Located in the heart of Midtown, The Black Scintilla carries a variety of items from clothing to novelty gifts. Store owner Rachael Gruntmeir is proud to offer affordable women’s apparel ranging from sizes small to 3xl. From sassy and snarky giftable items to apparel for all, you’re sure to fall in love with this inclusive and affordable boutique.
“Our ageless style offers an environment in which everyone feels welcome and can find something to fit their taste,” Gruntmeir said.
The biggest factor that sets The Black Scintilla apart from other boutiques is Gruntmeir’s dedication to inclusivity. While traditional apparel boutiques may only carry sizes small to large, the boutique is committed to making all women, regardless of shape, size or age, feel their absolute best all while also being affordable.
“There is nothing I love more about my business than being a shop that is inclusive of all people,” Gruntmeir said. “It never gets old when a woman walks in the store and discovers that we are size inclusive and affordable. The look of shock, smile on her face, and sincere thank you’s are so rewarding and keep us striving for continued success. Because we truly do believe that everyone deserves to feel beautiful.”
Gruntmeir is proud to be part of the 405 small business scene for many reasons.
“We are able to connect with our customers one on one, know their preferences, personally memorize their sizes, favorite styles and the names of their pets,” she said. “When Terry comes in to shop for his wife Cindy, we instantly know what he should get her and that she’s going to love it!”
When you shop at The Black Scintilla, you’ll always see a familiar face behind the counter.
“We love being part of Midtown because the area specifically allows you to meet a very diverse group of people,” Gruntmeir said. “Whether it’s neighbors stopping by who are out on a walk with their dog, a regular customer stopping in to check out new arrivals or a visitor from out of town. We love being part of the neighborhood atmosphere.”