Rosegold owner Amber Kern shops for her modern, airy boutique with luxury and sustainability in mind. For the past five years, she’s supported small brands that focus on sustainability and ethical production practices, which sets her apart in the Oklahoma fashion scene.
“We believe in conscious brands that make beautiful things,” Kern said. “We have a wide range of clients of all ages, styles and budgets, but the common thread is they have a sense of personal style and appreciate that we offer fun and unique pieces.”
Located at 6423 Avondale Drive, rosegold offers responsibly made casual women’s apparel and accessories from smaller labels and a selection of luxury designer consignment items. The overall aesthetic is decidedly laid back and feminine, with artful elements and an inherent left coast ease.
“We have some popular brands, but we feature a lot of smaller labels you won’t find everywhere around the city,” Kern said. “Finding responsibly made merchandise is definitely work – I spend hours researching and hunting – but it’s getting easier to find something sustainable.”
The small size of the boutique allows Kern and her team to get to know rosegold customers personally and be engaged with the community. After a fashion career in Austin and Los Angeles, Kern is happy to be back home in Oklahoma and introduce the concept of sustain- able fashion, which is growing in popularity.
“We love offering feel-good fashion,” she said. “With growing awareness, sustainable style is no longer just expensive and granola.”
The consignment section at rosegold features cloth- ing, shoes and handbags from luxury fashion designers.
“I like the idea of giving a second life to that category of clothing people might buy for one-time use,” Kern said.
The boutique is open 10 a.m. to 6 p.m. Monday through Saturday.