Plenty Mercantile’s Abundant Pleasures - 405 Magazine

Plenty Mercantile’s Abundant Pleasures

The pioneering entrepreneurs of Automobile Alley boutique Plenty Mercantile discuss some of their favorite merchandise.


Of all the recent progress in retail in the downtown/midtown area, you have to give props to the owners of Plenty Mercantile. The brainchild of Traci Walton, her daughter Brittney Matlock and Chris England, this store was one of the first to venture into an area that was just barely getting its footing.

It’s one of a kind, practically unparalleled in uniqueness from the layout to the products, the service – and did we mention the rooftop event space that hosts everything from yoga to weddings? One of a kind is actually an understatement. If you knew the aforementioned trio, you wouldn’t be surprised – they said, “We didn’t dream of having a store, but each of us did want to create something that calls upon our talents and connects us to our wonderful city. Coming together was the perfect storm for what we now know as Plenty Mercantile.”

(clockwise from top left) Snooter Doot felt tomato pillow, made in Seattle // Handmade horsehair tassel by Fredericks & May // Champion trophy by Idlewild Co., made in Kansas City, available in red, yellow, black, gray and white; the double-sided insert is a perfect opportunity to customize a note for your own champion // Felt Bowtie Rabbit pillow, made in India

(clockwise from top left) This Must Be the Place print, handprinted in America, by Idlewild Co. // Hand-punched, three-dimensional tin star, available in three sizes; Traci says, “We visited the production facility in San Miguel de Allende, Mexico, and took part in the process.” // Cylinder champagne flutes, made in Columbia from recycled glass // Decoupaged glass tray, made by hand in Brooklyn and available in custom designs and various sizes

(clockwise from top right) Felt quote pennant, made in America and available in 15 slogans // Jumbo Hurricane vase with base, made in Columbia from hand-blown recycled glass; shown with an 8-by-6 inch Santa Rosa soy candle, handmade in San Miguel de Allende, Mexico. // Steven Stolman’s Confessions of a Serial Entertainer, printed on Forest Stewardship Council-certified paper // Hand-beaded crystal rosary necklaces with hand-cast bronze charms, made in Edmond by Love Tokens Jewelry

► Chosen With Care

Traci believes that having the right things is not only important, it’s like a mission. “We approach products with the understanding that there is no perfectly sustainable product, but we can support the makers making wise decisions and beautiful products. When a product has thoughtful packaging and design, we’ve found there is a high probability it also was fabricated in an intentional manner.

“As a rule of thumb, we purchase products that take our breath away. We believe when you put together those pieces you adore, it becomes an extension of yourself.”

That attention to detail and the level of thoughtfulness is one of the things that makes Plenty so inviting; don’t be surprised if you feel an urge to linger.