Expanding Classen Curve - 405 Magazine

Expanding Classen Curve

Multimillion-dollar expansion, new businesses for the local development  


Classen Curve owner Washington Prime is adding new businesses to the area with an $11.5 million expansion.

The Ohio-based real estate group says new businesses Athleta, Evereve and Soft Surroundings, as well as Board Room Salon for Men and Francesca’s, will be a part of the growth – the first phase of which is set to open between October and December this year.

Washington Prime, which took ownership of Classen Curve in February 2014, says worldwide chain Bassett Furniture and nationwide group Cos Bar would be going into existing retail space.

The space BD Homes once occupied at N Classen Boulevard is set to get a new tenant, according to Marketing Director Shannon Barghols, who said they were in the “final stages of negotiations with another tenant to take the BD Home space.”

“The property (Classen Curve) is thriving,” she says, “which is why it makes sense for the landlord to invest in offering additional square footage for new retailers.”

Brittany Beese, head baker at nearby Green Goodies, said the area looks fuller compared to a year ago when there were a lot of empty retail spaces.

“I’m excited about the new development,” she says. “It will bring in a lot more foot traffic, especially in the evening, which tends to be our slowest time.”

Beese, who has been working at the eight-year-old, Oklahoma City-based cupcakery and café for two years, said construction already had started on the new 30,000-square-foot development, which had affected their business.

“We have lost parking as a result of the construction and there were a few days when we were without power, but I see it at a short-term problem for a long-term gain,” she says.

Kiley Raper, CEO of Oklahoma Retail Merchants Association, says the new development is a “welcome indicator of a strong local economy,” adding, “it’s great to see areas where growth of retail centers is thriving.”

When asked whether she has any concerns over the lack of local businesses moving into the retail center, Raper responds: “I think attracting local businesses to this expansion will come as these national businesses are installed. This part of Oklahoma City notoriously is supportive of unique local businesses, and I think we'll see Okies fill in many of the spaces still available in the complex.”