Favorite Things: Blue Seven - 405 Magazine

Favorite Things: Blue Seven

Thoughtful merchandise helps make OKC boutique Blue Seven a shopper’s heaven.


The experience of Blue Seven is more than that of ordinary retail shopping. Let me explain: Rarely will you find a store that is not only a mile wide, but a mile deep in character, selection and quality. Talk to owner Caleb Arter for about two minutes and you instantly know that this place, located at 7518 N May, is different.

“The most important thing for me is that when someone comes into our shop, they feel that they are valued – because they are,” he says. “There are so many things that are important in running a retail store, but ultimately the customer needs to leave happy, whether it is because they found something they were excited to purchase or they were just treated really well. In a perfect world, both will take place.”

That perfect world doesn’t just happen. It takes thoughtful stocking of products that don’t stop at the important high standard of quality they seek, but are also produced under the best of conditions. Arter has thrived in the mix of different day-to-day responsibilities; going from an employee of Blue Seven in 2003 to owner, with wife Julie, in 2006 has proven to be a perfect fit.

The store features immense variety – home goods to greeting cards to men’s and women’s apparel to the state-centric products in their Just OK section – and with the way this crew works to make sure you feel right at home while you are there, the results are truly special.


(clockwise from left)

Matt and Nat backpack, $124.99 “Matt and Nat is an all-vegan company that outlasts a lot of leather bags. Their designs always have slight yet very different and creative details that separate them from others.”

Yeti-shaped heating pad, $26.99 “When the kids aren’t feeling well, you will take all the help you can get – even if it’s a hug from a warm yeti.”

Stance and Richer Poorer socks, $12-$20 “Just because I love black, gray and blue doesn’t mean I don’t like a little color, too. Socks are always a perfect way to express personality.”


(from left)

Will Leather Goods duffle, $679.97 “Made in the U.S. with a lifetime warranty. No two are alike, as the blanket panels are made from hand-woven vintage wool blankets.”

Red Wing Heritage Collection boots, $199-$300 “Made in Red Wing, Minnesota, with the very best materials and over a century of experience, these definitely fall into my ‘buy better, buy less’ motto.”


(clockwise from left)

Ebbets Field hats, $54.97 “Hand-made in the U.S. and custom-made for Blue Seven from natural products like wool and cotton, which means they last longer, wick moisture and let the world know you are a fan of Oklahoma.”

Railcar Fine Goods jeans, $209.97, and Groceries Apparel heavyweight T-shirt, $44.99 The jeans are “made in the U.S. from Deadstock selvedge denim, exclusively for Blue Seven,” and the shirt is 100-percent organic cotton. “Organic means better for farmers, the soil, the rivers and the one that wears the shirt. It’s heavyweight, which means it’s going to last.”

Hoboken coffee/Eote coffee, $14-$20 “Both are roasted locally by people who care more about relationship than profit.”