd
Oklahoma City, OK  73107
View map »


Sponsor: Oklahoma Contemporary
Telephone: 405.951.0000
Contact Name: Lori Brooks
Website »

More information

Show More...
Show Less...

Through March 2019, Oklahoma Contemporary is partnering with Madison Square Park Conservancy to bring Erwin Redl’s installation Whiteout to Campbell Art Park. Whiteout is comprised of...

Cost: Free

Where:
Campbell Art Park
NW 11th and Broadway
Oklahoma City, OK  73103
View map »


Sponsor: Oklahoma Contemporary
Telephone: 405.951.0000
Contact Name: Lori Brooks
Website »

More information

Visitors to Heard Natural Science Museum & Wildlife Sanctuary will be able to let their imaginations run wild as they travel back in time with life-size animatronic dinosaurs along a half-mile...

Where:
Heard Natural Science Museum & Wildlife Sanctuary
1 Nature Place
McKinney, TX  75069
View map »


Sponsor: Heard Natural Science Museum & Wildlife Sanctuary
Telephone: 972.562.5566
Contact Name: Stephanie Jennings
Website »

More information

Men and women from across the American West played critical roles - both “over there” and on the home front - in helping the Allies win World War I. The National Cowboy & Western...

Cost: $12.50

Where:
National Cowboy & Western Heritage Museum
1700 Northeast 63rd Street
Oklahoma City, OK  73111
View map »


Telephone: 405.478.2250
Contact Name: Jenni
Website »

More information

ArtNow is Oklahoma Contemporary's annual exhibition of Oklahoma-based contemporary artists. It closes with art sale - the first big party of the year with cocktails, tastemakers and the...

Cost: Free

Where:
Oklahoma Contemporary
3000 General Pershing Blvd
Oklahoma City, OK  73107
View map »


Sponsor: Oklahoma Contemporary
Telephone: 405.951.0000
Contact Name: Lori Brooks
Website »

More information

Show More...
Show Less...

Through March 2019, Oklahoma Contemporary is partnering with Madison Square Park Conservancy to bring Erwin Redl’s installation Whiteout to Campbell Art Park. Whiteout is comprised of...

Cost: Free

Where:
Campbell Art Park
NW 11th and Broadway
Oklahoma City, OK  73103
View map »


Sponsor: Oklahoma Contemporary
Telephone: 405.951.0000
Contact Name: Lori Brooks
Website »

More information

Visitors to Heard Natural Science Museum & Wildlife Sanctuary will be able to let their imaginations run wild as they travel back in time with life-size animatronic dinosaurs along a half-mile...

Where:
Heard Natural Science Museum & Wildlife Sanctuary
1 Nature Place
McKinney, TX  75069
View map »


Sponsor: Heard Natural Science Museum & Wildlife Sanctuary
Telephone: 972.562.5566
Contact Name: Stephanie Jennings
Website »

More information

Men and women from across the American West played critical roles - both “over there” and on the home front - in helping the Allies win World War I. The National Cowboy & Western...

Cost: $12.50

Where:
National Cowboy & Western Heritage Museum
1700 Northeast 63rd Street
Oklahoma City, OK  73111
View map »


Telephone: 405.478.2250
Contact Name: Jenni
Website »

More information

ArtNow is Oklahoma Contemporary's annual exhibition of Oklahoma-based contemporary artists. It closes with art sale - the first big party of the year with cocktails, tastemakers and the...

Cost: Free

Where:
Oklahoma Contemporary
3000 General Pershing Blvd
Oklahoma City, OK  73107
View map »


Sponsor: Oklahoma Contemporary
Telephone: 405.951.0000
Contact Name: Lori Brooks
Website »

More information

Show More...
Show Less...

Through March 2019, Oklahoma Contemporary is partnering with Madison Square Park Conservancy to bring Erwin Redl’s installation Whiteout to Campbell Art Park. Whiteout is comprised of...

Cost: Free

Where:
Campbell Art Park
NW 11th and Broadway
Oklahoma City, OK  73103
View map »


Sponsor: Oklahoma Contemporary
Telephone: 405.951.0000
Contact Name: Lori Brooks
Website »

More information

Visitors to Heard Natural Science Museum & Wildlife Sanctuary will be able to let their imaginations run wild as they travel back in time with life-size animatronic dinosaurs along a half-mile...

Where:
Heard Natural Science Museum & Wildlife Sanctuary
1 Nature Place
McKinney, TX  75069
View map »


Sponsor: Heard Natural Science Museum & Wildlife Sanctuary
Telephone: 972.562.5566
Contact Name: Stephanie Jennings
Website »

More information

Men and women from across the American West played critical roles - both “over there” and on the home front - in helping the Allies win World War I. The National Cowboy & Western...

Cost: $12.50

Where:
National Cowboy & Western Heritage Museum
1700 Northeast 63rd Street
Oklahoma City, OK  73111
View map »


Telephone: 405.478.2250
Contact Name: Jenni
Website »

More information

ArtNow is Oklahoma Contemporary's annual exhibition of Oklahoma-based contemporary artists. It closes with art sale - the first big party of the year with cocktails, tastemakers and the...

Cost: Free

Where:
Oklahoma Contemporary
3000 General Pershing Blvd
Oklahoma City, OK  73107
View map »


Sponsor: Oklahoma Contemporary
Telephone: 405.951.0000
Contact Name: Lori Brooks
Website »

More information

You weren't going to keep them anyway. Break your resolutions in style with your girlfriends: check out The Melting Pot's special Resolution Buster Ladies’ Night Out. The evening will...

Cost: $29.95 per person

Where:
The Melting Pot
4 E. Sheridan Ave
Oklahoma City, OK  73104
View map »


Telephone: 405.235.1000
Contact Name: Rob Fazle
Website »

More information

Find your new fave on 1/17! The COOP Showcase brings local artists together for a live concert experience you won't find anywhere else. 

Cost: $10

Where:
Tower Theatre
425 NW 23rd St
Oklahoma City, OK  73103
View map »


Sponsor: Tower Theatre
Telephone: 405.708.6937
Website »

More information

Show More...
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Through March 2019, Oklahoma Contemporary is partnering with Madison Square Park Conservancy to bring Erwin Redl’s installation Whiteout to Campbell Art Park. Whiteout is comprised of...

Cost: Free

Where:
Campbell Art Park
NW 11th and Broadway
Oklahoma City, OK  73103
View map »


Sponsor: Oklahoma Contemporary
Telephone: 405.951.0000
Contact Name: Lori Brooks
Website »

More information

Visitors to Heard Natural Science Museum & Wildlife Sanctuary will be able to let their imaginations run wild as they travel back in time with life-size animatronic dinosaurs along a half-mile...

Where:
Heard Natural Science Museum & Wildlife Sanctuary
1 Nature Place
McKinney, TX  75069
View map »


Sponsor: Heard Natural Science Museum & Wildlife Sanctuary
Telephone: 972.562.5566
Contact Name: Stephanie Jennings
Website »

More information

Men and women from across the American West played critical roles - both “over there” and on the home front - in helping the Allies win World War I. The National Cowboy & Western...

Cost: $12.50

Where:
National Cowboy & Western Heritage Museum
1700 Northeast 63rd Street
Oklahoma City, OK  73111
View map »


Telephone: 405.478.2250
Contact Name: Jenni
Website »

More information

ArtNow is Oklahoma Contemporary's annual exhibition of Oklahoma-based contemporary artists. It closes with art sale - the first big party of the year with cocktails, tastemakers and the...

Cost: Free

Where:
Oklahoma Contemporary
3000 General Pershing Blvd
Oklahoma City, OK  73107
View map »


Sponsor: Oklahoma Contemporary
Telephone: 405.951.0000
Contact Name: Lori Brooks
Website »

More information

Tickets are now on sale for the the first must-attend party of 2019 - featuring signature cocktails, tastemakers and live art-making! ArtNow is your opportunity to party with a purpose and purchase...

Cost: $75-$150

Where:
Oklahoma Contemporary
3000 General Pershing Blvd
Oklahoma City, OK  73107
View map »


Sponsor: Oklahoma Contemporary
Telephone: 405.951.0000
Contact Name: Lori Brooks
Website »

More information

Show More...
Show Less...

Through March 2019, Oklahoma Contemporary is partnering with Madison Square Park Conservancy to bring Erwin Redl’s installation Whiteout to Campbell Art Park. Whiteout is comprised of...

Cost: Free

Where:
Campbell Art Park
NW 11th and Broadway
Oklahoma City, OK  73103
View map »


Sponsor: Oklahoma Contemporary
Telephone: 405.951.0000
Contact Name: Lori Brooks
Website »

More information

Visitors to Heard Natural Science Museum & Wildlife Sanctuary will be able to let their imaginations run wild as they travel back in time with life-size animatronic dinosaurs along a half-mile...

Where:
Heard Natural Science Museum & Wildlife Sanctuary
1 Nature Place
McKinney, TX  75069
View map »


Sponsor: Heard Natural Science Museum & Wildlife Sanctuary
Telephone: 972.562.5566
Contact Name: Stephanie Jennings
Website »

More information

Men and women from across the American West played critical roles - both “over there” and on the home front - in helping the Allies win World War I. The National Cowboy & Western...

Cost: $12.50

Where:
National Cowboy & Western Heritage Museum
1700 Northeast 63rd Street
Oklahoma City, OK  73111
View map »


Telephone: 405.478.2250
Contact Name: Jenni
Website »

More information

Celebrate during MLK weekend with fun! From Saturday 1/19 through Monday 1/21, experience our Winter Fun Pass for just $19.95! This pass includes unlimited laser tag, bumper cars, frog hopper, kidz...

Cost: 19.95

Where:
Andy Alligator's Fun Park
3300 Market Place Dr
Norman, OK  73072
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Sponsor: Andy Alligator's Fun Park
Telephone: 405.321.7275
Website »

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America’s largest interactive comedy murder mystery dinner show is now playing at the Skirvin Hilton Hotel. At The Dinner Detective, you’ll tackle a challenging crime while you...

Cost: $59.95

Where:
The Skirvin Hilton
1 Park Ave
Oklahoma City, OK  73102
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Sponsor: The Dinner Detective
Telephone: 866.496.0535
Website »

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