Mike Beckham, Simple Modern CEO, sold his first hydration product in 2016. Just six years later, he’s the biggest hydration product supplier to Amazon, Target and well on his way to being the largest for Walmart too. In 2022, the company is looking to sell to 11 million customers.
His corporate offices are tucked back from a busy retail area in Moore. Here’s a look at where the founder of this company – and several other e-commerce businesses that have cumulative sales of more than a billion dollars – spends his workday.
Simple Modern sells 12-15 core
product lines with several thousand
different items in total.
The Wall Street
Journal featured
Simple Modern in an
article about supply
chain frustrations
during the last
quarter of 2021. “I
wrote a thread on
Twitter that went
viral,” Beckham said.
“A few million people
had seen it, and
then it led to this
article.”
“I built this wall of photos to represent
the importance of relationships and the
important relationships in my life,” Beckham
said. “Ultimately, relationships are of
central importance in my life and we’re
trying to build this business around that.”
“My mom loved plants,”
Beckham said. “And
when I worked in the
nonprofit and ministry
world, I realized I
needed to cultivate a
hobby. It brings life
to the office.”
