Naturopath doctor Tabatha Carr prepared her first batch of chocolate on her kitchen stove. While she knew it was delicious, she never imagined she would one day be selling it in 20 states at 150 Whole Foods Market stores. Carr’s Good Girl Chocolate is certainly “good” in many aspects—as it is tasty, bean-to-bar, certified organic chocolate, free from dairy, gluten, soy and preservatives. It is also a product of Carr’s amazing health journey and passion to serve others.
At 16, Carr was prescribed a blood pressure medication following concerns about stroke risks. By her early 30s, she was on three blood pressure pills, pre-diabetic and facing hormonal issues. Many women in her family had undergone hysterectomies by age 40, and Carr was determined to avoid surgery.
So Carr drastically changed her diet and began taking supplements. After 30 days of incorporating these changes, her health stabilized. Eventually, she lost 80 pounds and was able to come off the medications. This experience inspired her to study naturopathic medicine at Oklahoma City University so she could help others. However, it was her nutritious, delicious chocolate that would determine the shape of her career.
Good Girl Chocolate is rooted in Carr’s time on the raw food diet. To satisfy her sweet cravings and keep within the diet’s guidelines, she began making her own chocolate. She would carefully select the purest ingredients and melt them to no more than 112 degrees.
“My mom tasted my chocolate and said, ‘This is some darn good chocolate,’” Carr recalled. That maternal seal of approval encouraged Carr to pitch her product to QVC at the Texas Women’s Conference.
“Out of the hundreds of people that applied, they only chose 30 companies, and I was one of the 30,” said Carr. “The food buyer said, ‘This is the best dairy-free chocolate I have ever tasted,’ and that was confirmation for me that I have something.”
However, Carr lacked experience and product development. So, she diligently perfected her process and product, and five years after her initial pitch, she became the first dairy-free chocolate to go live on QVC. Her star power continued: She received a grant from Beyonce’s BeyGOOD Foundation, and her chocolate was included in the Grammy Awards gift bags twice. Then, in 2022, she won the regional Whole Foods Pitch Competition.
“I feel so grateful because I stepped out on faith, and everything that we’ve been able to accomplish and the milestones, I just consider it such a blessing,” she said.
Carr’s influence extends beyond tasty treats. Her wellness company, Living and Loving Life, offers free online courses on metabolic syndrome, weight management and stress reduction. She wanted to make the content readily available to everyone, reflecting her value of serving others.
“I believe that this is what we were put on Earth to do,” said Carr. “One of the things that my dad, who is a pastor, always told me is, ‘You can’t take it with you, so leave a legacy of love and compassion.’”
Carr generously gives her time, mentoring and volunteering, as well as her Good Girl Chocolate. To date, she has donated more than 1,000 pounds of chocolate to charitable causes.
