The Face of Fine Jewelry
Valerie Naifeh, Naifeh Fine Jewelry
When guests enter Naifeh Fine Jewelry at Nichols Hills Plaza, they are greeted by welcoming staff and cases filled with dazzling gemstones and spectacular jewelry, much of which is one of a kind and created in the store’s 1,000-square-foot manufacturing studio.
Owner Valerie Naifeh designed the space to optimize the available natural light, so it feels like an open-air showroo “I want people to be as comfortable in my store as they are in their own living room,” she says. “My goal is, and will always be, to create a world-class jewelry store right here in Oklahoma City. Our clients have come to expect extraordinary jewelry at an outstanding value right here.”
While the location might be new, her approach to sourcing extraordinary gems and jewelry is not. Over almost four decades in the industry, including 21 years as an owner, Naifeh has established an international roster of jewelry and gemstone suppliers, all cultivated for their ability to provide exceptional value and heirloom-quality jewelry.
An award-winning designer, Valerie says she gets the greatest satisfaction from custom design; working with a particular person to create a piece as individual as the client. Naifeh says, “To me, jewelry is not just gemology, it is art.”
Another business tenet is making sure customers know what they are getting.
“I am fierce about transparency in everything we do, and I want to serve our clients with honesty and integrity,” she says. “Our membership in the American Gem Society holds us to rigorous ethical standards, and our clients see us as a trusted resource for all of their jewelry needs.”
6471 Avondale Dr, Nichols Hills, OK 73116