After a fashion career in Austin and Los Angeles, Amber Kern returned to her native Oklahoma and opened rosegold in 2016. The California-casual boutique in Nichols Hills Plaza focuses on ethically made and sustainably sourced women’s apparel, shoes and accessories.
“We have some popular brands, but we feature a lot of smaller labels you won’t find everywhere around the city,” Kern says. “Finding responsibly made merchandise is definitely work – I spend hours researching and hunting – but it’s getting easier to find sustainable.”
Kern is helping to drive the ethically made industry in Oklahoma at a time that interest in
sustainable and responsible fashion is increasing. “The best part about the new designers is the quality, price and style,” she says. “It’s no longer just expensive and granola.”
In addition to carrying these select brands, Kern recently launched designer consignment in the store to encourage the idea of sustainable luxury.
“I like the idea of giving a second life to that category of clothing people might buy for one-time use,” she says.
A rosegold spinoff is headed for Midtown in October, and Kern says the focus will be on her in-house line. The new shared-space boutique will be in the Make Ready Building on NW 13th near Robinson. Its focus will be on fuss-free contemporary clothing, and early indications from the Nichols Hills store is that Kern will be an industry leader in this category, too.
6423 Avondale Dr, Oklahoma City OK