Built on the notion of sustainable luxury, rosegold – a modern women’s boutique retail store located in the Nichols Hills Plaza – is one of the first locations in Oklahoma City to join the national trend of providing luxury designer consignment items as part of its business model.
Luxury designer consignment is the process of purchasing and selling pre-owned items, including high-end clothing from name brands not found in most retail locations.
“We’re seeing more and more places that are embracing the trend toward consignment,” said Amber Kern, rosegold founder and owner. “Since sustainability is a huge movement across the industry to begin with, this is a way for luxury items to fit our criteria. Timeless and great quality, that’s what we strive for.”
Known for its airy, fashionable taste, the store uses notable name brands such as Stella McCartney, Dolce & Gabbana, Louis Vuitton and more to provide its vast clientele with the best material for affordable prices. Designer consignment is a relatively new portion of what defines rosegold, though it was a plan that made its debut by circumstance.
“It was on the agenda for 2020, then with COVID, we figured that we’d give it a run and see how it goes,” said Kern. “I think it sort of accidentally ended up being perfect timing because everyone had a lot of time to root through their closets, get organized, and get rid of things they didn’t use anymore.”
The store is selective in its style choices, only consigning items that are indicative of rosegold’s mission toward local, trend-setting fashion through nationally-known brands.
“We aim for designer labels and small boutique lines that are special and not typically found around here,” she said. “We’re creating a sustainable luxury element through consignment which complements our sustainable retail brands. This is what separates us from the rest.”