Russell Westbrook, former NBA MVP and longtime Oklahoma City Thunder star, has partnered with Echo, a multi-strategy investment firm led by founding partner Christian Kanady, to invigorate Oklahoma City’s sports and entertainment landscape. Through Russell Westbrook Enterprises (RWE), Westbrook has invested a substantial eight-figure sum in Echo’s Sports & Entertainment platform, focusing on initiatives that blend financial success with meaningful community impact.
Development of OKC Energy FC and New Stadium
A central component of this collaboration is the revitalization of OKC Energy FC, Oklahoma City’s professional soccer club. Echo’s majority ownership solidifies its dedication to community-centric sports ventures. The initiative, OKC for Soccer | OKC es Fútbol, will create a club that reflects Oklahoma’s diverse communities, promoting inclusivity and fostering an engaged fan base. This initiative is not just about sports and entertainment, but about bringing the community together and creating a sense of belonging for all. Echo has appointed industry veteran Court Jeske to lead the club and oversee the development of a new multipurpose stadium, which is poised to become a hub for both men’s and women’s soccer and a venue for high school and collegiate sports, concerts, festivals and various entertainment events.
With a United States Soccer Federation-approved pitch and seating for approximately 12,300 guests, the multipurpose stadium is a pivotal element of the MAPS 4 program and is expected to open in spring 2027. Its strategic location near downtown is anticipated to stimulate the development of a vibrant entertainment district, integrating retail, dining and community spaces.
Broader Effect on Oklahoma City’s Entertainment Sector
The partnership between RWE and Echo extends to the film and television industry, positioning Oklahoma City as a hub for content creation. With investments in state-of-the-art sound stages and production facilities, the city attracts major productions, fosters a growing entertainment ecosystem, creates regional job opportunities and develops a skilled local workforce. This strategic move is cementing Oklahoma City’s role in the evolving entertainment industry, making it a sought-after destination for content creation in the central United States.
Westbrook’s Commitment to Oklahoma City
Russell Westbrook’s return to Oklahoma City through this investment reflects his enduring connection to the community, which played a significant role in his career. Expressing his enthusiasm, Westbrook stated, “My time with the OKC Thunder shaped so much of who I am, so becoming Christian’s partner and investing in the city’s continued growth is not only exciting personally, but Echo’s Sports and Entertainment vertical is unlike anything else I’ve seen in the space.”
This partnership between Russell Westbrook Enterprises and Echo signifies a transformative period for Oklahoma City’s sports and entertainment sectors. By combining resources and a shared vision, they are set to deliver innovative experiences and opportunities that will benefit the community in terms of entertainment and have a significant economic influence, creating jobs and stimulating local businesses for years to come.
