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Tony Morton: Being Allies in Art

Breaking down barriers between artists and patrons



 

Tony Morton specializes in relationships of a unique sort. The art dealer and owner of Kasum Contemporary Fine Art in the Plaza District is at the hub of a special network he has created that includes a broad spectrum of artists and patrons.

The hard part is helping all parties find what is most deeply satisfying and intriguing to them, whether they are creator or consumer. And if that happens, the business side of things will work.
    
Both artists and art patrons need an experienced ear, someone who easily interacts with both perspectives. And that means careful listening, which produces a deep understanding of both parties in an art sale.

Patron Support Patrons often are intimidated with the process of buying art. That’s where Morton comes in.
    
“With the people who come in here, the hardest thing to do is break down the barrier,” he says about those who think that a gallery is the same as a museum. In this setting, people are expected to interact, talk about their preferences and ask him questions.
    
He says “education is the hardest part” of what he does with prospective purchasers. It is a necessary process of carefully listening to the patron, understanding what appeals to them and then helping them learn ways to talk about what they like in art.
    
Morton wants his patrons to think of their relationship not as gallery/client, but as “allies.”

Artist Support Morton is not an artist; his background is in marketing. But his wife, printmaker and mixed media artist Stacey D. Miller, keeps him in touch with the artistic process. Their long-term relationship has helped in his understanding of what types of support artists need in order to pursue a career.
    
“Where most gallerists have purely a market experience, I’ve also had the opportunity to stand behind, be a patron for, struggle through the experience of actually being an artist. So it’s provided me with quite a bit of insight,” Morton says.
    
He understands the frustrations and needs that artists have.
    
Currently, Kasum Gallery is working with 54 artists and has a list of about 150 regular patrons who buy art that is larger than 30-by-30 inches, with another 500 occasionally buying smaller pieces.
    
A key element of Morton’s work is helping artists to understand what elements or aspects of their particular art are the most appealing to his patrons. And that means helping artists to understand criticism that may be upsetting. After all, art comes from deep within, so criticism can seem deeply personal. But it’s not. It’s commentary on how someone else perceives the work and has little to do with the artist as a person.
    
“I think that a lot of times when an artist is upset initially, that’s the deal,” Morton says about helping artists to keep criticism in perspective. “They are staying in their own perspective.”
    
Expanding the understanding of perspectives gives Morton the capacity to help patrons acquire art that is meaningful, and to help artists make a living and see their work have an impact on the lives of others. And when that happens, art adds value to people’s lives.

 

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Calendar

December 2017

Ted Moore Auto Group has signed up six of its automotive dealership stores to collect food for the Regional Food Bank of Oklahoma this holiday season. The food drives will be held in the stores at...

Cost: Free

Where:
, OK


Sponsor: Ted Moore Auto Group
Telephone: 405.609.3455
Contact Name: Michelle Gray
Website »

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Santa’s Wonderland returns to Bass Pro Shops, and Oklahoma City-area families are invited to enjoy this magical Christmas village, offering free photos with Santa and free family holiday...

Cost: Free

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200 Bass Pro Dr.
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The spectacular Oklahoma holiday tradition returns with a stunning set and sparkling costumes in Lyric's production of Charles Dickens' classic, A Christmas Carol. Go on a magical journey...

Cost: $30-60 (military/child discounts available)

Where:
Lyric Theatre of Oklahoma
1727 NW 16th St
Oklahoma City, OK  73106
View map »


Sponsor: Lyric Theatre of Oklahoma
Telephone: 405.524.9312
Contact Name: Cynthia Bedford
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Rockin' vibes with Oklahoma's Adam Miller. NOIR serves craft cocktails, delish food, and BRUNCH after 10:30p! No Cover! Smoke- and Vape-Free

Cost: Free

Where:
NOIR Bistro & Bar
701 W Sheridan Ave
Oklahoma City, OK  73102
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Sponsor: NOIR Bistro & Bar
Telephone: 405.208.4233
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This marks the first time this remarkable collection has been exhibited internationally. OKCMOA will present some of the most important works from the Victoria and Albert’s outstanding...

Cost: Free with admission

Where:
Oklahoma City Museum of Art
415 Couch Dr.
Oklahoma City, OK  73102
View map »


Telephone: 405.236.3100
Website »

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Where:
OKC Museum of Art
415 Couch
OKC, OK  73102
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Telephone: 405.236.3100
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More information

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Cost: Free with admission

Where:
Oklahoma City Museum of Art
415 Couch Dr.
Oklahoma City, OK  73102
View map »


Telephone: 405.236.3100
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Our working ceramics studio boasts six working instructors, several studio volunteers and countless students. The ceramics program offers classes for students of all skill levels and runs open...

Cost: Free to browse

Where:
Oklahoma Contemporary
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Sponsor: Oklahoma Contemporary
Telephone: 405.951.0000
Contact Name: Lori Brooks
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ArtNow is Oklahoma Contemporary's annual exhibition of Oklahoma-based contemporary artists. The ~25 artists featured in the exhibit also attend the ArtNow event so that guests can learn about...

Cost: Free to view

Where:
Oklahoma Contemporary
3000 General Pershing Blvd
Oklahoma City, OK  73107
View map »


Sponsor: Oklahoma Contemporary
Telephone: 405.951.0000
Contact Name: Lori Brooks
Website »

More information

Ted Moore Auto Group has signed up six of its automotive dealership stores to collect food for the Regional Food Bank of Oklahoma this holiday season. The food drives will be held in the stores at...

Cost: Free

Where:
, OK


Sponsor: Ted Moore Auto Group
Telephone: 405.609.3455
Contact Name: Michelle Gray
Website »

More information

Santa’s Wonderland returns to Bass Pro Shops, and Oklahoma City-area families are invited to enjoy this magical Christmas village, offering free photos with Santa and free family holiday...

Cost: Free

Where:
Bass Pro Shops
200 Bass Pro Dr.
Oklahoma City, OK  73104
View map »

More information

Show More...
Show Less...

Our working ceramics studio boasts six working instructors, several studio volunteers and countless students. The ceramics program offers classes for students of all skill levels and runs open...

Cost: Free to browse

Where:
Oklahoma Contemporary
3000 General Pershing Blvd
Oklahoma City, OK  73107
View map »


Sponsor: Oklahoma Contemporary
Telephone: 405.951.0000
Contact Name: Lori Brooks
Website »

More information

ArtNow is Oklahoma Contemporary's annual exhibition of Oklahoma-based contemporary artists. The ~25 artists featured in the exhibit also attend the ArtNow event so that guests can learn about...

Cost: Free to view

Where:
Oklahoma Contemporary
3000 General Pershing Blvd
Oklahoma City, OK  73107
View map »


Sponsor: Oklahoma Contemporary
Telephone: 405.951.0000
Contact Name: Lori Brooks
Website »

More information

Ted Moore Auto Group has signed up six of its automotive dealership stores to collect food for the Regional Food Bank of Oklahoma this holiday season. The food drives will be held in the stores at...

Cost: Free

Where:
, OK


Sponsor: Ted Moore Auto Group
Telephone: 405.609.3455
Contact Name: Michelle Gray
Website »

More information

Santa’s Wonderland returns to Bass Pro Shops, and Oklahoma City-area families are invited to enjoy this magical Christmas village, offering free photos with Santa and free family holiday...

Cost: Free

Where:
Bass Pro Shops
200 Bass Pro Dr.
Oklahoma City, OK  73104
View map »

More information

A slice of American (and Oklahoman) history retakes the spotlight in this exhibition of works created under the New Deal's Federal Art Project.

Where:
OKC Museum of Art
415 Couch
OKC, OK  73102
View map »


Telephone: 405.236.3100
Website »

More information

This marks the first time this remarkable collection has been exhibited internationally. OKCMOA will present some of the most important works from the Victoria and Albert’s outstanding...

Cost: Free with admission

Where:
Oklahoma City Museum of Art
415 Couch Dr.
Oklahoma City, OK  73102
View map »


Telephone: 405.236.3100
Website »

More information

Commemorating the 110th anniversary of Oklahoma statehood, “The Art of Oklahoma” celebrates the Museum’s outstanding and diverse collection of art created by or about...

Cost: Free with admission

Where:
Oklahoma City Museum of Art
415 Couch Dr.
Oklahoma City, OK  73102
View map »


Telephone: 405.236.3100
Website »

More information

Show More...
Show Less...

ArtNow is Oklahoma Contemporary's annual exhibition of Oklahoma-based contemporary artists. The ~25 artists featured in the exhibit also attend the ArtNow event so that guests can learn about...

Cost: Free to view

Where:
Oklahoma Contemporary
3000 General Pershing Blvd
Oklahoma City, OK  73107
View map »


Sponsor: Oklahoma Contemporary
Telephone: 405.951.0000
Contact Name: Lori Brooks
Website »

More information

Our working ceramics studio boasts six working instructors, several studio volunteers and countless students. The ceramics program offers classes for students of all skill levels and runs open...

Cost: Free to browse

Where:
Oklahoma Contemporary
3000 General Pershing Blvd
Oklahoma City, OK  73107
View map »


Sponsor: Oklahoma Contemporary
Telephone: 405.951.0000
Contact Name: Lori Brooks
Website »

More information

Ted Moore Auto Group has signed up six of its automotive dealership stores to collect food for the Regional Food Bank of Oklahoma this holiday season. The food drives will be held in the stores at...

Cost: Free

Where:
, OK


Sponsor: Ted Moore Auto Group
Telephone: 405.609.3455
Contact Name: Michelle Gray
Website »

More information

Santa’s Wonderland returns to Bass Pro Shops, and Oklahoma City-area families are invited to enjoy this magical Christmas village, offering free photos with Santa and free family holiday...

Cost: Free

Where:
Bass Pro Shops
200 Bass Pro Dr.
Oklahoma City, OK  73104
View map »

More information

Oklahoma City native Ginna Dowling will install a visual storytelling called Hieroglyphics 2017: The Spirit of Our People, based on what Dowling calls “contemporary community...

Cost: Free

Where:
Oklahoma Contemporary's Showroom
1146 N. Broadway Drive
Oklahoma City, OK  73103
View map »


Sponsor: Oklahoma Contemporary
Telephone: 405.604.0042
Contact Name: Lori Brooks
Website »

More information

The spectacular Oklahoma holiday tradition returns with a stunning set and sparkling costumes in Lyric's production of Charles Dickens' classic, A Christmas Carol. Go on a magical journey...

Cost: $30-60 (military/child discounts available)

Where:
Lyric Theatre of Oklahoma
1727 NW 16th St
Oklahoma City, OK  73106
View map »


Sponsor: Lyric Theatre of Oklahoma
Telephone: 405.524.9312
Contact Name: Cynthia Bedford
Website »

More information

Commemorating the 110th anniversary of Oklahoma statehood, “The Art of Oklahoma” celebrates the Museum’s outstanding and diverse collection of art created by or about...

Cost: Free with admission

Where:
Oklahoma City Museum of Art
415 Couch Dr.
Oklahoma City, OK  73102
View map »


Telephone: 405.236.3100
Website »

More information

This marks the first time this remarkable collection has been exhibited internationally. OKCMOA will present some of the most important works from the Victoria and Albert’s outstanding...

Cost: Free with admission

Where:
Oklahoma City Museum of Art
415 Couch Dr.
Oklahoma City, OK  73102
View map »


Telephone: 405.236.3100
Website »

More information

A slice of American (and Oklahoman) history retakes the spotlight in this exhibition of works created under the New Deal's Federal Art Project.

Where:
OKC Museum of Art
415 Couch
OKC, OK  73102
View map »


Telephone: 405.236.3100
Website »

More information

Show More...
Show Less...

Our working ceramics studio boasts six working instructors, several studio volunteers and countless students. The ceramics program offers classes for students of all skill levels and runs open...

Cost: Free to browse

Where:
Oklahoma Contemporary
3000 General Pershing Blvd
Oklahoma City, OK  73107
View map »


Sponsor: Oklahoma Contemporary
Telephone: 405.951.0000
Contact Name: Lori Brooks
Website »

More information

ArtNow is Oklahoma Contemporary's annual exhibition of Oklahoma-based contemporary artists. The ~25 artists featured in the exhibit also attend the ArtNow event so that guests can learn about...

Cost: Free to view

Where:
Oklahoma Contemporary
3000 General Pershing Blvd
Oklahoma City, OK  73107
View map »


Sponsor: Oklahoma Contemporary
Telephone: 405.951.0000
Contact Name: Lori Brooks
Website »

More information

Ted Moore Auto Group has signed up six of its automotive dealership stores to collect food for the Regional Food Bank of Oklahoma this holiday season. The food drives will be held in the stores at...

Cost: Free

Where:
, OK


Sponsor: Ted Moore Auto Group
Telephone: 405.609.3455
Contact Name: Michelle Gray
Website »

More information

Santa’s Wonderland returns to Bass Pro Shops, and Oklahoma City-area families are invited to enjoy this magical Christmas village, offering free photos with Santa and free family holiday...

Cost: Free

Where:
Bass Pro Shops
200 Bass Pro Dr.
Oklahoma City, OK  73104
View map »

More information

Oklahoma City native Ginna Dowling will install a visual storytelling called Hieroglyphics 2017: The Spirit of Our People, based on what Dowling calls “contemporary community...

Cost: Free

Where:
Oklahoma Contemporary's Showroom
1146 N. Broadway Drive
Oklahoma City, OK  73103
View map »


Sponsor: Oklahoma Contemporary
Telephone: 405.604.0042
Contact Name: Lori Brooks
Website »

More information

The spectacular Oklahoma holiday tradition returns with a stunning set and sparkling costumes in Lyric's production of Charles Dickens' classic, A Christmas Carol. Go on a magical journey...

Cost: $30-60 (military/child discounts available)

Where:
Lyric Theatre of Oklahoma
1727 NW 16th St
Oklahoma City, OK  73106
View map »


Sponsor: Lyric Theatre of Oklahoma
Telephone: 405.524.9312
Contact Name: Cynthia Bedford
Website »

More information

The City Cabaret OKC returns this December with their sure-to-sell-out holiday sensation, "Retro Wonderland," at the Paramount Theatre between Main & Sheridan in Oklahoma City's...

Cost: $25

Where:
The Paramount Theatre OKC
11 North Lee Avenue
Oklahoma City, OK  73102
View map »

More information

This marks the first time this remarkable collection has been exhibited internationally. OKCMOA will present some of the most important works from the Victoria and Albert’s outstanding...

Cost: Free with admission

Where:
Oklahoma City Museum of Art
415 Couch Dr.
Oklahoma City, OK  73102
View map »


Telephone: 405.236.3100
Website »

More information

This year, we’re proud to present a series of Christmas cult classics and holiday hidden gems designed to combat shopping fatigue, winter blues, and Mannheim Steamroller-induced insanity....

Cost: $9 adults, $7 seniors

Where:
Oklahoma City Museum of Art
415 Couch Dr.
Oklahoma City, OK  73102
View map »


Telephone: 405.236.3100
Website »

More information

A slice of American (and Oklahoman) history retakes the spotlight in this exhibition of works created under the New Deal's Federal Art Project.

Where:
OKC Museum of Art
415 Couch
OKC, OK  73102
View map »


Telephone: 405.236.3100
Website »

More information

Commemorating the 110th anniversary of Oklahoma statehood, “The Art of Oklahoma” celebrates the Museum’s outstanding and diverse collection of art created by or about...

Cost: Free with admission

Where:
Oklahoma City Museum of Art
415 Couch Dr.
Oklahoma City, OK  73102
View map »


Telephone: 405.236.3100
Website »

More information

Show More...
Show Less...

ArtNow is Oklahoma Contemporary's annual exhibition of Oklahoma-based contemporary artists. The ~25 artists featured in the exhibit also attend the ArtNow event so that guests can learn about...

Cost: Free to view

Where:
Oklahoma Contemporary
3000 General Pershing Blvd
Oklahoma City, OK  73107
View map »


Sponsor: Oklahoma Contemporary
Telephone: 405.951.0000
Contact Name: Lori Brooks
Website »

More information

Santa’s Wonderland returns to Bass Pro Shops, and Oklahoma City-area families are invited to enjoy this magical Christmas village, offering free photos with Santa and free family holiday...

Cost: Free

Where:
Bass Pro Shops
200 Bass Pro Dr.
Oklahoma City, OK  73104
View map »

More information

Oklahoma City native Ginna Dowling will install a visual storytelling called Hieroglyphics 2017: The Spirit of Our People, based on what Dowling calls “contemporary community...

Cost: Free

Where:
Oklahoma Contemporary's Showroom
1146 N. Broadway Drive
Oklahoma City, OK  73103
View map »


Sponsor: Oklahoma Contemporary
Telephone: 405.604.0042
Contact Name: Lori Brooks
Website »

More information

The spectacular Oklahoma holiday tradition returns with a stunning set and sparkling costumes in Lyric's production of Charles Dickens' classic, A Christmas Carol. Go on a magical journey...

Cost: $30-60 (military/child discounts available)

Where:
Lyric Theatre of Oklahoma
1727 NW 16th St
Oklahoma City, OK  73106
View map »


Sponsor: Lyric Theatre of Oklahoma
Telephone: 405.524.9312
Contact Name: Cynthia Bedford
Website »

More information

The City Cabaret OKC returns this December with their sure-to-sell-out holiday sensation, "Retro Wonderland," at the Paramount Theatre between Main & Sheridan in Oklahoma City's...

Cost: $25

Where:
The Paramount Theatre OKC
11 North Lee Avenue
Oklahoma City, OK  73102
View map »

More information

What do you get when you mix the twisted mind of Brian Hamilton, the morally askew producers who brought you “Screw the Eggnog, Pass the Rum” and the musical stylings of Michael Todd...

Cost: $10

Where:
The Paramount Theatre OKC
11 North Lee Avenue
Oklahoma City, OK  73102
View map »


Website »

More information

Commemorating the 110th anniversary of Oklahoma statehood, “The Art of Oklahoma” celebrates the Museum’s outstanding and diverse collection of art created by or about...

Cost: Free with admission

Where:
Oklahoma City Museum of Art
415 Couch Dr.
Oklahoma City, OK  73102
View map »


Telephone: 405.236.3100
Website »

More information

This year, we’re proud to present a series of Christmas cult classics and holiday hidden gems designed to combat shopping fatigue, winter blues, and Mannheim Steamroller-induced insanity....

Cost: $9 adults, $7 seniors

Where:
Oklahoma City Museum of Art
415 Couch Dr.
Oklahoma City, OK  73102
View map »


Telephone: 405.236.3100
Website »

More information

This marks the first time this remarkable collection has been exhibited internationally. OKCMOA will present some of the most important works from the Victoria and Albert’s outstanding...

Cost: Free with admission

Where:
Oklahoma City Museum of Art
415 Couch Dr.
Oklahoma City, OK  73102
View map »


Telephone: 405.236.3100
Website »

More information

A slice of American (and Oklahoman) history retakes the spotlight in this exhibition of works created under the New Deal's Federal Art Project.

Where:
OKC Museum of Art
415 Couch
OKC, OK  73102
View map »


Telephone: 405.236.3100
Website »

More information

Show More...
Show Less...

ArtNow is Oklahoma Contemporary's annual exhibition of Oklahoma-based contemporary artists. The ~25 artists featured in the exhibit also attend the ArtNow event so that guests can learn about...

Cost: Free to view

Where:
Oklahoma Contemporary
3000 General Pershing Blvd
Oklahoma City, OK  73107
View map »


Sponsor: Oklahoma Contemporary
Telephone: 405.951.0000
Contact Name: Lori Brooks
Website »

More information

Santa’s Wonderland returns to Bass Pro Shops, and Oklahoma City-area families are invited to enjoy this magical Christmas village, offering free photos with Santa and free family holiday...

Cost: Free

Where:
Bass Pro Shops
200 Bass Pro Dr.
Oklahoma City, OK  73104
View map »

More information

Oklahoma City native Ginna Dowling will install a visual storytelling called Hieroglyphics 2017: The Spirit of Our People, based on what Dowling calls “contemporary community...

Cost: Free

Where:
Oklahoma Contemporary's Showroom
1146 N. Broadway Drive
Oklahoma City, OK  73103
View map »


Sponsor: Oklahoma Contemporary
Telephone: 405.604.0042
Contact Name: Lori Brooks
Website »

More information

The City Cabaret OKC returns this December with their sure-to-sell-out holiday sensation, "Retro Wonderland," at the Paramount Theatre between Main & Sheridan in Oklahoma City's...

Cost: $25

Where:
The Paramount Theatre OKC
11 North Lee Avenue
Oklahoma City, OK  73102
View map »

More information

The spectacular Oklahoma holiday tradition returns with a stunning set and sparkling costumes in Lyric's production of Charles Dickens' classic, A Christmas Carol. Go on a magical journey...

Cost: $30-60 (military/child discounts available)

Where:
Lyric Theatre of Oklahoma
1727 NW 16th St
Oklahoma City, OK  73106
View map »


Sponsor: Lyric Theatre of Oklahoma
Telephone: 405.524.9312
Contact Name: Cynthia Bedford
Website »

More information

What do you get when you mix the twisted mind of Brian Hamilton, the morally askew producers who brought you “Screw the Eggnog, Pass the Rum” and the musical stylings of Michael Todd...

Cost: $10

Where:
The Paramount Theatre OKC
11 North Lee Avenue
Oklahoma City, OK  73102
View map »


Website »

More information

This year, we’re proud to present a series of Christmas cult classics and holiday hidden gems designed to combat shopping fatigue, winter blues, and Mannheim Steamroller-induced insanity....

Cost: $9 adults, $7 seniors

Where:
Oklahoma City Museum of Art
415 Couch Dr.
Oklahoma City, OK  73102
View map »


Telephone: 405.236.3100
Website »

More information

Commemorating the 110th anniversary of Oklahoma statehood, “The Art of Oklahoma” celebrates the Museum’s outstanding and diverse collection of art created by or about...

Cost: Free with admission

Where:
Oklahoma City Museum of Art
415 Couch Dr.
Oklahoma City, OK  73102
View map »


Telephone: 405.236.3100
Website »

More information

A slice of American (and Oklahoman) history retakes the spotlight in this exhibition of works created under the New Deal's Federal Art Project.

Where:
OKC Museum of Art
415 Couch
OKC, OK  73102
View map »


Telephone: 405.236.3100
Website »

More information

This marks the first time this remarkable collection has been exhibited internationally. OKCMOA will present some of the most important works from the Victoria and Albert’s outstanding...

Cost: Free with admission

Where:
Oklahoma City Museum of Art
415 Couch Dr.
Oklahoma City, OK  73102
View map »


Telephone: 405.236.3100
Website »

More information

Show More...
Show Less...
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