Tony Greenroyd, founder of Oliver Fragrance Company, travels the world making memories through the distinct aromas he notices during each new adventure. Inspired by nature and wanderlust, he transforms these memories into luxe fragrances, which he creates by hand in his northwest Oklahoma City headquarters. We sat down with Greenroyd to learn all about the olfactory delight that is Oliver & Co.
Lavinia Creswa: Tell us about your business.
Tony Greenroyd: “I named the company after my dachshund, Oliver. We began as a candle company but have expanded into other products like room sprays, perfumes and laundry detergent. The majority of our business is wholesale, selling to small boutiques and shops — our product are available places like Plenty Mercantile in the First National Building and the Oklahoma City Museum of Art gift shop. Our goal is to have everything as fresh as possible, so most of our inventory has been made in-house within the last five days.”
LC: What are you inspired by?
TG: “I design my fragrances through my travels. The most recent fragrance is called Big Sur, inspired by a trip to California. I incorporate what I smell, but also how that location made me feel. I personally mix the notes until it is exactly what I want. Each fragrance is intended to be unisex, and each products uses 100% natural essential oils. We use the finest ingredients that we can find.”
LC: What is your most popular fragrance?
TG: “That would be Sunset 57. It is named after a place in Puerto Vallarta called Pier 57, where my partner and I would watch the sunset. It was actually created by mistake — each new fragrance can take months to perfect and with this one, I was getting frustrated because it was just not working. I had been using grapefruit oil, but I accidentally grabbed pineapple oil one day … and that is how Sunset 57 was born. Last summer, Brittany Mahomes shared on her social media that it was her new summer fragrance and sales for this aroma just exploded.”
LC: What sets your company apart from others?
TG: “All of our fragrances have the similar mid-notes, which allows you to customize a specific fragrance in your home. They are made to ‘marry’ each other, as we say in the fragrance world, so they layer with each other really well. For instance, if you’re burning Sunset 57 and Big Sur together, that will create its own unique fragrance.”
LC: Would we ever see your products in big retail stores?
TG: “No. Our brand is not just about us; it is about the lifestyle of living local, supporting small businesses and being advocates for them. I am selective about what stores carry our products. We are in one store in Edmond and one in Norman. Customers might go in to purchase Oliver and Co., but while they are there, find other products from other small businesses they want to try.”
LC: What is next for Oliver Fragrance Co.?
TG: “I like the pace that we are growing right now. I have an amazing team that helps facilitate the day-to-day operations, like filling and shipping orders. We recently started being carried in Plenty Mercantile at the airport and in the OKANA Resort gift shop. Our newest product is an oil diffuser, which is free with a monthly subscription service and you can switch fragrances at any time. I want to stay a small business that focuses on high-quality products at an affordable price point.”
