Sandler Training
Mike Crandall, president Sandler Training, and staff are seen for 405 Magazine on May 24, 2021 in Oklahoma City, Okla. Photo by Steve Sisney


At Sandler Training of Oklahoma, Mike Crandall and his team provide coaching, consulting and training for leadership, management, sales and communications professionals and organizations that are serious about professional development and growth.

Sandler Training is the world’s largest training organization, with a methodology based on three key elements of success: attitude, behavior and technique. Whether you want to increase sales, grow your business or train your team,

Crandall and the Sandler team have the tools to help clients on their path to success.

“We specialize in solving tough, complex business challenges through proven systems for communicating with, developing and motivating people,” he said. “We work with clients in a broad spectrum of industries to help them learn how to maximize growth through people and processes to become the best they can be.”

With guidance from Crandall, based in Oklahoma City, clients learn ways to read, understand and adapt communication with others to

improve interactions internally and externally to develop better connections and relationships to work smart – not hard.

“There’s nothing ‘soft’ about the skills we teach at Sandler,” Crandall said. “Most people have trouble stepping back and figuring out what’s holding them back from success. It’s hard to get that perspective without an outside observer and mentor.”

For more than 50 years, Sandler Training has provided solutions and measurable results through the Sandler Certification program, which provides unlimited opportunities for Sandler sales professionals to enhance their sales skills as they advance through the four levels of certification. Upon completion, participants receive appropriate certification for each level.

“One of the highest returns on investment you can get is through investing in yourself,” Crandall said. “Clients don’t fail, because we don’t let them. Through our programs, more than 1 million people have changed their thinking, developed skills and built habits that changed their lives.”

Crandall earned a MBA in Leadership and Organizational Development from Oklahoma Christian University and a BS at the University of Nebraska. He is the author of the

best-selling book, Motivational Management the Sandler Way.

Networking is essential to Crandall’s business. He is active in The Oklahoma Profession- al Sales Association, The National Speakers Association, The Oklahoma Business Ethics Consortium, The Greater Oklahoma City Chamber of Commerce, The Northwest Oklahoma City Chamber of Commerce and The Edmond Area Chamber of Commerce. Additionally, he serves as the administrative council chair at Acts 2 United Methodist Church.

“I love being able to share the Sandler Train- ing method with the Oklahoma City community,” Crandall said. “It’s changed my life for the better, and it can change yours, too.”


5850 W. Wilshire Blvd.

Oklahoma City, OK 73132

(405) 844-1700