Work the Runway

Goodwill’s Rebranding and Fashion Show Success


On August 20th, Goodwill hosted their “Work the Runway” fashion show to celebrate the 85th
anniversary of Central Oklahoma’s Goodwill Industries. With DJ Carte Blanche, a multitude of social
media influencers, and members of the community, Work the Runway was a successful celebration that
emulated the supportive environment found at local Goodwill organizations.

In May of this year, Goodwill announced their rebranding with the phrase, “uncommonly good,” in
regards to the “bargains, services, training, support, and outreach” that Goodwill has to offer in the state
of Oklahoma. With these new efforts, Goodwill is determined to showcase that their institution is more
than just a store; rather, it’s a way for people to get back on their feet and find a way to support

With the highly anticipated fashion show came plenty of perks, as Michael Peterson, a warehouse driver
for the organization was transformed into one of the models for the night. Dressed in a Yves Saint
Laurent suit found at Goodwill’s local retail stores, Peterson looked ready for the red carpet in the center
of Oklahoma. Countless donations and partnerships with small businesses are what helped this
institution’s showcase come to life.

Going beyond a consignment store for individuals, Goodwill’s mission is to highlight its benefits for
the community, whether that be “supporting veterans experiencing homelessness, creating jobs for
justice-involved individuals, or training those unemployed who need help gaining skills.”

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Categories: 405 OKC Now, Culture & Events, OKC Now