A long-lauded fixture of OKC’s marketing scene is getting an inspiring makeover and some big-name national-brand clients, and it plans to use its OKC footprint as a major selling point.
Candor, one of the city’s most awarded communications and integrated marketing firms since its 2012 founding, has a new name: Honeymoon.
The agency’s owner, Salient Holdings, is combining its three agency brands to set up its team for long-term success. While Candor’s name is going away, its 25-person OKC presence will remain front and center as Honeymoon seeks to capitalize on its differentiating combination of national scale and local perspective.
“We have a unique opportunity to bring national-brand expertise to regional clients, as well as a regional perspective to national clients who want their message to resonate across the heartland,” said former Candor President Ally Glavas, who is now Honeymoon’s regional president. “We’ve been operating as one for some time, and now we have a brand that reflects that.”
The combination officially marries heavily awarded agencies. Candor, named “Agency of the Year” four times by the OKC chapter of the Public Relations Society of America, has been a PRWeek Agency of the Year finalist, as has Honeymoon Creative, which was also named PRovoke Media’s “Best New Agency” a year ago. It has posted double-digit growth for four consecutive years, ranking among Adweek’s list of fastest-growing agencies in both 2024 and 2025. And that momentum accelerated in the last 12 months, when the enterprise grew by nearly 20%.
Looking forward, the new Honeymoon boasts expertise in public relations, communications, social media, influencer marketing, content production, branding, paid media and customer experience. It currently works with clients in 12 different states and is eyeing further regional expansion as it competes for major national brands.
National clients include famous brands such as BuzzBallz, SVEDKA Vodka, Fireball, Fruity Pebbles, Honey Bunches of Oats, Blue Bunny Ice Cream, Dr. Squatch and Moen, on top of local fixtures including Devon Energy and the Oklahoma City National Memorial and Museum.
Glavas notes that regional clients are enjoying access to national talent, while national clients are benefitting from a heartland perspective that in many cases brings them closer to their target customers.
So why rebrand amidst such success?
According to CEO Tricia Ewald, managing multiple brands requires focus that could otherwise be spent delivering for clients and people. More importantly, she says, Honeymoon captures the group’s aspirations and more accurately reflects its dynamic current state.
“A honeymoon is universally understood as a place where someone wants to be — and wants to stay,” Ewald said. “It’s simple, it’s inspiring and it’s unifying for our people, our clients and our future partners alike.”
